It’s refreshing to see a network like CBS no less who had a history of making their O&Os fairly cookie cutter take the time to do their research, spend time in communities, and really execute a brand new product that is a product of the city that it’s in, right down to the set design.
It speaks volumes that they’re in this to win this finally with WWJ, even though the station has been the red headed stepchild of the group for nearly three decades. But leadership currently in place at the O&O division finally see a chance to make waves, and they’re blossoming something truly unique and exciting.
Whether that translates into ratings and will unseat the market leaders WDIV, WJBK, and WXYZ will remain to be seen, however I think CBS will be okay with whatever comes out of it regardless. They seem to be focused less on trying to unseat the others and more focused on setting their own course in our growing streaming world.
WWJ might be setting a trend for the next decade of local news here, which is something I never thought I’d ever say. The streaming-first community-first focus makes me feel like this is this decade’s WSVN-tabloid style in terms of trendsetting. I hope I’m right, because local news in general needs a revamp and badly.