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I had to pull up the CBS Philly Vimeo because that screenshot felt like an April fool's prank. That 3 is... ridiculous. Absurd. Positively goofy. Also- it flies in the face of the "CBS Local News" rebranding and minimizing the old branding. The three is loose! No box, and towering over the "CBS News Philadelphia" logo. Presumably it will be boxed when the graphics ultimately relaunch, but I don't like what I'm seeing.

It's been established that new graphics (whether a heavy update or complete overhaul) is coming, this spring, but whether or not they debut Monday is TBD.

Interesting! I guess the streaming broadcast has an automated bug overlay and they don't have the ability or interest to change it red.

That 3 is hideous. I thought the channel numbers were only staying as some sort of transitional phase. They're creating a totally different logo and making it much larger than the CBS News Philadelphia logo? And it looks like it is a few decades old. What a mess.

Wondering if the new studios for News Central will coincide with a new studio for This Morning. From a programmatic perspective I would think getting the new studio for the flagship morning show up and running should take priority over the daytime lineup. On the other hand, the temp studio CNNTM is using functionally works, whereas the studios from which Newsroom has aired lately are not well configured for a 3-host panel with stand ups, graphics, etc., so I get the need to revamp those. We’ll see.

That 3 is god awful and has no belonging there... please please please let's hope it's not used

Was not expecting two different launch dates. I also didn't realize that the afternoon block would come from DC, but I should have seeing who the anchors are. I guess this is why Wolf Blitzer has been at a flash cam instead of the usual studio for the last few weeks, at least. I wonder if we'll also see new network-wide graphics on Monday or later in the month.

I imagine since it's rolling dayside news coverage and not a personality-based show, they aren't teasing it. Dayside is essentially "have it on in the background"/"check in occasionally" programming vs. the more opinionated primetime shows or the morning offerings (where the most eyeballs are).

It's not terribly expensive to make station merch. Just saying... /sarc

WCBS did a special report from 7 to 7:10pm. On TV the "CBS News New York" bug and bottom graphic were red. On CBS News New York, the "CBS News New York" bug and bottom graphic were blue.

Welllllllll...you're kind of correct. This logo has been plastered over on the station's creative services channel. While it hasn't launched, and could theoretically still change, it appears that the '3' isn't going away, entirely.