ABC 7's not going down at 10 without a fight. A new promo campaign launched today touting the late newscast. Unlike some other recent promos, their not telling viewers to watch because of habit, but instead reminding viewers of their experience, which is a good move. The plugs also are far more serious and sophisticated in tone compared to recent efforts, which plays very well with the message.
One thing I noticed, though, is the set on which the promos were filmed. No, it's not from the new set, but it looks like a bit of a throwback to the digs they had in the early/mid-80's, with lots of beige and a big Circle-7 on the wall. Overall, it's a very nice promo.