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WOIO New Graphics and Logo

ThatSowislander

By ThatSowislander
in General TV

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Rusty Muck Station Group CEO

Rusty Muck 4432

Posted
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That's the new Raycom package that has gone to a few stations so far, at least WAVE and KAIT that I know of.

 

Still not liking it...

Considering some of the hideous in-house L3s that WOIO used prior to adopting the previous Raycom pack (in deconstructed form, much like WBRC) it couldn't be any worse. Ditching the ticker a year ago helped, too.

 

19_Action_News_HD.PNG

THIS may have been the ugliest logo for a mid-major market TV newscast in a long time.

 

What I'll never understand is why WOIO uses separate logos for news and general programming (the "CBS19" logo). Seriously. Just take the block "19" from their news logo, embed the CBS eye to the left, and there you go.

bhratbrat News Director

bhratbrat 437

Posted
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Considering some of the hideous in-house L3s that WOIO used prior to adopting the previous Raycom pack (in deconstructed form, much like WBRC) it couldn't be any worse. Ditching the ticker a year ago helped, too.

 

19_Action_News_HD.PNG

THIS may have been the ugliest logo for a mid-major market TV newscast in a long time.

 

What I'll never understand is why WOIO uses separate logos for news and general programming (the "CBS19" logo). Seriously. Just take the block "19" from their news logo, embed the CBS eye to the left, and there you go.

 

Some of their in-house work was also pretty good considering the circumstances. This new look screams CHEAP. They (alongside WBTV and WBRC) should be given a lot of lattitude in how the graphics are for their newscasts. I understand cleaning up the logo, but outside of that, their look was a pretty good graphics package based off of a red palette.
TennTV1983 Station Group CEO

TennTV1983 811

Posted
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Watching the live stream....to say that these graphics are hideous is a major understatement. Everything including the color scheme is bad!

 

I know. Even deconstructed from its original color scheme, WOIO managed to make it look worse. What were they thinking?

Jterry Managing Editor

Jterry 43

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My only hope for WMC is when they inevitably get this package, they also modify the scheme to their blue/gold, taking out as much of the white as possible. That may make it decent enough to tolerate.

AaronQ News Director

AaronQ 288

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God I hope that WBTV is not getting those graphics that Raycom is implemented on their stations. I can picture them using a graphics package from Hothaus (but I know that's not going to happened). Also, it appears that WOIO upgraded their weather graphics to TruVu Max.

TennTV1983 Station Group CEO

TennTV1983 811

Posted
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My only hope for WMC is when they inevitably get this package, they also modify the scheme to their blue/gold, taking out as much of the white as possible. That may make it decent enough to tolerate.

 

That's what I'm hoping too. It's not that this is a bad package, but there would be too much confusion with KAIT in Jonesboro if they went this route.

Rusty Muck Station Group CEO

Rusty Muck 4432

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WOIO_logo.png

 

I say this is the better of all the 19's logo.. The "19" is sleek and better looking vs the fat "19"

I guess the reason why WOIO has two separate logos is because "19 Action News" is on both WOIO and WUAB (7am extension of the morning newscast, and 10pm) and they wanted "19 Action News" to have a distinct identity. That's the only thing that makes sense.

 

The above logo should have been the news logo as well.

 

944765_10151760417179443_227370171_n.jpg

I didn't even notice that the "Action" bar is wider than the other bars. Looking at it up close, they need a redo. Or a mulligan.
Rusty Muck Station Group CEO

Rusty Muck 4432

Posted
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And the constant bug flipping of the "19" bar between "t", "f" and ".com" gets old quick. (".com Action News" ... riiiiiiiiiiiiiiiiiight...)

Mrtraveler01 Station Group CEO

Mrtraveler01 739

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I like the package minus the yellow in the color scheme, and that bug. WAVE used the package nicely, but WOIO needs update it to fit their logo, or vice versa.

 

I actually don't mind the bug. But I agree that the Red, White and Blue combination, at least in this case looks pretty gaudy for a graphics package even by Raycom standards.

 

Wish Raycom gave them more flexibility in what colors they can use.

tyrannical bastard Station Group CEO

tyrannical bastard 4084

Posted
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I guess the reason why WOIO has two separate logos is because "19 Action News" is on both WOIO and WUAB (7am extension of the morning newscast, and 10pm) and they wanted "19 Action News" to have a distinct identity. That's the only thing that makes sense.

 

The above logo should have been the news logo as well.

 

I didn't even notice that the "Action" bar is wider than the other bars. Looking at it up close, they need a redo. Or a mulligan.

 

Back when WOIO and WUAB rebranded in 2002 the newscasts were simply known as "Action News" with the previous logo without the "19" in it. This is when WOIO rebranded their non-news time as "CBS 19" and WUAB rebranded as "43 The Block". This is when WOIO hired Bill Applegate and literally blew up the last-place news department and WUAB was in dire straits after losing the Cleveland Indians the previous year, which played a large part of both stations dropping the "Hometeam 19" and "Hometeam 43" branding since WOIO aired the Browns (through CBS and was their official partner station at the time) and WUAB aired the Indians and Cavs. The Hometeam look (and later just 19 & 43) used a default Raycom look that many of their stations used until they went HD.

 

WUAB's new format eventually morphed into UPN 43...then My43....and now My43 The Block.

 

As for Action News, they added the "19" and even a "43" about a year after launching to the logos for news, then ended up branding all of the newscasts as "19 Action News".

MidwestTV Station Group CEO

MidwestTV 1270

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Why does the "ACTION" box have to be a micron longer than the rest? It's making my OCD go wild!!!!

 

Secondly, who the hell does Raycom's graphics? Raycom itself? Because if so, they're either telling them to make them look cheap, bad and ugly, or their graphics department sucks and needs to be totally fired. Their old one is sooooo much better than this crap.

 

I don't see how you have companies like Hearst and Gray that can actually make nice standardized graphics, Scripps that make decent ones and seem to learn from their mistakes, and Raycom and Sinclair that just make utter crap that gets worse each time. I can't believe they looked at that and thought that it was nice.

mike91 Primary Anchor

mike91 67

Posted
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Why does the "ACTION" box have to be a micron longer than the rest? It's making my OCD go wild!!!!

 

Secondly, who the hell does Raycom's graphics? Raycom itself? Because if so, they're either telling them to make them look cheap, bad and ugly, or their graphics department sucks and needs to be totally fired. Their old one is sooooo much better than this crap.

 

I don't see how you have companies like Hearst and Gray that can actually make nice standardized graphics, Scripps that make decent ones and seem to learn from their mistakes, and Raycom and Our Lord and Savior that just make utter crap that gets worse each time. I can't believe they looked at that and thought that it was nice.

They have a station that actually makes decent graphics (WBTV) but for the life of me, I can't figure out why they can't make those the group standard. And they have a history of shitty graphics. Look at the graphics they had before the current/soon to be previous graphics.

I remember these that WECT had with some terrible L3s. Seriously, who in their right mind thought these looked good?

swillh2k2 News Director

swillh2k2 206

Posted
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They have a station that actually makes decent graphics (WBTV) but for the life of me, I can't figure out why they can't make those the group standard. And they have a history of shitty graphics. Look at the graphics they had before the current/soon to be previous graphics.

I remember these that WECT had with some terrible L3s. Seriously, who in their right mind thought these looked good?

 

WBTV does theirs in house, but usually base it off of Raycom's current packages.

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