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Scripps - General Discussion

ns8401

By ns8401
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Message added by Weeters,

Thread Note: Since Scripps has indicated they intend to run ION Media as a separate entity from their existing (mostly) news-producing stations, ION discussion has been relocated to a new thread.

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Hexagonal10 Primary Anchor

Hexagonal10 84

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Scripps "Don't Waste Your Money" franchise received its own money colored graphics earlier this year but it hasn't been shared here yet so...

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Additionally WXYZ has standardized on Facebook pages underneath their talent names... Previously it was a mix of email, Facebook and Twitter with no rhyme or reason...

Any word how much money they spent on this?

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24994J
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Like a major news story, I thought this deserved a SPECIAL GRAPHIC, but in light of recent debuts, this is all we're gonna get...  

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General reminder that the "Action News" trademark is owned by Cox (and "Eyewitness News" is owned by CBS!) and stations have to pay to use them. Why should Scripps keep paying for a brand name for a f

MediaZone4K
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The problem with Scripps stations like Fox 4 Ft Myers removing all talent (minus weather) from newscasts its that they're axing some of tv's last stand--personality.   In the era of informat

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A3N Station Group CEO

A3N 996

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Looks like Scripps tweaked their station's websites. The top banner has been reduced in size along with the station logo. The navigation sections have been streamlined to one area. Less color to the site as well- mostly white and gray.

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ns8401 Station Group CEO

ns8401 846

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Although they never went through with changing their voiceovers in March from Rich Van Slyke to Brian Lee and stopped using Lee after 2 weeks of feature promos he's back doing work for WXYZ... He's done 2 morning show back to school promos and a feature promo. It's very much an improvement and hopefully they go through with the change sometime soon. They have also upped their use of "Channel 7" in promos and stories and the "Action News" sans the 7. Maybe a rebrand and return to "Channel 7 Action News" is coming? They have nearly stopped making new promos the last couple months which leads me to believe something is up because they had been promoting like crazy...

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Rusty Muck Station Group CEO

Rusty Muck 4165

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They have also upped their use of "Channel 7" in promos and stories and the "Action News" sans the 7. Maybe a rebrand and return to "Channel 7 Action News" is coming? They have nearly stopped making new promos the last couple months which leads me to believe something is up because they had been promoting like crazy...

What's wrong with adopting the "7ABC" brand? (WKBW alternates between "7ABC" and "7EWN" as their brands.)

 

We both know that they wouldn't do something mind-numbingly stupid like "Detroit 7." o_O

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ns8401 Station Group CEO

ns8401 846

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What's wrong with adopting the "7ABC" brand? (WKBW alternates between "7ABC" and "7EWN" as their brands.)

 

We both know that they wouldn't do something mind-numbingly stupid like "Detroit 7." o_O

The viewers here identify ABC as a part of what Channel 7 is. It's always been station then network not the other way around.

 

It was put in the copy as "7's Action News" for a long time when Bill Bonds was here. They've used just 7 for a 35+ years in promos and its alternated with Channel 7 here and there. Never has ABC been a consideration in the brand even though for all intents and purposes it's 100% an O&O still...

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ns8401 Station Group CEO

ns8401 846

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there is a rebrand coming for at least one scripps station... but 'XYZ isn't it...

 

if and when it does happen, this site is gonna lose its mind... i can pretty much guarantee it...

 

no hints. i already said too much!!

You didn't really say much of anything... They have 30 or so stations.. A rebrand could be for anything... Even a state would have said something...

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A3N Station Group CEO

A3N 996

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My guesses:

 

WTMJ... dropping the TMJ4 branding

 

KGTV...Because they're always making stupid decisions

 

KTNV...Seems like it would be time for a rebrand.

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Rusty Muck Station Group CEO

Rusty Muck 4165

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I hope he dosen't say Ohio. We already know that WCPO is doing ok, so...

Any bets on ABC5 News?!?

Eyewitness News?

Fine with me. WEWS has been "NewsChannel 5" since 1990 and I STILL want to refer to them as "TV5 Eyewitness News."

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A3N Station Group CEO

A3N 996

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I just hope it's not WTVF, and it's one of the stations that's hasn't standardized yet.

Not standardized where specifically? They already have the Scripps graphics package...

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doublejman69 AM Anchor

doublejman69 105

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I wouldn't be surprised if WTMJ drops the "Today's" branding. KIVI did a couple of weeks ago and installed a virtual news set. With the changes Janet has making WTMJ news into a hard news format, hopefully Scripps doesn't make them use "Action News", "On Your Side" or "Works For You".

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CircleSeven Station Group CEO

CircleSeven 1944

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Not standardized where specifically? They already have the Scripps graphics package...

 

Let me try to clarify. I meant the other Scripps stations that have yet to standardized. I knew WTVF have the Scripps graphics, but hope it didn't affect them.

 

I've since reworded my message above.

I just hope it's not WTVF. And I hope it's one of the stations that's hasn't standardized yet.
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swillh2k2 News Director

swillh2k2 203

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there is a rebrand coming for at least one scripps station... but 'XYZ isn't it...

 

if and when it does happen, this site is gonna lose its mind... i can pretty much guarantee it...

 

no hints. i already said too much!!

 

Could be WKBW...the Eyewitness News brand has a lot of name equity up there.

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A3N Station Group CEO

A3N 996

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Or how about a group wide re-branding of their stations to:

 

Scripps [insert Channel Number Here] News...

 

Scripps 10 News

Scripps 15 News

Scripps 7 Action News

 

Sounds stupid, but something like this wouldn't surprise me coming from Scripps.

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Big Country News News Director

Big Country News 435

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Or how about a group wide re-branding of their stations to:

 

Scripps [insert Channel Number Here] News...

 

Scripps 10 News

Scripps 15 News

Scripps 7 Action News

 

Sounds stupid, but something like this wouldn't surprise me coming from Scripps.

 

Knowing Scripps, it'd likely end up being "Facebook 10 News, 7 Action Twitter, Today's Snapchat 4"

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