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The Sinclair-ization thread


tyrannical bastard

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Posted

I"m not exactly sure when it happened, but WJAR has taken the plunge with "Glass".

 

They still have traces of the old look, especially with their lottery ticker and use the Gotham fonts on their time/temp bug.

 

They're still on the WorldNow site for now...

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Posted

 

The ticker isn't the only jumbled mess. They can't even seem to stick to a unified branding at the moment...one place they're Channel 3 News, the next News 3, and now their social media pages proudly refer to them as ABC 3 News.

 

Let's hope WPMI goes a little bit smoother than this.

 

It seems like Sinclair is really pushing O&O-esque brandings on a lot of their stations (KVII, WPDE, KDBC, WEAR(?))

 

I'm sure we haven't seen the last of it...it's not nauseating like Nexstar's Local # push but it's awfully generic. I'm surprised KSNV wasn't turned into "NBC 3" or something to go along with the generic redesigned logo. (Keeping the "NEWS 3" branding with that logo doesn't seem to make a whole lot of sense when the logo reads "3 NEWS" but I digress)

 

A lot of the new logos are shoddily designed (WEAR's in particular) but it's Sinclair...

Posted

KFDM and KBTV have the new graphics and music.

 

KFDM also looks like it has a slightly altered logo on their website. Looks good considering Sinclair bastardized some of the other stations' logos.

Posted
"News 10"

 

You wouldn't know that from the Facebook page... esp. since Sinclair is now in the habit of creating logos that don't "read" correctly vis-a-vis the station's brand. (KSNV's "3 NEWS" logo anyone?)

Posted
You wouldn't know that from the Facebook page... esp. since Sinclair is now in the habit of creating logos that don't "read" correctly vis-a-vis the station's brand. (KSNV's "3 NEWS" logo anyone?)

 

But they still go with "News 10."

Posted
But they still go with "News 10."

 

Wasn't arguing that...what I'm saying is the FB brand discrepancies (and awful logos) just speak to the sloppiness among some SBG stations during this rollout...

Posted
Wasn't arguing that...what I'm saying is the FB brand discrepancies (and awful logos) just speak to the sloppiness among some SBG stations during this rollout...

 

Oh okay. True.

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