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The Sinclair-ization thread


tyrannical bastard

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  • 2 weeks later...

 

The ticker isn't the only jumbled mess. They can't even seem to stick to a unified branding at the moment...one place they're Channel 3 News, the next News 3, and now their social media pages proudly refer to them as ABC 3 News.

 

Let's hope WPMI goes a little bit smoother than this.

 

It seems like Sinclair is really pushing O&O-esque brandings on a lot of their stations (KVII, WPDE, KDBC, WEAR(?))

 

I'm sure we haven't seen the last of it...it's not nauseating like Nexstar's Local # push but it's awfully generic. I'm surprised KSNV wasn't turned into "NBC 3" or something to go along with the generic redesigned logo. (Keeping the "NEWS 3" branding with that logo doesn't seem to make a whole lot of sense when the logo reads "3 NEWS" but I digress)

 

A lot of the new logos are shoddily designed (WEAR's in particular) but it's Sinclair...

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KTVL has an absolutely horrendous new logo along with the new graphics:

 

https://www.facebook.com/pages/KTVL-CBS-10-News-Medford/180780400322

 

Yuck. I think it makes WEAR's new logo look decent. It's like their graphics team is running out of ideas.

Still, the worst logos for me are the ones for KBOI and KGAN.

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You wouldn't know that from the Facebook page... esp. since Sinclair is now in the habit of creating logos that don't "read" correctly vis-a-vis the station's brand. (KSNV's "3 NEWS" logo anyone?)

 

But they still go with "News 10."

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