ATLNewsHawk 13 Posted October 17, 2017 Share Posted October 17, 2017 WGCL debuted a new brand on October 16th. Link to comment Share on other sites More sharing options...
ATLNewsHawk 13 Posted October 17, 2017 Author Share Posted October 17, 2017 Say what you will about WGCL, but I fully believe Steve Doerr just made this station 1000x better. CBS46 debuted a new graphics package yesterday with the brand: Local. Real. Everywhere. The pictures are posted in chronological order of the newscast. Bumper In Headlines 1 Headline 2 Open goes from Local -> Real -> Everywhere -> CBS46 Logo Open goes from Local -> Real -> Everywhere -> CBS46 Logo Open goes from Local -> Real -> Everywhere -> CBS46 Logo Open goes from Local -> Real -> Everywhere -> CBS46 Logo Anchor L3s, note neither Vince or Meghan are the main anchors, Amanada Davis is currently a morning anchor and the other spot is vacant after Bobby Kaple's departure Cross-shot with the updated desk graphics New weather graphic u3s can be seen More below... Link to comment Share on other sites More sharing options...
ATLNewsHawk 13 Posted October 17, 2017 Author Share Posted October 17, 2017 Forecast bumper run in between the desk shot and the green screen image Meteorologist L3 Traffic bumper Traffic New details bumper Reporter L3 Statement graphic Double box Standard story L3 Coming up standard More below... Link to comment Share on other sites More sharing options...
ATLNewsHawk 13 Posted October 17, 2017 Author Share Posted October 17, 2017 Headline L3 Name and title L3, blue box slightly smaller than headline L3 Weather Open Part 1 Weather open part 2 Weather standard Ots Link to comment Share on other sites More sharing options...
atlnews2 557 Posted October 17, 2017 Share Posted October 17, 2017 I like the slogan, it's simple and easy to remember. That is one thing WGCL has struggled with, finding a slogan and sticking with it. Reminds of "first, fair, everywhere" that Doerr used at WOIO. Now all Doerr needs to do is fire Ben Swann and the station will get on the right track. Link to comment Share on other sites More sharing options...
TheRolyPoly 1847 Posted October 17, 2017 Share Posted October 17, 2017 If WGCL adopted the KPTV package, then get ready for this to become the Meredith package spread to other stations. And that's a first too... Local. Real. Everywhere. Finally, an original slogan. Link to comment Share on other sites More sharing options...
Daybreak 269 Posted October 17, 2017 Share Posted October 17, 2017 Nice package! The only thing I dislike is how the time/temp bug looks disjointed with the rest of the L3's. Other than that, it's fine! Link to comment Share on other sites More sharing options...
MidwestTV 1173 Posted October 17, 2017 Share Posted October 17, 2017 Not too sure I'm a fan of the slogan. Sounds pretty cheesy. "Real"? What's that supposed to mean? That they're real people? A real station? That they provide "real" news? The weather U3s are way too big. A black bug is an interesting idea. Not too sure if I've ever seen that before. I like how the time/temp stays on during weather while the logo itself vanishes. That's a neat idea. Link to comment Share on other sites More sharing options...
ATLNewsHawk 13 Posted October 17, 2017 Author Share Posted October 17, 2017 Not too sure I'm a fan of the slogan. Sounds pretty cheesy. "Real"? What's that supposed to mean? That they're real people? A real station? That they provide "real" news? The weather U3s are way too big. A black bug is an interesting idea. Not too sure if I've ever seen that before. I like how the time/temp stays on during weather while the logo itself vanishes. That's a neat idea. Agree on the weather U3s. It is far better from what they had when the used Weather Central, though. Link to comment Share on other sites More sharing options...
ABC 7 Denver 1554 Posted October 17, 2017 Share Posted October 17, 2017 Not too sure I'm a fan of the slogan. Sounds pretty cheesy. "Real"? What's that supposed to mean? That they're real people? A real station? That they provide "real" news? The weather U3s are way too big. A black bug is an interesting idea. Not too sure if I've ever seen that before. I like how the time/temp stays on during weather while the logo itself vanishes. That's a neat idea. "Real" feels like a knee-jerk reaction to Trump's claims about fake news. Link to comment Share on other sites More sharing options...
CaptainNews 285 Posted October 17, 2017 Share Posted October 17, 2017 "Real" feels like a knee-jerk reaction to Trump's claims about fake news. It is... Link to comment Share on other sites More sharing options...
caliwxdude 252 Posted October 17, 2017 Share Posted October 17, 2017 "Real" feels like a knee-jerk reaction to Trump's claims about fake news. Link to comment Share on other sites More sharing options...
ChesapeakeTV 310 Posted October 17, 2017 Share Posted October 17, 2017 Well, looking at those screenshots, this looks very promising... Will tape the next newscast and give my own thoughts after seeing them in action. Link to comment Share on other sites More sharing options...
ToriElectra 291 Posted October 17, 2017 Share Posted October 17, 2017 That was the neutered Real News after it failed in the ratings. Here's the earlier good version with the badass intro (does anybody know who composed that theme, and/or if there's a clean version out there somewhere?): Link to comment Share on other sites More sharing options...
ABC 7 Denver 1554 Posted October 17, 2017 Share Posted October 17, 2017 Let's not forget KMGH's 96s' Real Life. Real News. Link to comment Share on other sites More sharing options...
Breaking News 802 Posted October 18, 2017 Share Posted October 18, 2017 I like the slogan, it's simple and easy to remember. That is one thing WGCL has struggled with, finding a slogan and sticking with it. Reminds of "first, fair, everywhere" that Doerr used at WOIO. Now all Doerr needs to do is fire Ben Swann and the station will get on the right track. I'm no fan of Ben, but I feel Meredith will keep him until his contract cycle is up. However, it would behoove CBS46 management to snatch up John Bachman from Cox combo in Jacksonville who worked at WSB-TV. If management can stick with a stable team, and a brand it time for them to pass 11Alive. Link to comment Share on other sites More sharing options...
toxictwister00 25 Posted October 19, 2017 Share Posted October 19, 2017 I'm just seeing this for the first time this morning and this is easily the best graphical package out of any of the Atlanta stations imo. I would be even happier if WGCL can manage to push WXIA to last place and make a solid push for #3. I still don't watch this station on a daily basis, but when I do I feel like they put out a great product than they used to. The "Real" part of the slogan kinda threw me off for a moment, but then I thought about Trump...enough said. I'm cautiously optimistic that these changes will stick because I really do want to see this station succeed. EDIT: I also like how they're making an attempt to do primetime news at 9pm on their sister station. It'll be interesting to see how it fares out. Link to comment Share on other sites More sharing options...
Rusty Muck 4167 Posted October 19, 2017 Share Posted October 19, 2017 Not too sure I'm a fan of the slogan. Sounds pretty cheesy. "Real"? What's that supposed to mean? That they're real people? A real station? That they provide "real" news? Makes the slogan unique and trademarkable for Meredith. Did Bill Applegate and Doerr trademark "Honest. Fair. Everywhere." back in the day? "Real" feels like a knee-jerk reaction to Trump's claims about fake news. Doerr wouldn't tick off Ben Swann (given his obvious baggage) like that. Or would he? Link to comment Share on other sites More sharing options...
Info Junkie 1285 Posted October 19, 2017 Share Posted October 19, 2017 Is ‘GCL actually going to go to the top of the ratings for the first time since the 1990s? Keep it up, Meredith! Link to comment Share on other sites More sharing options...
NEOMatrix 1295 Posted October 19, 2017 Share Posted October 19, 2017 Now that Tegna-itis has spread to WXIA, WGCL has a shot at challenging WAGA as long as management can keep Ben Swann in check until he's shown the door. Link to comment Share on other sites More sharing options...
TSSZNews 1046 Posted October 19, 2017 Share Posted October 19, 2017 So let's be clear about one thing: New graphics are not the total panacea for a ratings renaissance. But paired with good content, strong talent, and a cohesive brand, it definitely helps. I do see signs that things are coming together--tag-teaming Gurvir and Amanda sort of reminds me when KYW poached Larry Mendte from WCAU and 3 began to click on all cylinders (before that became a hot mess of course!) If they could get a Cameron Harper-type personality (knowing Cameron will probably never return to TV news proper after going the agent route) for the evening it would help them a ton. The use of Real in the slogan not only makes it unique at the local level, it also ties into the CBS News brand of (More) Real News. It's almost certain that was not an accident. I doubt they catch up with WAGA and WSB--but if 11Allive keeps shooting itself in the foot, even surpassing them would be a huge victory for WGCL. (Side note: I'm legit shocked there aren't more Tegna stations trying to adopt the Next format from KUSA--not because it's the most watchable of the experimental formats (and it is), but because it's also the most conversational and has the nicest pace--almost the perfect pace for who they're trying to reach. You of course need a good anchor/personality fronting it to make it work, but I'd like to believe most Tegna stations still have that. WVEC's one-off 11PM experiment a few weeks back was the closest I saw to a Next-level try.) Link to comment Share on other sites More sharing options...
toxictwister00 25 Posted October 24, 2017 Share Posted October 24, 2017 I'm no fan of Ben, but I feel Meredith will keep him until his contract cycle is up. However, it would behoove CBS46 management to snatch up John Bachman from Cox combo in Jacksonville who worked at WSB-TV. If management can stick with a stable team, and a brand it time for them to pass 11Alive. Do you know when his contract expires? Link to comment Share on other sites More sharing options...
Breaking News 802 Posted October 25, 2017 Share Posted October 25, 2017 Do you know when his contract expires? No, I don't. I assume his contract probably a three year deal. Again, I don't know and assuming. Link to comment Share on other sites More sharing options...
CaptainNews 285 Posted October 25, 2017 Share Posted October 25, 2017 Openings: Closing: Link to comment Share on other sites More sharing options...
newsman123 104 Posted November 27, 2017 Share Posted November 27, 2017 Well something is working. The big news out of Atlanta this November book is WGCL CBS46 beating WXIA in nearly all time periods, and WAGA in some others. WXIA is now the last place station in the market. Major market shift going on there. More to come on that in the coming days... Link to comment Share on other sites More sharing options...
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