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On 4/28/2025 at 3:21 PM, NEOMatrix said:

WUAB has had either horrendous or generic branding ever since “Hometeam 43” in 1999. Between “Hometeam”, “(my)43 the Block,” “CLE43”, and “UPN/my/CW 43”, I don’t think Raycom has put any effort into branding WUAB, or even WOIO for that matter. Honestly, it’s nice to see Gray trying.

"43 The Block" couldn't have come at a worse time.  They had just lost the Indians and Cavs to cable and WBNX was starting to clean their clocks in the ratings by smartly investing in programming.  WUAB had been burned in the past by some deals (notably Webster reruns) but managed to get some good syndication as well.

 

WUAB's strategy at the time?  Bulk up on informercials and create a bunch of amateur comedy-mercials with comedian-hosts like Mike Polk. 

Even he lampooned these efforts in WUAB's 50th anniversary special!

https://youtu.be/pKW-7sccPDY?si=wXH-3IGg7AZEDKbf&t=1242

 

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