New CBS O&O Look Coming Soon?

[MichiganNewsGraphicsJunkie 914]

I don't know why they just don't get absorbed into the O&O stations??

[Dave Lampstein 105]

This would have been an amazing opportunity to drop the 58 and run with CBS Milwaukee (which they tried to do many years ago until a disgruntled employee bought the domain name at the last minute.)

 

That number is just going to hold them back. It makes them seem small and unimportant. 

[MediaZone4K 2168]

5 hours ago, Dave Lampstein said:

This would have been an amazing opportunity to drop the 58 and run with CBS Milwaukee (which they tried to do many years ago until a disgruntled employee bought the domain name at the last minute.)

 

That number is just going to hold them back. It makes them seem small and unimportant. 

I used to wonder why some TV stations avoided big numbers in their brands... some even branding with their single digit cable position: example WZVN & WBBH. Perhaps your reasoning is why. 

 

I don't  think it's a problem, especially if a station wants viewers to immediately know where they can find the station on the TV dial... of course in the age of digital, that importance is diminishing.

[Dave Lampstein 105]

7 hours ago, MediaZone4K said:

I used to wonder why some TV stations avoided big numbers in their brands... some even branding with their single digit cable position: example WZVN & WBBH. Perhaps your reasoning is why. 

 

I don't  think it's a problem, especially if a station wants viewers to immediately know where they can find the station on the TV dial... of course in the age of digital, that importance is diminishing.

WDJT is also 5, 9, 605 and 1005 on cable and fiber systems in Milwaukee which, IMO, is another reason to ditch the 58 brand. 
 

They can even flip call signs between their properties and have CBS Milwaukee on WMLW and ditch WDJT for their indy station. 
 

Lots of interesting brand opportunities to consider but they’ve never been strong in marketing. 
 

Anyway, to go back on topic, WDJT slightly modified the last O&O look for their morning show but they’ve kept the teal for this look. 
 

 

Edited March 19 by Dave Lampstein

[SDHIll1980 100]

I don't live in Milwaukee (although I have some family there), I'm liking the new WDJT look that they're using.  I don't honestly get the "anti-channel number"  branding sentiment that some of y'all have, but to each their own.  I'm still pretty much old-school when it comes to channel numbers, and yes, I'm well-aware of the current adage of the digital TV era and the technical aspects that come with it (RF vs. virtual), but there's still a segment of over-the-air viewers that still use and prefer the "traditional" channel numbers.  I subscribe to cable, but I also use over-the-air as a backup of means, so please save your lecturing nonsense...I get it, but I still preferred the old-school method of tuning-in channels, beyond that you're being condensing, but whatever.

Edited March 20 by SDHIll1980