noggi 604 Posted September 29, 2022 Share Posted September 29, 2022 Trying to make Scripps into a household name: https://tvnewscheck.com/journalism/article/scripps-news-to-debut-on-jan-1/ Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/ Share on other sites More sharing options...
TexasTVNews 1377 Posted September 29, 2022 Share Posted September 29, 2022 Scripps News? Why can't they called Ion News. I can picture it... Ion News, Positively Reporting. Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278463 Share on other sites More sharing options...
tvtime07 252 Posted September 29, 2022 Share Posted September 29, 2022 Newsy was a cool and fresh brand, I think it's more catchy than "Scripps News". I wonder if Scripps News and Scripps stations will have a unifying brand aka new graphics packages and music coming soon? I mean, they might as well standardize the whole thing. Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278465 Share on other sites More sharing options...
nycnewsjunkie 1441 Posted September 29, 2022 Share Posted September 29, 2022 I like it. I think Scripps is a much more familiar name for people, given both the Spelling Bee and the long history of both newspaper publishing and broadcasting. 4 minutes ago, tvtime07 said: Newsy was a cool and fresh brand, I think it's more catchy than "Scripps News". I wonder if Scripps News and Scripps stations will have a unifying brand aka new graphics packages and music coming soon? I mean, they might as well standardize the whole thing. As far as graphics go, Newsy>Scripps stations IMO. Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278467 Share on other sites More sharing options...
nathannah 2429 Posted September 29, 2022 Share Posted September 29, 2022 Like so many ironies of the Scripps/Journal deal that spun-off the newspapers only for them to get Gannetted then Apolloed into hedge fund hell (and now Milwaukee's Radio City no longer has a radio station in it), that a long-respected newspaper chain's name is now on a TV network is something I could've never pictured. Gotta use that brand equity and the lighthouse logo just has natural possibilities in any graphics package. Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278470 Share on other sites More sharing options...
Manny NYC 31 Posted September 30, 2022 Share Posted September 30, 2022 9 hours ago, noggi said: Trying to make Scripps into a household name: https://tvnewscheck.com/journalism/article/scripps-news-to-debut-on-jan-1/ Can't really develop a brand if you rebrand a year after going OTA. Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278485 Share on other sites More sharing options...
C Block 1566 Posted September 30, 2022 Share Posted September 30, 2022 Honestly, that sounds a lot better. Imagine the embarrassment of telling someone "I'm a Newsy correspondent." Or calling up someone and saying "Hello, I was wondering if you could give a comment on this story to Newsy." Scripps News sounds more like a body within the company with a broad set of news resources rather than some quippy online news upstart that they just so happened to buy a few years ago. The only thing that's a little puzzling is that Newsy underwent a rather nice visual rebrand not even a year ago. Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278488 Share on other sites More sharing options...
Megatron81 258 Posted October 4, 2022 Share Posted October 4, 2022 Why didn't Scripps just do that last year at this time why now change to Scripps News. Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278660 Share on other sites More sharing options...
Newsjunkie24 506 Posted October 4, 2022 Share Posted October 4, 2022 11 hours ago, Megatron81 said: Why didn't Scripps just do that last year at this time why now change to Scripps News. Especially since the current logo and graphics package launched just last year alone. Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278682 Share on other sites More sharing options...
alaskanews 113 Posted October 4, 2022 Share Posted October 4, 2022 Knowing Scripps they probably did audience research to see which name had more brand recognition. Scripps is a recognizable name due to its legacy media, cable channels, healthcare (in Southern California even if it is unrelated to the modern media company - founder Ellen Browning Scripps's brother is Edward Willis Scripps "EW Scripps,) and the spelling bee, whereas Newsy is very niche. Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278694 Share on other sites More sharing options...
Tyler 151 Posted October 5, 2022 Share Posted October 5, 2022 On 10/4/2022 at 2:48 PM, alaskanews said: Knowing Scripps they probably did audience research to see which name had more brand recognition. Scripps is a recognizable name due to its legacy media, cable channels, healthcare (in Southern California even if it is unrelated to the modern media company - founder Ellen Browning Scripps's brother is Edward Willis Scripps "EW Scripps,) and the spelling bee, whereas Newsy is very niche. I would argue that I wouldn’t want to be affiliated with those outlets and would have doubled down on the Newsy brand. It’s new and refreshing sounding. Scripps News sounds old and lame. Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278750 Share on other sites More sharing options...
ABC 7 Denver 1715 Posted October 6, 2022 Share Posted October 6, 2022 25 minutes ago, Tyler said: I would argue that I wouldn’t want to be affiliated with those outlets and would have doubled down on the Newsy brand. It’s new and refreshing sounding. Scripps News sounds old and lame. It may be old and lame, but it's a known commodity. Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278752 Share on other sites More sharing options...
TheSpeedKing 268 Posted October 6, 2022 Share Posted October 6, 2022 7 minutes ago, ABC 7 Denver said: It may be old and lame, but it's a known commodity. Well then, known commodities suck. Add a little bit of mystery. There’s a reason why it’s “The National” rather than “The National News” on CBC. Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278753 Share on other sites More sharing options...
nycnewsjunkie 1441 Posted October 6, 2022 Share Posted October 6, 2022 3 minutes ago, TheSpeedKing said: Well then, known commodities suck. Add a little bit of mystery. There’s a reason why it’s “The National” rather than “The National News” on CBC. And that reason is because the name “The National” is a known commodity. That’s a brand with decades of exposure. Newsy is not. When your company has a long history of journalism, why not capitalize on it to grow both your streaming network and national portfolio? Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278754 Share on other sites More sharing options...
compubit 673 Posted October 6, 2022 Share Posted October 6, 2022 I’m in the “Scripps News” camp… To me, Newsy sounds a bit hokey for what it is. I’m definitely not complaining about the content, but not a fan of the name. Jim Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-278759 Share on other sites More sharing options...
nathannah 2429 Posted October 25, 2022 Share Posted October 25, 2022 It looks like Scripps has added a couple hours of the Morning Rush block to Ion stations daily (it seems to be market-to-market), which is a great move, really. I'm interested to see if an unheralded addition of Scripps News/Newsy content to Ion can outrate NewsNation (I'm sure Sinclair's National Desk does the same thing easily). Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-279337 Share on other sites More sharing options...
Megatron81 258 Posted October 31, 2022 Share Posted October 31, 2022 Morning Rush isn't on WZPX I haven't seen it anyways looks to be crime dramas mostly what WZPX airs in the mornings other than Fri when they air the E/I stuff that FCC makes them air and all TV stations as well. Link to comment https://localnewstalk.net/topic/19198-newsy-to-rebrand-as-scripps-news/#findComment-279502 Share on other sites More sharing options...
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