WWTV/WWUP new graphics

[atlnews2 592]

New graphics at logo for 9&10 news in northern Michigan 

 

 

[GodfreyGR 688]

First thought- Okay, for the market, these are great morning/midday graphics that play off of what ABC is doing with GMA... Until I looked it up that this is a CBS station. Definitely not saying that all affiliates should use their network's O&O package, but c'mon- don't go for something that looks like your competition's network newscast...

[tyrannical bastard 4028]

It's a good attempt, but it's lacking in a lot of ways.  The graphics need to be bigger, bolder, and some of the animations need to be a little more pronounced.

A little too minimalist, especially for a market like Northern Michigan.

 

The old look, while it looked a lot like the CBS Nexstar package without all of the 3D, captured more of a feel of the vast area that the two stations cover.  Even the simple touch of using the county maps in the background highlighted this.  And given the scenery of the area, it's something to be seen, and you would think a local owner like theirs would use it to their advantage instead of trying to create another Tegna clone.

[Yankees4life 563]

Good God. What even is that? The graphics, the music and the logo. The holy trinity of awful there. It's like they were possessed by Scripts there

 

 

 

[cg41386 132]

That logo... yikes.

[MichiganNewsGraphicsJunkie 947]

Yeah... not a big fan.. That logo is just hideous

[nycnewsjunkie 1444]

I’m gonna disagree here, I actually like it. Granted, the graphics definitely have that “in house, small market” quality that I can’t quite put a finger on, and there are better ways to do minimalism, but for a station in freakin Northern Michigan, this is great. I’d prefer it if my local station used something like these graphics instead of the Frankenstein’s monster of a package that WISH-TV is using now.

 

Not everything has to have a bunch of glossy, flying 3D BS distracting you from everything. Those looks are far too common these days (looking at you, Nexstar and Gray). It seems like a lot of designers are stuck in that late 90s to early 2010s period of design, and it’s good to see a station break the mold.

[appleachian 134]

I like the logo.  It's unique and perfect for an app icon.  And I assume that's what they were going for.

[MediaZone4K 2245]

6 hours ago, appleachian said:

I like the logo.  It's unique and perfect for an app icon.  And I assume that's what they were going for.

6 hours ago, nycnewsjunkie said:

I’m gonna disagree here, I actually like it. Granted, the graphics definitely have that “in house, small market” quality that I can’t quite put a finger on, and there are better ways to do minimalism, but for a station in freakin Northern Michigan, this is great. I’d prefer it if my local station used something like these graphics instead of the Frankenstein’s monster of a package that WISH-TV is using now.

 

Not everything has to have a bunch of glossy, flying 3D BS distracting you from everything. Those looks are far too common these days (looking at you, Nexstar and Gray). It seems like a lot of designers are stuck in that late 90s to early 2010s period of design, and it’s good to see a station break the mold.

The graphics aren't top of the shelf but --- considering the market ranking -- it's pretty decent looking by YouTube channel/mobile standards. At least 9&10 went for a good online look rather than a crappy attempt at TV level graphics. This looks neater than alot of super-small market aesthetics I've seen. The logo isn't bad either. It's minimalist but it creatively combines numbers for a multi-frequency tv station. It's more creative than Long Island's WLNY 10/55 fraction bar logo.

[atlnews2 592]

11pm and morning shows to see them in action 

 

 

 

[T.L. Hughes 903]

3 hours ago, appleachian said:

I like the logo.  It's unique and perfect for an app icon.  And I assume that's what they were going for.

The logo design looks like it drew inspiration from WGN’s 1983-93 logo, the 1997-99 version of WPLG’s “Sunset 10” logo (when it used a minimalist monochrome appearance with no negative spacing), and the current Showtime logo (considering the placement of the “0” in the “10”).

[tyrannical bastard 4028]

What makes it all worse is that they kept parts of the old graphics (namely the weather GFX) that don't mesh with the new look at all.

[Rusty Muck 4399]

A station logo that doesn’t look like it’s been trapped in amber since 1993 or looking like a generic McStation, what a concept!