Fox SA (KABB) rebrand

[tyrannical bastard 4018]

KABB Fox 29 in San Antonio, TX is now "FOX SA"  with a custom package and the tagline "Puro San Antonio"

https://www.youtube.com/watch?v=gYj_fmFO9Ro

 

I wonder if this could become a trend for other Sinclair stations, especially those that were mortally wounded this past spring?

 

[MichiganNewsGraphicsJunkie 947]

Sorry I'm not a fan of those graphics at all.. They look cheesy and dated

[MediaZone4K 2235]

The intro was okay, buy everything gets weighted down by terrible Sinclair graphics and studio lighting.

[ABC 7 Denver 1729]

33 minutes ago, MichiganNewsGraphicsJunkie said:

Sorry I'm not a fan of those graphics at all.. They look cheesy and dated

 

Like most affiliates, creative services are no longer a priority. You have one underpaid artist doing all the work for Sinclair San Antonio. You're not going to get great work.

[tyrannical bastard 4018]

In a place like San Antonio, it's an irony for Sinclair to be marketing the station that way, with it's strong and historic ties to the Hispanic population.

 

Because we all know downstate, stuff is going on at the border that they sure love to cover, along with someone's very important laptop.

Edited October 8, 2023 by tyrannical bastard

[susquvalleywgal 520]

I will never complain how dated CBS21 looks here ever again.  And the NBC side of that duopoly is not having that rebrand at all.  Those talent opens ... yeesh.  

 

-- Matt

[MarkBRollins88_v2 350]

The video was made private anyone have screen shots 

[Payton39 26]

Backing up previous comment on privating the video. I know SA has a large Hispanic population, but "Puro San Antonio" seems more appropriate for a Telemundo affiliate or whatever else they have in SA.

[NYTV 121]

On 12/20/2023 at 7:18 AM, MarkBRollins88_v2 said:

The video was made private anyone have screen shots 

Here's a low-quality recording of the "Fox News SA Midday" open. 

 

[tyrannical bastard 4018]

Bumping this thread as I caught a little of "Fox SA".  Even the way they pronounce "SA" is very much like the Spanish word "ese".

 

Keep on pandering Sinclair!