susquvalleywgal 517 Posted January 28, 2011 Share Posted January 28, 2011 Oh dear god is more like it ... what is it disco light/color changing panels? Oh god no. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64262 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted January 28, 2011 Author Share Posted January 28, 2011 Think of the NBC network promo graphics but horizontally and that what you have here and the y change colors every few seconds. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64265 Share on other sites More sharing options...
DMA 135 Posted January 29, 2011 Share Posted January 29, 2011 I was hoping the graphics would be similar to what's on the live trucks. I'll wait to judge it until I see it on air. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64266 Share on other sites More sharing options...
mark 55 Posted January 29, 2011 Share Posted January 29, 2011 I actually think it looks pretty cool on those monitors. I hope that's not exactly what the main title graphics look like, but for on-set monitor loops, not bad. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64274 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted January 29, 2011 Author Share Posted January 29, 2011 Here's a billboard from WCAU's print ad campaign. Simply hilarious: If you can't tell what the text says behind the light pole, it says "with a side of ham" referring to Bill Henley of course. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64280 Share on other sites More sharing options...
Geoffrey 861 Posted January 30, 2011 Share Posted January 30, 2011 The left side looks clean but the right half doesn't seem to follow the design... Looks kind of messy to me. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64299 Share on other sites More sharing options...
susquvalleywgal 517 Posted February 1, 2011 Share Posted February 1, 2011 Looks like NBC10 Philadelphia will be launching their 'This Is' image campaign tomorrow with the new logo. Their FB page has links to 6 YT videos that will start airing tomorrow. I like the promos ... short, nice, to the point. http://www.facebook.com/nbcphiladelphia -- Matt Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64357 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted February 1, 2011 Author Share Posted February 1, 2011 Those are great. It's safe to say the new look should debut tomorrow if this campaign is launching tomorrow. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64358 Share on other sites More sharing options...
Ntropolis 596 Posted February 1, 2011 Share Posted February 1, 2011 They need to include Wawa in a future spot... Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64359 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted February 1, 2011 Author Share Posted February 1, 2011 They need to include Wawa in a future spot... Welp they are taking suggestions on their Facebook page. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64360 Share on other sites More sharing options...
abric 178 Posted February 1, 2011 Share Posted February 1, 2011 I love the Phanatic and Rocky statue spots. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64363 Share on other sites More sharing options...
mark 55 Posted February 2, 2011 Share Posted February 2, 2011 In the first promo, Tim Lake almost looks like a cardboard cut-out. Does the guy ever move? Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64368 Share on other sites More sharing options...
Jess 1115 Posted February 2, 2011 Share Posted February 2, 2011 No new look today... however as of just now the "This" promos have started to air. Not surprising given how WCAU has been with new looks - they like to tease them. I actually really like these promos. They're not generic as some of the stuff on the other O&Os, because they seem to be made by people who really know the area. Troc and Blue Horizon are two quintessentially Philly places that get overlooked and are featured here, and yes, parking *is* an olympic sport as Hairston pointed out. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64399 Share on other sites More sharing options...
huebomont 3 Posted February 4, 2011 Share Posted February 4, 2011 I don't know if these are new or not, but their promos for the 11:00 tonight seem to be using some of the "nonstop" style graphics, but paired with the NBC10 logo and a weird "light beam" in the lower third that doesn't match the minimalist look of the whole blue-rectangles thing. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64431 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted February 4, 2011 Author Share Posted February 4, 2011 I don't know if these are new or not, but their promos for the 11:00 tonight seem to be using some of the "nonstop" style graphics, but paired with the NBC10 logo and a weird "light beam" in the lower third that doesn't match the minimalist look of the whole blue-rectangles thing. They've been using that look since january last year. That's from NBC's more colorful look. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64433 Share on other sites More sharing options...
rah6448 21 Posted February 4, 2011 Share Posted February 4, 2011 KNBC's been doing the same thing out here. Anybody see if KNSD is with their installment of the Nonstop-esque graphics during promos? Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64438 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted February 11, 2011 Author Share Posted February 11, 2011 New station promos are now using the new logo. My guess is that Monday's the day: [yt]d6hkGNFQPUE[/yt] Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64565 Share on other sites More sharing options...
AriX 8 Posted February 11, 2011 Share Posted February 11, 2011 I'm watching WCAU - they're definitely not doing this gradually, there may be a few station promos with the new logo, but everything I've seen in the last little bit has been very NBC10 (or 10NBC, if you believe the logo). The change feels very much like the WPVI transition, with new elements popping up in odd places before it all comes together eventually. EDIT: Just saw the first NBC 10 Philadelphia elements, about a half an hour after tuning into the channel. The only things I saw were already mentioned in this thread - the local TV chef competition and the traffic center. Also, didn't the traffic center have something weird before? It had like an NBC peacock network logo without the NBC10 logo, or something like that. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64572 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted February 11, 2011 Author Share Posted February 11, 2011 I'm watching WCAU - they're definitely not doing this gradually, there may be a few station promos with the new logo, but everything I've seen in the last little bit has been very NBC10 (or 10NBC, if you believe the logo). The change feels very much like the WPVI transition, with new elements popping up in odd places before it all comes together eventually. EDIT: Just saw the first NBC 10 Philadelphia elements, about a half an hour after tuning into the channel. The only things I saw were already mentioned in this thread - the local TV chef competition and the traffic center. Also, didn't the traffic center have something weird before? It had like an NBC peacock network logo without the NBC10 logo, or something like that. The new traffic center debuted in November and already had the new logo. What you were thinking about is the old one that dates back to at least '01 and yeah that had just the peacock and a sign for the old nbc10.com. Now with the exception of the current look (because they were going HD of course that calls for a big reveal), WCAU likes to start making the transition to new looks about a week before they're set to debut and it's usually through promos. I know you've seen other promos with the old logo in it but they've been running for a while now. This one was just released today (first time I've seen it at least). Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64574 Share on other sites More sharing options...
AriX 8 Posted February 11, 2011 Share Posted February 11, 2011 The new traffic center debuted in November and already had the new logo. What you were thinking about is the old one that dates back to at least '01 and yeah that had just the peacock and a sign for the old nbc10.com. Got it - I haven't watched a full NBC 10 News in a while, so I just hadn't noticed. Forgive me for being so behind Now with the exception of the current look (because they were going HD of course that calls for a big reveal), WCAU likes to start making the transition to new looks about a week before they're set to debut and it's usually through promos. I know you've seen other promos with the old logo in it but they've been running for a while now. This one was just released today (first time I've seen it at least). Cool - so you're thinking at least another week, as opposed to this Monday? Or in the next few days because of the "This Is" campaign? Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64575 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted February 12, 2011 Author Share Posted February 12, 2011 Got it - I haven't watched a full NBC 10 News in a while, so I just hadn't noticed. Forgive me for being so behind Cool - so you're thinking at least another week, as opposed to this Monday? Or in the next few days because of the "This Is" campaign? I'm thinking this Monday. Check out the station this weekend you may or may not see hints of the new stuff. There's always a segment fee plug that bares the new look that appears a night or two before the launch. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64579 Share on other sites More sharing options...
qunewsguy 377 Posted February 12, 2011 Share Posted February 12, 2011 Looks like the new look might roll out to WVIT next week as well. A couple new logo-less image spots appeared tonight, and the old HD side wings were replaced by the "new" look tonight as well. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64590 Share on other sites More sharing options...
TrustyGem 2 Posted February 14, 2011 Share Posted February 14, 2011 If it's going To be rolled out today on WCAU and WVIT, It will be mostly be around 5pm, 6pm or 11pm Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64612 Share on other sites More sharing options...
abric 178 Posted February 14, 2011 Share Posted February 14, 2011 Here in D.C. WRC launched a "We are Washington" promo for their morning news. News 4 will become NBC 4 Washington. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64613 Share on other sites More sharing options...
Samantha 2895 Posted February 14, 2011 Share Posted February 14, 2011 So it's going to be called News 4 still, or NBC 4 News? Or NBC Washington News? NBC is going the British route with this, and I'm not liking it. Link to comment https://localnewstalk.net/topic/7025-new-look-and-logo-for-wcau/page/2/#findComment-64615 Share on other sites More sharing options...
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