Agreed. GMA is just over the top tabloid, with frequent usage of "breaking overnight", "shocking" and "dramatic video". (Today is following suit). There's some good bits you can get out of the first 30-45 minutes, but that's about it. I find myself tolerating Weekend GMA better.
I don't' mind a distinction in the morning shows. One being the high energy show like current GMA or the Today Show in Australia, one being the slower paced more intellectual program like CBS This Morning or the old U.S. Today show, etc.. . But GMA can be unwatchable at times especially with the silly Disney promotion and celebrity fluff.
The current Today Show is a bit less extreme but still flawed. Today seems to be going the more human interest, "authentic moments", emotional, laugh, cry, lifestyle" route. But GMA is still number one, either because audiences haven't seen older GMA and Today to make a comparison, or TV viewers are just making the best out of the current crop of morning shows. Overall, CBS This Morning IMO is the best out of the bunch, news and lifestyle discussion wise.