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Showing content with the highest reputation on 07/14/22 in all areas
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4 points
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The 7-9am block was pretty much identical for all the stations as the 6am hour. The thing that's a little shocking to me about the LA ratings is just how low the share is across the board – so much competition I guess, not just from all the other news options, but just everything else that's on the air too. I can't see the Spanish stations, but maybe those take most of the viewers, perhaps? I suppose you could say that KTLA and KABC are the leaders, but neither of them seem to have anything that's a dominant news hour over everyone else like what you see in other markets. KTLA stays a pretty constant .5 rating / 12 share in the demo all morning long, which isn't bad, but not a runaway. Compare that to the Bay Area market, for example, where KTVU averaged a 1.0 rating / 23 share in the 7 and 8am hours. Another insight I saw is that I can see why they'd want to do more with KCAL. The primetime block is actually quite strong. KCAL's 9pm hour last week averaged a .6 rating / 4 share in the demo, which was not only the best rating of any KCAL/KCBS newscast, but also one of the better ratings of any English language newscast in LA. I think trying to do something local on KCAL in the morning while leaving all the network garbage on KCBS is a pretty good idea. That doubles the ad inventory, and it at least gives them a chance at maybe siphoning some viewers away from KTLA and KTTV. What KCBS is currently doing in the morning clearly isn't working.2 points
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I don't even live in the New York market and I wish WCBS could have kept that. I guess I'm a traditionalist-type. At least KPIX got to keep its Westinghouse-style "5" that dates back to the late sixties.2 points
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It looks like KCNC is going for a full rebrand to CBSNewsColorado. https://twitter.com/CBSNewsColorado2 points
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I was also hoping that the stations would keep the channel numbers. And as for the WCBS chopper paint job, I do think that is the look you'll see in the fall. Notice the colors are reversed; the eyemark is gold and the "2" white. That's new.2 points
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The set has been under construction for awhile now and Kathy's been in the position on an interim basis for much of that time. I'm pretty sure she signed off on it. That said, with as much as the station is bleeding money, I doubt they'd rip out a set this close to the finish line.2 points
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No, you're right, sorry for the typo. Indeed you're right on all points. I'd read the story about Peter Dunn's winning WLNY as a prize, like the trophy on the 18th hole. And that it was nothing like the heritage market station KHJ / KCAL is. And it is very true that since Disney (when it owned Channel 9) created the three-hour prime-time news block in 1990 the newscast has always created very solid ratings as counter-programming. And it retained loyal viewership long after Dunphy's passing too, even hitting #1 at ten p.m. a few times in the early 2010s. I guess I was thinking it was odd that the KCAL brand has been elevated above KCBS' in a meaningful time slot, but then again I didn't realize just how bad 2's numbers were. I didn't know there was such a thing as 0.0. At that point, sure you make a move. And zero means no lead-in for the network show. And it's true, KCAL's news rep is a good one -- and more often than not industry stories about KCBS refer to it as either "beleaguered" or "underperfoming."1 point
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I'd also like to see the viewership of Ch. 9 - aka the family feud station. I would suspect the news gives WLNY a slight edge on less least watched station.1 point
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1 point
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I’m assuming you’re referring to WLNY, now WNYW. Thing is, you can’t really compare the two. WLNY was a small LI station that was allegedly bought in exchange for a golf membership. There were never serious investments made, and when CBS bought the station, they actually cut WLNY’s news department entirely. Meanwhile, KCAL is a station that built a solid reputation for itself in the 90s, and carved out a niche audience by doing news in prime time. It also helps that they hired away Jerry Dunphy to give them credibility on day 1. By the time CBS bought them, they had been well-established for a while. I’m not an expert on the market, but it seems to have gotten to the point that KCAL has a better reputation than KCBS, even though they’re under the same umbrella. And besides, if your stations are going to air local news from 4-11am, why split it between KCBS and KCAL and force viewers to change channels at 7am? KCBS gets to show live national news (which no other station does), while KCAL gets better programming in the morning than it has now. Both stations can concentrate on their specific audiences. It’s better than showing a newscast that pulls a whopping 0.0, which in turn hurts the national morning show.1 point
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I know all that. I'm sure she would too. I only put it that there to emphasize on the underlined (that the debut would be delayed) because it was interesting at the time. Same here.1 point
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It’s basically the isolation cam… used when an anchor has a close exposure that requires masking at all times when around others, or when is returning to work symptom free after 5 days but before 10 days and still requires a mask.1 point
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I think this is a brilliant idea. KCBS isn't going to take a ratings hit – they have nowhere to go but up. 6am hour P25-54 27 Jun - 1 Jul KCBS 0.0 rating, 1 share KNBC 0.1 rating, 2 share KTLA 0.5 rating, 15 share KABC 0.2 rating, 7 share KCAL (Relative Justice) 0.0 rating, 1 share KTTV 0.2 rating, 7 share Sure, it's only July when morning ratings are pretty soft anyway with school not in session, but May didn't look any better for KCBS.1 point
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I think this is actually a good move, because like awards shows being taped and edited, the network morning show ending up with the same type of treatment when you've got it available live through SXM or your streaming service has gotten downright stupid; it's why Pacific Time stations are taking the 6:30pm ET newscasts more and more live at 3:30pm PT, and where the network overnight newscasts used to be live in all time zones, you only have World News Now done and out by 2:30am, then onto the morning newscasts by 3:00am. If you're a CBS station with no morning news, that means if you air the CBS Morning News at 6:30am PT...that's a six hour old newscast you're carrying (with a twelve-hour old newscast leading into that). And then you're leading into a morning show when Today is already onto Hota and Jenna outside breaking news days and CBS Times Square is empty and unused. It's an outmoded model, and there shouldn't be this artificial wall up around watching a morning show live in PT because 'that's the way it's always been'. I know KCBS will take a ratings hit, but you gotta start experimenting, and why keep KCAL in infomercial hell when they can be live 4-11? Most Fox stations are already in this mode, so it's basically CBS being adventurous and being the first here. I don't mind that they're going for it, and frankly, KPIX/KBCW should be next, and KOIN/KRCW should get incentives to try it themselves. You already basically had KOVR/KMAX as a half-model of this (their local show is active 4:30-11), and that seems to work pretty well for Sacramento.1 point
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There has been chatter about CBS O&Os possibly dropping channel numbers in favor of branding such as "CBS News New York". But a new paint job for WCBS's Chopper 2 shows a "CBS 2 News New York" branding: https://www.instagram.com/p/CfuXtkDO6S7/ Chopper 2, which the station shares with WNYW, has not had branding on it for many years. If the new graphics are indeed launching this fall, it would make sense that they paint the chopper in advance in order to get shots for opens and promos. (I doubt the mouthful "CBS 2 News New York This Morning" will be the actual newscast title format.) I'm not a fan of dropping channel numbers so I'm happy that this seems to not be happening. I hope the upcoming look is much more well thought out than the current group package, which felt sloppy and dated the day it launched.1 point
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KARD Fox 14 News at Nine (April 17, 2006) WKEF ABC 22 News at Eleven (January 2005) WDTN 2 News: The 5:00 Report (May 5, 1993)1 point
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