I believe KCAL is the only station that brands themselves as 'KCAL News' at all times, even outside of newscasts.
Also, this is a 'must read' for anyone interested in understanding the mindset behind this graphics rollout and the grand scheme, if you will, that dates back to Fall 2020.
Exclusive: Inside the rebranding of CBS-owned local stations
I hope reading this will put an end to all the what ifs and whatnot that has plagued this thread recently.
A couple of highlights....
'KPIX, serving the San Francisco Bay Area, launched the new branding and design in late December, formally becoming CBS News Bay Area. Los Angeles duopoly KCBS/KCAL and WWJ in Detroit will follow, ahead of a wider rollout this spring for remaining stations in the group.'
'Viewers will notice the removal of station numbers from logos and bugs with an emphasis on location. McMahon notes, however, that the overall rebranding is very much a market-by-market approach heavily guided by market-level research and data... In some markets, viewers may see channel numbers remain while in others – such as at KPIX in San Francisco – stations will lean into call letters as the primary moniker alongside the location name.'
'[Wendy] McMahon [president and co-head of CBS News and Stations] notes that each market is different and the knowledge, brand and history for each owned station will influence its final brand positioning and on-air design.