ABC 7 Denver

I thought they started on that and would push in. No. That's terrible. I'm guessing the anchor is the floor director or they don't even have one anymore.

Will probably buy out ABC at some point.

There. Fixed it for you.

New floors?

So KUSA has repurposed the old Daily Blast Live set for local newscasts... It's not great for this, if I'm honest.

No. They don't. Rey Rodriguez is all they got. So it's his mediocrity or nothing. Nexstar won't spend the money on anything else. The fact that they don't have a group-wide package like Sinclair does (which feels incredibly dated and boring) is impressive, given where the business is at the moment. Assuming that you mean a network owned & operated station, there's only one that used a Linear Drift package and that's CBS. I liked their 2013 package better than their 2016. My contention is that 3D can look great, if it's subtly used to highlight certain information, context, etc. Completely flat looks terrible and completely 3D looks gaudy. There's is a design balance which I think works across multiple platforms and devices. This is why I want to see sets with multiple moving components so that they can be reconfigured for new and different standups, interview sets, news, weather, etc. Why have set designs that have statically designated areas these days?

Meh.

Not that Kari Lake has the experience to lead an organization of any kind. She was an anchor. She never made it to the corner office. But that's endemic of this new Trump Administration. Only recent replacements like Bondi have run any departments with scale (let's be real, Bondi isn't good at it).

That dura with the WRC logo on it looks familiar:

Any sense if Nexstar will still be required to sell PIX 11 after the Autocrat returns to the White House?

Remember when Meredith did this and Gray UN-did it?

Cable cutting has reached peak.

The move from science fiction to reality and fantasy based programming has damaged it too.

Well, if you bring on a myriad of consultants who do nothing but blame Democrats for embracing social issues, instead of faulting them for embracing our corrupted capitalist model and for Dems leaning too far to the right, then you're going to lose viewership. Social issues didn't lose the Democratic Party this election. Campaigning with Liz & Dick Cheney and refusing to acknowledge that the fundamental economic wealth distribution gap is more important than stock market growth when 93% of the market is controlled by the top 10% (https://finance.yahoo.com/news/wealthiest-10-americans-own-93-033623827.html and the average home-buyer age is 56-years old (https://www.nar.realtor/newsroom/first-time-home-buyers-shrink-to-historic-low-of-24-as-buyer-age-hits-record-high). https://www.visualcapitalist.com/wealth-distribution-in-america/

Going all in on a pointless brand strategy. Well, if Gray isn't laying off staff already, why not just light money on fire?

Hardly leftist watch MSNBC. Neo Libs love it. Leftists don't have cable.

I think when the majority of groups started to use Stephen Arnold Music packages, which largely have the same "indie" orchestration, across similar markets, that should have been the tip off that distinct marketing wasn't their priority. Instead of investing in leveraging technology, marketing and journalistic prowess, these station groups are refusing to ensure outlet sustainability. They are cutting value to provide greater dividends to shareholders and increase executive payout, which is quickly collapsing the Local News ethos. If groups like Nexstar would reinvest their profit from election year ad rev back into their stations, the stations would be able to provide more robust coverage during election off-years, which would in turn increase impressions and drive more consistent ad revenue during those non-stunting election years. Instead, they've bought into the cyclical nature of the election-year ad revenue, which results in inconsistent employment, poor job satisfaction, and an overall increase in employee turnover. This further degrades viewership during election off-years. Keeping your talent happy and employed, and performing the duties outlined in 1 job description, will lead to more consistent ratings and build community trust. This is why local ownership is so crucial. They are in touch with their staff and with the community. If they know how to leverage their assets and revenues, they can build a robust brand that local viewers count on. This can't be true, simply looking at viewership analytics from a high rise on the other side of the county and you cannot assume that hiring someone to review the analytics at the local level will translate if the executives hire station management to agree with them than work independently to improve impressions.

That's meh.

He's cheap.

Gross. Why do I want to hear the sponsored opinion of a bookseller on the election?

That's because this could have applied to KCNC as well.

That's a Devlin set.

So if I understand this correctly, your response is to point at a different market (OKC) and tell me what it means in the context of their market? What value does that have for KFVS or for even KMOV (F1RST ALERT 4)? I know that we on TVNT and those in group management live at 30,000 feet and see all of this marketing very differently from the casual viewer at ground level. I'm not sure where the local viewer is going to get context from using the F1RST ALERT branding/slogan. It seems like an industry buzzword, where no research or legwork has gone into reinforcing meaning to the viewer or identifying what branding and slogans would be impactful in the market that would translate to a ratings boost. It reminds me of a station branding to "Local Ch. #", which is another 30,000 foot branding effort smacking of disjointed marketing and group ownership practices. 'Local' is a vague adjective with which no one identifies. No one embraces 'Local 3', 'Local 27' or 'Local 35' because to the average viewer, of course it's local. News coverage is local by default.

I hope you were being sarcastic. That's not Enforcer. That's the CBS O&O package from SAM.

Damn. His retirement didn't feel like that long ago.