MidwestTV

Another Tegna station. Curious if this will be as uninspired and sterile as KXTV.

Kudos to them trying to not look as cookie cutter and uninspired as the other Tegna looks. Tegna really struggles with studio creativity. They're all so sterile.

I didn't need to be reminded about this trauma today.

Love how dynamic the desk is, but those are some weird shadows in "Chicago." I wonder if they'll try to fix that. Makes it look like a blown up low quality jpg.

Big upgrade. Not so claustrophobic. Confused as to why the desk is NBC Chicago when there's NBC 5 everywhere else, unless they decided to use the studio for more generic NBC News stuff.

Side note, but I like how they stylized the '7' in 75.

It's an in house look? That changes how I see it some. There are some pretty good elements here, but I reckon they struggled in designing what exactly an idea like "coastal" might be (or whatever the theme they had in mind was). I give them credit for the effort because it certainly isn't bad.

Not sure why those 'i's need to be yellow, but otherwise it looks good. Nice work on spicing up the Scripps look too.

They do have a history of knee-jerking (Ann Curry), but there has been VERY vocal disdain for Chuck Todd online all year. It seems like every Sunday he's trending on twitter and it's never anything good. Granted, it's Twitter, and the people who are fans of NBC/MSNBC are ideologically to the left much like the company. Biggest criticisms of Todd I've seen is that he's moved too far right or, as an attempt to not seem like a left-leaning shill, he's tried (unsuccessfully) to play Devil's advocate or be more "neutral." I think he got too big for his britches as time went on. He might have been an ok choice initially as a replacement, but I think it's clearly time to move on. It's the same situation with Andrea Mitchell.

Looks pretty good. I wonder if this is the start of a Scripps-wide overhaul. Though if you're going to have so much blue, you may as well update the logo too, or at least add yellow accents.

It's not the most impressive but it's serviceable with a clean look. It's bright and feels a bit tropical with the white and lighter blue shades. The shiplap (I learned a new word today) is unique to their credit, but odd. Kind of looks like they built a TV studio into the side of a house.

The more shocking thing here is the call letter change. WANF? That's total commitment to the re-brand.

It's tegna over tegna-ing. Giving every show a brand eventually disconnects the station from it. You can't expect viewers to remember unique names for multiple different times.

I feel a lot of NBC inspiration here (much how CBSTM seems an exact inspiration of CNN). It's a very clean and polished look with just enough flare that it gets your attention. Subtle and not in your face. If only ABC would get their act together and update WNT...

I don't think so? It's not the same person. The woman on screen is brunette with short sleeves. Whoever is at the key is blonde with elbow-length sleeves. Nor are they facing the same direction.

A cleaner, more sleek look

I think it's fine. It works well for Omaha, really isn't a bad design at all, and they tried to add unique features like that view from the brick column. That black support beam could've been handled better, and the prompter setup is just bizarre. I can't imagine that will last for too long. That must have been a cost cutting measure. It's still world's better than that disaster at KMTV.

I like the SNF. My only desire is to have the peacock filled in. Those brackets could maybe be a little tighter too.

Depending on the market and how much news the station does, even a team of 5 can get stretched thin. Having a sixth can greatly reduce workload and allow for special projects. Yes, they're adding students from Mississippi State as part of their team. Two of them are juniors and one in grad school (which is highly unusual to have a meteorology master working in broadcast). WCBI also does this to a far smaller degree. There's only 3, maybe 4, there.

Hmm 360° track like BBC isn't really something that's ever been done before in the US, is it? On the surface it would be very unique (especially if it was used for local news - hypothetically). I still miss that Rock Center studio.

Here's hoping it's more inspired than thing at KXTV.

It's remarkably basic. It's safe and restrained. Very sterile.

It looks like a giant improvement over the old digs.

Some of you have impossibly high standards lol. It really isn't a bad look at all. I like the cool feeling of it, it's almost like a relief from the heat and humidity of the south. What I will say is that it seems very bottom heavy with lighting. The top third is noticeably darker than the bottom third and the shadows seem a lot more pronounced. Small accent lighting could've helped add depth.

They said the quiet part out loud. Surprised this didn't get posted, but Deb McDermott sent a letter to all of Tegna saying no jobs would be cut. In the article they went on to say Like, that's fine and all and I'm glad to see it, but how does that really benefit Jane and John Doe living in Nowhereville, USA? Great! This mega-media company is ran by minorities and women. How does that help them when it comes to local news?