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Georgie56

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Posts posted by Georgie56

  1. Well, this quote from a July writeup from RBR is giving us a little more clarity on the KCAL brand being used for KCBS' newscasts.

     

    And, in a major move, local newscasts will no longer originate from KCBS-2. Instead, that station will simulcast KCAL-9 newscasts as part of a bigger plan to make KCAL, once the home of the legendary Jerry Dunphy and Pat Harvey, a player in the L.A. news race for the first time in more than two decades.

     

    • Confused 6
  2. 27 minutes ago, CircleWXYZ said:

    WWJ is going to be the second.


    Once CBS News Detroit debuts, will Detroit Now become CBS News Detroit Now, on CW50? 


    I’m betting it should. The CBS Innovation Lab’s guidelines is for duopoly stations with a news-producing CBS O&O to have the “CBS News (City) NOW” name, with the standalone CW affiliates having the “(City) NOW” name.

    • Confused 1
  3. 54 minutes ago, NewEgg00 said:

     

    I agree. It's good to see CBS O&Os streamline its stations with the national CBS News instead of having cluttered brands scattered across the country. 

     

    And it kinda reminds me of the BBC. They have regional stations tied together as one with their branding, like BBC East, BBC London, etc. 

     

    So to have streamline branding with the local-to-national target, it's a good thing, IMO. 

     

    It's also good to see station call letters in the brand as well to still give stations credit and recognition for content they're producing as part of the approach.

     

    As for numbers on the old logos, I could be wrong, but some cable companies may not have CBS3, for example, on the actual Channel 3, so it's good to get rid of it as CBS O&O news outlets are not only on cab/sat, but streaming as well.

     

    The only complaint is that it's taking forever for the new graphics to come about. We should be seeing them by now.


    CBS is going the way of CTV when it comes to O&O branding. Someone was going to try this sooner or later.

     

    It is looking very likely at this point that KCBS/KCAL is going to be the first to debut the new graphics and rebrand when they launch the new morning show on Monday.

    • Like 4
  4. 12 hours ago, CircleSeven said:

    Okay. It appears the station updated the guides

     

    Looking at Channel 2's grid, I'm seeing "KCAL News {time} on CBS Los Angeles" on all of their news slots starting Monday (12/5).

     

    Are they really going "KCAL News" as their unified news brand?

     

    When you think about it, KCAL is the stronger brand between both stations. It kinda makes sense, in a way.

    • Like 2
    • Confused 1
  5. 18 minutes ago, Glimmer said:


    That’s a shame. It was a nice alternative to the other offerings cable news had in the mornings.

     

    Hopefully Robin sees this as an opportunity to go back into local TV. She’d be much better there.

    • Like 2
  6. 53 minutes ago, nycnewsjunkie said:

    I’m not sure if they’re planning on keeping it this way, but the branding looks and feels temporary. I’m not a fan of it either, but I suppose it’s necessary given that CBS airs a bunch of newscasts on two LA stations. I wouldn’t be surprised if it all becomes “CBS News Los Angeles” at some point.


    Considering one hour of the KCAL morning show will be simulcast on KCBS at 6am every day, I think that’s the likely route they’re going.

    • Like 1
  7. 23 minutes ago, Myron Falwell said:

    WWJ is going to be the interesting one here, given they never really used the 2016 pack to any sort of degree prior.


    They have been using the 2016 look for Eye on Detroit, even when they still went by CBS 62.

    • Like 1
  8. CBS correspondent Jonathan Vigliotti reported on today’s edition of the Evening News that CBS News is pausing all activity on Twitter as Elon Musk’s handling of the website is under scrutiny. I assume this also applies to the O&Os as well, as (of this posting) most have not tweeted in 2-3 hours.

     

     

    • Like 1
    • Thanks 1
  9. Looked at WGN’s Thanksgiving schedule, and it appears they’re not running Bozo, Gar & Ray this year, instead replacing it with the two Bozo’s Circus 1960s and 1970s specials.

     

    Meanwhile, the Chicago Thanksgiving Parade finally has a new, proper home after last year’s VPOD embarrassment: WCIU.

    • Like 1
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