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News Corp. to split into separate media and publishing companies


Viper550

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http://www.bbc.co.uk...siness-18621949

 

Due in part to the recent scandal, and Murdoch promising greater long-term value, News Corporation is going to be split into two public companies; one for its media assets (including Fox, Sky, and others), and one for its newspapers and publishing operations.

 

There's already jokes rolling in on Twitter about Fox News being considered part of the new "entertainment" company (even moreso due to them managing to goof up the original report about the Obamacare ruling this very morning) but thenagain they probably want to keep that one attached to Fox (which will be a part of the media side of this split, of course)

For each anchor and reporter of FOX News, each should buy one share of NewsCorp's stock

 

For each person in FOX Television, each should buy one share of NewsCorp's stock

 

The reason being - it's about time FOX became an INDEPENDENT NETWORK, and not under control of Rupert Murdoch anymore

 

This is seeing that NewsCorp will be split into two separate companies.

 

A change in media control, especially for news reporting, THAT ACTION is what I would love to see

  • 5 months later...

Well we got news on this: the new media company will be known as the Fox Group.

 

I was expecting something like "Fox Media Group" or something of that effect, so that's fair.

 

The WSJ's Robert Thomson will be the CEO of the "new" News Corp.

  • 5 months later...

The "21ST CENTURY FOX" lettering drives me insane. It looks like it's trying too hard to be playful to me.

 

The searchlight icon would be a good candidate for a new Fox network logo. I have no idea how the ugly POS they use now has lasted as long as it has (I think it's been around in some capacity since 1992; the commonly accepted date is 1993, but I think I've seen uses of it from 1992).

That logo is great. It distills the company's brand down to its essence. And like the previkus poster said I absolutely can see that as a fresh, modern logo for Fox.

 

That name tho... Excuse me a minute while I figure out how to do this on a phone.

 

GardnerFacepalmBig.jpg

 

I know this was inevitable, and I'm glad they're making use of a trademark they registered lonnnng ago. But that is a weird name for a holding company.

 

They're NOT changing the film studio's name, so that is stuck in the 1900s. The modified logo is going to be ridiculous: 20TH CENTURY FOX, A 21ST CENTURY FOX COMPANY.

That logo is great. It distills the company's brand down to its essence. And like the previkus poster said I absolutely can see that as a fresh, modern logo for Fox.

That name tho... Excuse me a minute while I figure out how to do this on a phone. GardnerFacepalmBig.jpg

I know this was inevitable, and I'm glad they're making use of a trademark they registered lonnnng ago. But that is a weird name for a holding company.

They're NOT changing the film studio's name, so that is stuck in the 1900s. The modified logo is going to be ridiculous: 20TH CENTURY FOX, A 21ST CENTURY FOX COMPANY.

It better be byline-less or have the URL instead. Otherwise I'm going to laugh anytime I see it.

I would like them to leave a byline off of it.

 

The current TCF logo would also stand to benefit from having the lines between the names not jut out as much, which casts awkward shadows, and for the sky to be blue again (probably regressive, but I'd find it more aesthetically appealing; you'll notice the TV logos have blue skies).

I would like them to leave a byline off of it.

 

The current TCF logo would also stand to benefit from having the lines between the names not jut out as much, which casts awkward shadows, and for the sky to be blue again (probably regressive, but I'd find it more aesthetically appealing; you'll notice the TV logos have blue skies).

Liking this and quoting this because the current 20th Century Fox logo bothers me for THIS EXACT REASON.

 

The 1994 logo was probably one of the best studio logos ever - it brilliantly brought the logo into the modern era, returned the CinemaScope extension to prominence, and just looked pretty damn great overall. I'm glad Blue Sky used that as a base, but they went overboard. Just because you can add bloom and flares and shadow and lights doesn't mean you should. I mean, the first frames of the logo - where the searchlights wipe in and we see the logo from that extreme angle - is ruined in the new version, because it's just one huge light flare.

 

I would actually go back to the older version, but since everything has to be 3D now, we get this.

 

There's another recent logo redo that bugs me, and it's the MGM one. Because they had to make it 3D, you are now zooming out of Leo's eye and the film wrapping just magically forms. It looks awful, especially when you consider the logo didn't need that sort of unnecessary animation in the first place! On top of that, it replaced a restored version of the more traditional logo that looked absolutely magnificent. But again, 3D.

 

Just because you can, doesn't mean you should.

  • 2 weeks later...
Okay we saw the TV & Film arm's new logo. Now for the print & publishing side. Here's their new logo after the split.

news_corp.jpg

 

Not as good, as the old logo.

The last logo was five million times better; nobody put any thought into this logo. Look, I get the move to greater simplicity in branding and logos, but really?

The new logo is based on Rupert Murdoch and his father's handwriting, according to a memo by Robert Thompson, News Corp. Publishing CEO: http://jimromenesko.com/2013/05/28/the-new-news-corp-unveils-a-new-logo/

Liking this and quoting this because the current 20th Century Fox logo bothers me for THIS EXACT REASON.

 

The 1994 logo was probably one of the best studio logos ever - it brilliantly brought the logo into the modern era, returned the CinemaScope extension to prominence, and just looked pretty damn great overall. I'm glad Blue Sky used that as a base, but they went overboard. Just because you can add bloom and flares and shadow and lights doesn't mean you should. I mean, the first frames of the logo - where the searchlights wipe in and we see the logo from that extreme angle - is ruined in the new version, because it's just one huge light flare.

 

I would actually go back to the older version, but since everything has to be 3D now, we get this.

 

There's another recent logo redo that bugs me, and it's the MGM one. Because they had to make it 3D, you are now zooming out of Leo's eye and the film wrapping just magically forms. It looks awful, especially when you consider the logo didn't need that sort of unnecessary animation in the first place! On top of that, it replaced a restored version of the more traditional logo that looked absolutely magnificent. But again, 3D.

 

Just because you can, doesn't mean you should.

I like the new MGM logo, but agree with the ruin because of 3D. I like the remastered version of the previous logo much better. And I also like the new 20thCF logo better.
  • 1 month later...

Well Y'all, I guess the split is done, as of 4:30pm/EDT yesterday. It won't make any difference, as long as Murdoch is still the anchor of both ships.

 

EDIT: OMG!!! Check this out. It looks like the 21st Century Fox logo was already used by another firm. From another website, they place the two together and you get this:

 

JIp4qTA.jpg

 

Almost right down to the tee.

  • 3 months later...

 

I smell a lawsuit...

But Fox is much bigger, mepredicts that this Odyssey firm will have to get a new logo and Fox will pay them lots of money.

 

Remember the NETV and NBC in 1976 over similar logos?

 

There's a lawsuit on one logo. Not by that parent company logo though.

 

Daily Variety posted today that ExxonMobil is suing 21st Century Fox for the use of the Interlocking "X"s of the logo of Fox's new channel, FXX. It says it infringes into their interlocking Xs from their trademarked Exxon Logo. They filed suit on Tuesday, and is seeking injunction to remove the logo. The article states that "It also seeks triple damages for the harm caused to Exxon for the marketplace confusion."

 

Here's both logos side by side.

 

saupload_exxon_logo_2473.pngFXX_logo.png

 

Okay so the Xs interlock, so what? I don't really see much similarity in either logo. And both interlockings are different. And I don't see why ExxonMobil wants "triple damages" because of "marketplace confusion". What marketplace confusion? You're pumping that oil. They're running a media business. That's two very different mediums. I think ExxonMobil is crying foul. But looking at that 21st Century Fox logo above, They haven't been bring their own creativeness in their logos as of late.

 

With all that loot they collect every year, along with all the other oil companies, the last thing they need to do is to start any lawsuit.

There's a lawsuit on one logo. Not by that parent company logo though.

 

Daily Variety posted today that ExxonMobil is suing 21st Century Fox for the use of the Interlocking "X"s of the logo of Fox's new channel, FXX. It says it infringes into their interlocking Xs from their trademarked Exxon Logo. They filed suit on Tuesday, and is seeking injunction to remove the logo. The article states that "It also seeks triple damages for the harm caused to Exxon for the marketplace confusion."

 

Here's both logos side by side.

 

saupload_exxon_logo_2473.pngFXX_logo.png

 

Okay so the Xs interlock, so what? I don't really see much similarity in either logo. And both interlockings are different. And I don't see why ExxonMobil wants "triple damages" because of "marketplace confusion". What marketplace confusion? You're pumping that oil. They're running a media business. That's two very different mediums. I think ExxonMobil is crying foul. But looking at that 21st Century Fox logo above, They haven't been bring their own creativeness in their logos as of late.

 

With all that loot they collect every year, along with all the other oil companies, the last thing they need to do is to start any lawsuit.

You mean ExxonMobile has no relation to It's Always Sunny in Philadelphia?!?!?

 

Seriously though, their legal department must be bored.

Here's FXX's response to the lawsuit.

 

“It is unfathomable that a consumer would confuse Exxon’s logo, from the world’s largest oil and gas company with FXX, the new networks that brings viewers such award-winning original television as ‘It’s Always Sunny in Philadelphia’ and ‘The League,’ to name a few. We are confident that viewers won’t tune into FXX looking for gas or motor oil and drivers won’t pull up to an Exxon pump station expecting to get ‘It’s Always Sunny in Philadelphia.’”

 

 

Here's FXX's response to the lawsuit.

“It is unfathomable that a consumer would confuse Exxon’s logo, from the world’s largest oil and gas company with FXX, the new networks that brings viewers such award-winning original television as ‘It’s Always Sunny in Philadelphia’ and ‘The League,’ to name a few. We are confident that viewers won’t tune into FXX looking for gas or motor oil and drivers won’t pull up to an Exxon pump station expecting to get ‘It’s Always Sunny in Philadelphia.’”

 

I'm sorry but I've to go Putin on that post.post-25367-give-that-man-a-cookie-meme-Pu-7nU9.jpeg

 

You mean ExxonMobile has no relation to It's Always Sunny in Philadelphia?!?!?

 

Seriously though, their legal department must be bored.

 

Maybe they are on salary and it's a slow time. So Murdoch figured that he might want to make the investment worth his wild and started setting up lawsuits! :)

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