Mrtraveler01 738 Posted November 20, 2013 Share Posted November 20, 2013 The brand will audibly still be NY1 as per this Multichannel article. But to me, that's not good enough. If its NY1 audibly, then it should be NY1 visually, by itself and by itself ONLY!! And not attaching this unnecessary TWC News logo next to it. It doesn't look right at all. And I don't even like the new NY1 logo with that same font used for the TWC News logo. It doesn't even look right at all. Meddling with the heritage TWC, which there real plan was to alter the NY1 brand entirely. Not Good. Not Good at all. Compared to the initial plan to dump the NY1 brand altogether, this was a nice compromise. Besides, NY1 desperately needed a graphics overhaul. If anyone has seen the graphics for Time Warner Cable Sportsnet out in Los Angeles, it looks like it's based off of those and used the same people to make these. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-93441 Share on other sites More sharing options...
CircleSeven 1955 Posted November 21, 2013 Share Posted November 21, 2013 Compared to the initial plan to dump the NY1 brand altogether, this was a nice compromise. Besides, NY1 desperately needed a graphics overhaul. If anyone has seen the graphics for Time Warner Cable Sportsnet out in Los Angeles, it looks like it's based off of those and used the same people to make these. Yucky!! I've seen those graphics. No wonder why these proposed graphics looks awfully like those. Nice way to unify their on-air look. (sarcasm) I wouldn't compromise on stuff like this and many folks would still be pissed as a result. NY1 is NY1, not visually TWC News/NY1. And I hate how they're toying with historical overtones like that. Folks would get outraged. I wonder if the station would get customized mic flags, or they're getting the same identical flags similar to the rest of the YNN nets as well? Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-93443 Share on other sites More sharing options...
Geoffrey 856 Posted November 21, 2013 Share Posted November 21, 2013 Graphics make me think of Fox Sports 1. I still think changing the name of the channel, despite this "compromise," is silly. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-93445 Share on other sites More sharing options...
wabceyewitness 818 Posted November 22, 2013 Share Posted November 22, 2013 Really makes no sense to rebrand ... Especially to the name of a company that is almost universally hated by its customers. This is the result of executives sitting in a room and taking it personally that nobody knows that TWC owns NY1 and not realizing that NY1 is successful because New Yorkers feel ownership over it as their local news channel. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-93527 Share on other sites More sharing options...
sfomspphl 490 Posted November 22, 2013 Share Posted November 22, 2013 Good looking package though. The old ones were too flat and stale. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-93555 Share on other sites More sharing options...
LTSC1980 112 Posted November 22, 2013 Share Posted November 22, 2013 Graphics is really CBS IMO. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-93558 Share on other sites More sharing options...
Big Country News 435 Posted November 22, 2013 Share Posted November 22, 2013 The 'smarter' and graphically better thing to do would be to take out the TWC name and just keep their weird eye-thing. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-93571 Share on other sites More sharing options...
AlNYTVRadio 21 Posted November 22, 2013 Share Posted November 22, 2013 The 'smarter' and graphically better thing to do would be to take out the TWC name and just keep their weird eye-thing. I agree with you 100% on that. I like the NY1 on the left like the first picture most. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-93573 Share on other sites More sharing options...
ToriElectra 292 Posted November 24, 2013 Share Posted November 24, 2013 It's supposed to be an eye and an ear; it was the initial symbol used by TimeWarner after the merger in 1990, but they abandoned it around 1993; yet despite being legally separate from TimeWarner itself (they spun it off in 2009) they license the name and continue to use the eye/ear. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-93649 Share on other sites More sharing options...
Newsfan 9 Posted November 25, 2013 Share Posted November 25, 2013 It's annoying to hear them mention the whole "Only on Time Warner Cable" crap in their commercials, especially since I watch NY1 on Cablevision, but to have them rename it to this TWC News NY1 shit is nonsense. It's totally unnecessary and it's going to hurt NY1 AND TWC. The only thing that's good about this is that NY1 will FINALLY get new graphics, new mics and maybe even a revamped studio cause it needs it badly so I'm happy about that but not in this way. SMH Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-93690 Share on other sites More sharing options...
anchorman 94 Posted November 25, 2013 Share Posted November 25, 2013 Work has begun on a new set for NY1. They started broadcasting in temporary studio today. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-93704 Share on other sites More sharing options...
AceHawk447 17 Posted December 13, 2013 Share Posted December 13, 2013 I say a pairing of the eye/ear and the NY1 mark would make for the stronger visual brand. Nothing else. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94498 Share on other sites More sharing options...
RGSJenkins 434 Posted December 13, 2013 Share Posted December 13, 2013 Work has begun on a new set for NY1. They started broadcasting in temporary studio today. Road to (Inside) City Hall and Sports on 1: The Last Word have temporary moved to The New York Times Close Up set on Monday. I recorded a Sunday and a Tuesday edition of NY1 News at 11 on my camera since I don't have a tuner card. I will upload them to YouTube soon; it will my first time uploading video in three or four years ever since they shut down my first account. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94500 Share on other sites More sharing options...
Newsfan 9 Posted December 15, 2013 Share Posted December 15, 2013 Ads started coming up about this new "Time Warner Cable News" stuff for NY1 today. Yikes Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94560 Share on other sites More sharing options...
RGSJenkins 434 Posted December 16, 2013 Share Posted December 16, 2013 The rebranding has begun on their websites, and at 5am EST, all TWC newschannels (except for NY1 and NY1 Noticias) will become Time Warner Cable News. The website have changed to twcnews,com. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94613 Share on other sites More sharing options...
Newsfan 9 Posted December 17, 2013 Share Posted December 17, 2013 It's a great makeover. Graphics, microphone, studio but the name is just stupid. But it seems like everyone still only calls the station "NY1". I hope they get rid of the TWC News name in the future. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94646 Share on other sites More sharing options...
RGSJenkins 434 Posted December 17, 2013 Share Posted December 17, 2013 It's a great makeover. Graphics, microphone, studio but the name is just stupid. But it seems like everyone still only calls the station "NY1". I hope they get rid of the TWC News name in the future. For NY1 (or Time Warner Cable News NY1) :ack: : The theme is an updated and a softer version of Peter Scott Fish theme, all themes are updated except for the community calendar, New York Tonight (the open's the same), (Road to) Inside City Hall, and Weather on the 1's. (the weather open has changed). Here's a look of the main news desk, the new mic flags (they're 3 sided [TWCN & NY1 Noticias logo on the other sides], and the noticias set. Here's the switchover at 5am yesterday and NY1 All Morning open: Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94655 Share on other sites More sharing options...
Usman Ali Chohan 2 Posted December 18, 2013 Share Posted December 18, 2013 For NY1 (or Time Warner Cable News NY1) :ack: : The theme is an updated and a softer version of Peter Scott Fish theme, all themes are updated except for the community calendar, New York Tonight (the open's the same), (Road to) Inside City Hall, and Weather on the 1's. (the weather open has changed). Here's a look of the main news desk, the new mic flags (they're 3 sided [TWCN & NY1 Noticias logo on the other sides], and the noticias set. Here's the switchover at 5am yesterday and NY1 All Morning open: From my observation its not a Good or Bad Rebrand. The only thing that bugs me is that Piece of Crap new logo that TWC added to the NY1 logo. Plus the NY1 logo should have been kept original. The logo has been there since 1992. Its like changing CNNs logo with adding the Turner logo with it by calling it Turner CNN or Turner CNN International. I mean yes NY1 nedded a Rebrand, but I kinda liked the old graphics package little more eventhough it was in use for over a decade. I was glad they kept Peter Fish NY1 theme, I litterly grew up with that tune, however they made more softer. I prefered the Jazzed One more Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94710 Share on other sites More sharing options...
Usman Ali Chohan 2 Posted December 18, 2013 Share Posted December 18, 2013 From my observation its not a Good or Bad Rebrand. The only thing that bugs me is that Piece of Crap new logo that TWC added to the NY1 logo. Plus the NY1 logo should have been kept original. The logo has been there since 1992. Its like changing CNNs logo with adding the Turner logo with it by calling it Turner CNN or Turner CNN International. I mean yes NY1 nedded a Rebrand, but I kinda liked the old graphics package little more eventhough it was in use for over a decade. I was glad they kept Peter Fish NY1 theme, I litterly grew up with that tune, however they made more softer. I prefered the Jazzed One more I want take a Trip down memory lane NY1 in its early days The Graphics are from the Launch in 1992 The Report is from 1996 NY1 used Micheal Whalen Theme until 97 or 98 Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94712 Share on other sites More sharing options...
Action Newsroom 1262 Posted December 18, 2013 Share Posted December 18, 2013 Wow you guys take this VERY seriously. I mean, I understand the hatred on the (partial) name change, but wow. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94717 Share on other sites More sharing options...
Usman Ali Chohan 2 Posted December 18, 2013 Share Posted December 18, 2013 The thing is its a really close brand in NY just like WPVI in Philly Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94722 Share on other sites More sharing options...
24994J 5551 Posted December 18, 2013 Share Posted December 18, 2013 Personally, I think the TWC part of the branding will be toned down over time. Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94723 Share on other sites More sharing options...
Usman Ali Chohan 2 Posted December 18, 2013 Share Posted December 18, 2013 Here's the thing I seen other regional news channels like CP24 in Toronto and they are like on cable and satilite.NY1 should follow suit as well Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94724 Share on other sites More sharing options...
sanewsguy 510 Posted December 18, 2013 Share Posted December 18, 2013 Here's the thing I seen other regional news channels like CP24 in Toronto and they are like on cable and satilite.NY1 should follow suit as well Well they won't. The reason NY1 and other similar regional news channels exist is because they are an incentive to get people to subscribe to cable. If you don't have Time Warner then you can't get NY1 (I understand they're also on cablevision but I'm trying to get the point across; all other RNCs are exclusive to the originating provider). Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94727 Share on other sites More sharing options...
Usman Ali Chohan 2 Posted December 18, 2013 Share Posted December 18, 2013 CP24 is owned by BELL and its on Rogers.Other RNCs like NECN News Channel 8 and NWCN are on dish network and FiOS Link to comment https://localnewstalk.net/topic/12512-ny1-planning-rebrand/page/2/#findComment-94729 Share on other sites More sharing options...
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