Jess 1110 Posted March 13, 2014 Share Posted March 13, 2014 Seriously. Taped the entirety of CBS 3 Eyewitness News This Morning, and there were more than a few short CW Philly 57 (I'm still using the channel number dammit) promos, even a few short IDs. The CW branded stuff is alarmingly good. It's a nice, distinctive color palette, easy to read... and it has one of the catchiest promo jingles I've heard in years. [yt]jhrNRho7FEw[/yt] Nobbad, to be quite honest. I don't like the shows, but I like the look and sound. Link to comment Share on other sites More sharing options...
Action Newsroom 1151 Posted March 13, 2014 Share Posted March 13, 2014 I saw this on TV once, and I loved the jingle. Since then I've watched it on YouTube dozens of times. I wrote "To me, this promo probably has one of the most catchiest pieces of TV promo music in recent memory." and many people who commented on it agreed. Seriously, many people love it. Also the visuals are fantastic, fits every show they're airing. They need to do this campaign next season. Link to comment Share on other sites More sharing options...
ToriElectra 291 Posted March 13, 2014 Share Posted March 13, 2014 It's alarmingly good, for a netlet that sucks so much butt. They could easily adapt the tune for Showtime, just with more serious singers. Link to comment Share on other sites More sharing options...
NYNewsCoverage 257 Posted March 13, 2014 Share Posted March 13, 2014 I know! On the occasions that I watch WPIX in New York (They're so bad I'm sure people outside the NY market know how bad they are) I hear the promo. It's extremely catchy and a good tune. The images are eye candy for many, the music is dramatic, catchy and interesting enough to raise eyebrows and the logo is simple but still unique. I don't like any CW shows, and the local PIX news sucks, but that promo is fantastic. If enough people watch CW affiliates, maybe viewers will watch the promo and want to watch more often, boosting ratings for the CW. I don't know, but this promo is definitely a step in the right direction. I hope they don't get rid of it any time soon. Link to comment Share on other sites More sharing options...
ProButtonPusher 230 Posted March 13, 2014 Share Posted March 13, 2014 They started using these for the Fall Launch. That's also when they started the TV Now brand. Link to comment Share on other sites More sharing options...
Jase 818 Posted March 13, 2014 Share Posted March 13, 2014 Too bad it's a bit too long for them to air more often and I think a couple of shows are missing from the montage. Nevertheless, its pretty good. Link to comment Share on other sites More sharing options...
Jess 1110 Posted March 13, 2014 Author Share Posted March 13, 2014 I think TV Now was actually introduced for 2012-13, they just kept it going into the new season. Regardless it's a GREAT sonic brand. If they'd be able to create more wiggle room for local stations to make more unique logos, it'd be a total winner. Link to comment Share on other sites More sharing options...
Action Newsroom 1151 Posted March 13, 2014 Share Posted March 13, 2014 I think TV Now was actually introduced for 2012-13, they just kept it going into the new season. Regardless it's a GREAT sonic brand. If they'd be able to create more wiggle room for local stations to make more unique logos, it'd be a total winner. Now that's a good idea. I can see it now...PhillyNOW or PhillyTVNOW. (Not as good as I thought, but still...) Link to comment Share on other sites More sharing options...
Jess 1110 Posted March 13, 2014 Author Share Posted March 13, 2014 Now that's a good idea. I can see it now...PhillyNOW or PhillyTVNOW. (Not as good as I thought, but still...) No, Philly 57. They teased us with the current logo, any rebrand away from CW should have "Philly 57" in there. (Yes, I'm biased. Philly 57 was one of my favorite TV station brands.) Link to comment Share on other sites More sharing options...
Mrknowitall526 108 Posted March 14, 2014 Share Posted March 14, 2014 I watched this once and the damn jingle is stuck in my head! I haven't watched anything on the CW since Reba and Gilmore Girls ended - wasn't that the first year of the CW?? Link to comment Share on other sites More sharing options...
24994J 5277 Posted March 14, 2014 Share Posted March 14, 2014 I watched this once and the damn jingle is stuck in my head! I haven't watched anything on the CW since Reba and Gilmore Girls ended - wasn't that the first year of the CW?? Yes, they both ended in the first half of '07. Link to comment Share on other sites More sharing options...
Jess 1110 Posted March 14, 2014 Author Share Posted March 14, 2014 Yes, they both ended in the first half of '07. So did Veronica Mars, one of the few shows that I made a huge effort to watch ever since The Simpsons plateaued in 1998. (And not coincidentally, the movie I just saw at the local AMC Amazing Googolplex.) I have a whole rant on this, but I wanted to just show the montage of Philly 57 promos in context. [yt]UJNlFsQFZNw[/yt] Link to comment Share on other sites More sharing options...
Action Newsroom 1151 Posted March 14, 2014 Share Posted March 14, 2014 No, Philly 57. They teased us with the current logo, any rebrand away from CW should have "Philly 57" in there. (Yes, I'm biased. Philly 57 was one of my favorite TV station brands.) Sorry I thought you meant slogans. Didn't read the whole thing well. Still, that's a great idea. Link to comment Share on other sites More sharing options...
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