Weeters 1811 Posted September 18, 2014 Share Posted September 18, 2014 WMLW, independent sister station to WDJT, recently updated it's branding to "The M", but that's a subject for a different thread. What we're here to look at is the new website (www.wmlw.com). The header and the footer both link to all of Weigel's other Milwaukee stations and subchannels. The CBS 58 logo featured is styled like WBBM's logo, which is not a design WDJT has ever used before. The "58" itself uses a different font than the current logo, which uses the same font the station has used since the late 90's or early 2000's. I can't imagine this is some sort of oversight. They've had their current graphics since they went HD in January 2012, and these were basically an update to the package they used when they got their new set in September 2011. It may be worth noting that the current version of the CBS58 logo first appeared in WMLW's website shortly before their launch of HD news. Link to comment Share on other sites More sharing options...
Mrtraveler01 737 Posted September 18, 2014 Share Posted September 18, 2014 WMLW, independent sister station to WDJT, recently updated it's branding to "The M", but that's a subject for a different thread. What we're here to look at is the new website (www.wmlw.com). The header and the footer both link to all of Weigel's other Milwaukee stations and subchannels. The CBS 58 logo featured is styled like WBBM's logo, which is not a design WDJT has ever used before. The "58" itself uses a different font than the current logo, which uses the same font the station has used since the late 90's or early 2000's. I can't imagine this is some sort of oversight. They've had their current graphics since they went HD in January 2012, and these were basically an update to the package they used when they got their new set in September 2011. It may be worth noting that the current version of the CBS58 logo first appeared in WMLW's website shortly before their launch of HD news. The M? They're just copying what they do in Chicago with the U. As far as the logo, that does look interesting. The font under the logo catches my eye too. I wonder if they're going to go with a CBS O&O type package? Because I think that's one of the fonts they use. Link to comment Share on other sites More sharing options...
CircleSeven 1944 Posted September 18, 2014 Share Posted September 18, 2014 Why is that "M" reminds me highly of the logo of the Maury Povich talk show? Anywho, what I'm thinking is, it had to been someone who visited Chicago, and saw some elements from TV stations here, and tried to bring those elements to the Milwaukee stations. I don't think that it was all Sabin's doing because he would've done this a long time ago. Although, I don't have a problem with the new "M" branding, I didn't see any issue with their previous "wmlw" branding. Even the updated "wmlw" logo was better than the original one they had previously. If this new CBS 58 logo sticks, It'll be interesting to see their new graphics package. Also, should the new logo goes on air, IMO, it would be their best logo since their '96 logo. Link to comment Share on other sites More sharing options...
Action Newsroom 1151 Posted September 18, 2014 Share Posted September 18, 2014 Why is that "M" reminds me highly of the logo of the Maury Povich talk show? Same here. Would've been hilarious if the Povich show aired on the station. At the same time, marketing and promos would've been genius. Link to comment Share on other sites More sharing options...
trev57 46 Posted September 18, 2014 Share Posted September 18, 2014 I for one wouldn't mind an O&O type look. I just wonder how it would work with their set. And for reference, here's the current logo vs. the "new" logo. Link to comment Share on other sites More sharing options...
trev57 46 Posted September 18, 2014 Share Posted September 18, 2014 And the Maury logo vs. WMLW logo. Because why not? Link to comment Share on other sites More sharing options...
Mrtraveler01 737 Posted September 18, 2014 Share Posted September 18, 2014 Anywho, what I'm thinking is, it had to been someone who visited Chicago, and saw some elements from TV stations here, and tried to bring those elements to the Milwaukee stations. They are obviously trying to copy WCIU's "The U" branding. Which makes sense since they're also owned by Weigel. Link to comment Share on other sites More sharing options...
NEOMatrix 1295 Posted September 19, 2014 Share Posted September 19, 2014 And the Maury logo vs. WMLW logo. Because why not? In-house paternity tests on WMLW, anyone? Link to comment Share on other sites More sharing options...
trev57 46 Posted September 20, 2014 Share Posted September 20, 2014 So I've been trying to pinpoint a date that would make sense for a new logo and/or graphics to debut, and the only thing I could find is Thursday, October 2nd, after the Packers play the Vikings on Thursday Night Football. Link to comment Share on other sites More sharing options...
susquvalleywgal 494 Posted September 20, 2014 Share Posted September 20, 2014 In-house paternity tests on WMLW, anyone? COMMENT OF THE YEAR RIGHT THERE!!!! -- Matt Link to comment Share on other sites More sharing options...
trev57 46 Posted October 1, 2014 Share Posted October 1, 2014 I saw a promo for tomorrow night's Packers pre-game show, CBS 58 SportZone, using the new logo. So tomorrow is a possibility. Link to comment Share on other sites More sharing options...
trev57 46 Posted October 2, 2014 Share Posted October 2, 2014 I also found the new logo used in this promo for CBS This Morning, uploaded 2 months ago. Link to comment Share on other sites More sharing options...
jrh1985 56 Posted October 2, 2014 Share Posted October 2, 2014 Sports Zone was on and they did use the new logo. Website is still the same. Should be interesting if they do a News Update at Halftime. Link to comment Share on other sites More sharing options...
trev57 46 Posted October 3, 2014 Share Posted October 3, 2014 Sports Zone was on and they did use the new logo. Website is still the same. Should be interesting if they do a News Update at Halftime. All the news teases they've been airing so far have used the old graphics and logo. Link to comment Share on other sites More sharing options...
Weeters 1811 Posted October 3, 2014 Author Share Posted October 3, 2014 Halftime update still used the old graphics. For some reason I feel like they wouldn't change anything outside of a weekend. That has become their favorite time to debut things. Link to comment Share on other sites More sharing options...
trev57 46 Posted October 6, 2014 Share Posted October 6, 2014 Still nothing as of last night. I'm getting the feeling this might be a situation where they have two logos; one for news, and an alternate "station" logo. Link to comment Share on other sites More sharing options...
Weeters 1811 Posted October 7, 2014 Author Share Posted October 7, 2014 Maybe November sweeps? Link to comment Share on other sites More sharing options...
kjohnson 15 Posted October 7, 2014 Share Posted October 7, 2014 Didn't like the way the logo looked in the CBS This Morning video. It was missing the box and looked 'incomplete.' Link to comment Share on other sites More sharing options...
trev57 46 Posted October 7, 2014 Share Posted October 7, 2014 I decided just to go ahead and email the station this morning, and from what I'm being told, they will be "working with new logos across the board." Link to comment Share on other sites More sharing options...
jrh1985 56 Posted October 15, 2014 Share Posted October 15, 2014 Saw an election/election day promo tonight featuring Mike Strehlow. Can't tell if they used the old or new logo. Link to comment Share on other sites More sharing options...
Geoffrey 779 Posted October 17, 2014 Share Posted October 17, 2014 The CBS eye in the new logo seems "off" to me. Link to comment Share on other sites More sharing options...
trev57 46 Posted October 25, 2014 Share Posted October 25, 2014 Maybe November sweeps? That would make sense. So possibly Monday? Or when do the November books begin? Link to comment Share on other sites More sharing options...
24994J 5277 Posted October 25, 2014 Share Posted October 25, 2014 That would make sense. So possibly Monday? Or when do the November books begin? Sweeps start on Thursday (10/30), and wrap the day before Thanksgiving. Link to comment Share on other sites More sharing options...
trev57 46 Posted October 30, 2014 Share Posted October 30, 2014 They updated their social media accounts. Looks a little O&Oish to me... Link to comment Share on other sites More sharing options...
Weeters 1811 Posted October 30, 2014 Author Share Posted October 30, 2014 Spotted a billboard with the new logo on it earlier. A comment on the new profile image on Facebook from someone with a lot of CBS58 employees in their friends list says the new graphics launch "tomorrow". Link to comment Share on other sites More sharing options...
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