Random WFLD thread

[A3N 1002]

Its New York sister station WNYW has early evening newscasts that gs up against four stations at 5:00 and 6:00 (WABC, WNBC, WCBS and WPIX). The only difference there is that WNYW had a nine-year headstart over WPIX at 5:00 and a 12-year headstart over 11 at 6:00.

 

Even more to the point, WFLD competes with WLS, WMAQ, WBBM and WGN from 5:00 to 7:00 a.m. weekdays. The performance of WFLD's morning program (as with its other newscasts) has more to do with management issues in the news department and the continuing musical chairs of talent. Remember too, that WJZY launched a 6:00 p.m. newscast only a few months after its news departmemt started, and that station (even with its shift toward a more traditional format) is in the ratings basement like WFLD is.

I'm not sure what your point is. Are you trying to argue that they should be adding newscasts?

 

I will say that the examples of WNYW and WFLD are not the same. Two COMPLETELY different markets/stations. WFLD's brand isn't as strong as WGN/WLS/WMAQ, so why add newscasts when most people aren't even tuning in to the newscasts they already offer?

 

You could argue that WGN adding newscasts is/was a good idea because they have such a strong presence/brand that viewers would be more inclined to tune in.

 

Also, all stations compete in the morning. If i'm not mistaken, isn't WFLD at the bottom of the barrel ratings wise there as well?

[T.L. Hughes 900]

I'm not sure what your point is. Are you trying to argue that they should be adding newscasts?

 

I will say that the examples of WNYW and WFLD are not the same. Two COMPLETELY different markets/stations. WFLD's brand isn't as strong as WGN/WLS/WMAQ, so why add newscasts when most people aren't even tuning in to the newscasts they already offer?

 

You could argue that WGN adding newscasts is/was a good idea because they have such a strong presence/brand that viewers would be more inclined to tune in.

 

Also, all stations compete in the morning. If i'm not mistaken, isn't WFLD at the bottom of the barrel ratings wise there as well?

In essence, as pointed by the WJZY example, I'm saying stations don't really care where they place in the ratings. Even last place stations have added newscasts in recent years, so whether WFLD gets trounced by its longer-established competition if it enters the early evening arena doesn't matter much nowadays compared to when they tried The TEN late last decade. Many stations feel they can garner better advertising revenue (particularly with political ad dollars) if they produce more local news, viewership is important but those that don't get strong ratings have legroom to work on building them.

[A3N 1002]

In essence, as pointed by the WJZY example, I'm saying stations don't really care where they place in the ratings. Even last place stations have added newscasts in recent years, so whether WFLD gets trounced by its longer-established competition if it enters the early evening arena doesn't matter much nowadays compared to when they tried The TEN late last decade. Many stations feel they can garner better advertising revenue (particularly with political ad dollars) if they produce more local news, viewership is important but those that don't get strong ratings have legroom to work on building them.

Gotcha. I agree to a certain point, but then you would have to look at what ratings a new newscast would garner vs. the program it is replacing. Granted that a station can keep all ad-revenue from a newscast vs. a syndie program, even if the syndie does perform better. A lot of factors to consider for sure.

[Eat News 4745]

All these new shows nationwide will be dropped right after the elex and the money dries up by Christmas 2016...Christmas layoffs.

[ns8401 951]

All these new shows nationwide will be dropped right after the elex and the money dries up by Christmas 2016...Christmas layoffs.

Buzzkill...

 

But yeah... Local news is dying not growing despite the optical illusion.

[mardek1995 200]

Buzzkill...

 

But yeah... Local news is dying not growing despite the optical illusion.

How so?

[ns8401 951]

How so?

The ratings have been in steady free fall in most markets and timeslots for years...

[TheRolyPoly 2544]

On this story on my blog, I explained how other stations in Chicago added or expanded more local newscasts ever since the last time WFLD 32 did that.

[ns8401 951]

On this story on my blog, I explained how other stations in Chicago added or expanded more local newscasts ever since the last time WFLD 32 did that.

Then you know those political ad dollars are about to be very hot... I don't know if this lasts beyond the election given what 32 is in the market...

[Spring Rubber 714]

Don't even remind me of the slew of political ads we're gonna see over the next 10.5 months. I'm dreading it.

[24994J 5619]

Let's see...

• A slightly weaker Illinois Democratic party
  
• A batshit crazy presidential cycle
  
• The aftermath of the CPD/Emanuel scandal.
  

Yep, we're screwed in the ad department.

[Eat News 4745]

Don't even remind me of the slew of political ads we're gonna see over the next 10.5 months. I'm dreading it.

 

Wait until the newscast shrinks to 16mins to make room for those spots in some markets.

[24994J 5619]

Mike Caplan will start at Fox32 tomorrow, and while he's not expected to be on-air, with all the nasty sleet/freezing rain coming in, an appearance can't be ruled out.

[Spring Rubber 714]

So when's he starting on-air officially? The week after this?

[24994J 5619]

So when's he starting on-air officially? The week after this?

I guess anytime. He doesn't really say.

 

[ChiCubsFan 34]

So when's he starting on-air officially? The week after this?

In the comments he notes many times that it'll be sometime this week, which could be tomorrow depending on the weather.

[former newsboy 52]

Mike just made his on-air debut, top of the 7 o'clock hour. They had some fun with it, teasing a "big surprise" and acting like they were trying to find someone in the building who could give Tammie Souza a break on this busy weather morning. Great to see him, hasn't skipped a beat - it looks and feels like I'm watching Channel 7. Maybe he'll help their numbers, it got me to watch anyway. (Tammie's sticking around for now at least, sharing the duties. They're alternating between the two of them thus far).

[Georgie56 3318]

Melody Mendez announced on her Facebook that's she's leaving Fox 32 in spring to be part of the news team for the new NBC Boston.

[312newswannabe 11]

Looks like they're looking for another meteorologist.

http://www.indeed.com/m/viewjob?jk=0fd0870c11b0a8d3&from=serp

[24994J 5619]

Good Lord, they want that person to do everything. Where the hell are they planning on putting this person? I mean, they want someone that can be a morning host and meteorologist, so the new weekend show would be obvious (apparently Mark Strehl's prospects aren't looking good), but why the mention of being the back-up to the chief? Perhaps they're looking for someone to do the early shift before Mike and serve in a Demetrius Ivory-type role. I wonder if there's any chance that Bellis is going somewhere.

[ns8401 951]

Good Lord, they want that person to do everything. Where the hell are they planning on putting this person? I mean, they want someone that can be a morning host and meteorologist, so the new weekend show would be obvious (apparently Mark Strehl's prospects aren't looking good), but why the mention of being the back-up to the chief? Perhaps they're looking for someone to do the early shift before Mike and serve in a Demetrius Ivory-type role. I wonder if there's any chance that Bellis is going somewhere.

We can guess that whoever backs him up now isn't getting it done to their satisfaction...

[ChiCubsFan 34]

Let's just hope they don't hire a 30 year old with good looks to boost ratings.

[Jase 1065]

They unofficially announced that Strehl is fronting 'Good Day Chicago: Weekend Edition' which starts this Saturday. Not sure who (if anyone at all) will be joining him. I'm guessing that they could have Natalie and George working a Tues.-Sat. or Sun.-Thurs. shift in addition to this new news/weather/social media anchor serving as the third 'co-host' during the week (which is how things are set up from 7A-10A with Corey, Darlene and Richard).

 

It's unclear as to why this new person would serve as a primary sub for Bill @ Noon/Nine unless everyone else is off, sick, etc... Who knows?

[24994J 5619]

Feder's headline wins the day.

 

Half-Assed As Usual, Fox 32 Hoists 'Good Day Chicago' On Weekends

 

Apparently Melody Mendez will anchor the first two weeks, then she leaves the station, and no knows what'll happen.

[ChiCubsFan 34]

Going out on a limb here.... but did anyone actually watch the morning show?