mardek1995 200 Posted April 10, 2015 Share Posted April 10, 2015 Last month, Gannett announced that it would split into two companies by mid-2015 (this summer) with the publishing arm retaining the Gannett name and the media arm still unnamed. http://www.bizjournals.com/washington/news/2015/03/12/gannett-on-track-for-mid-2015-split.html Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/ Share on other sites More sharing options...
Hexagonal10 84 Posted April 10, 2015 Share Posted April 10, 2015 Multimedia something? I think that's what I always see on WGRZ's close Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126693 Share on other sites More sharing options...
mike91 67 Posted April 10, 2015 Share Posted April 10, 2015 Multimedia something? I think that's what I always see on WGRZ's close A bunch of Gannett stations use that as their copyright. Multimedia was a company that Gannett bought in the mid 90s and their use of it in copyrights is to protect the name of Multimedia for future use. That being said, if they did have a new name without Gannett in it, it would be really nice for them to bring back a name like Multimedia or Belo. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126695 Share on other sites More sharing options...
Hexagonal10 84 Posted April 10, 2015 Share Posted April 10, 2015 A bunch of Gannett stations use that as their copyright. Multimedia was a company that Gannett bought in the mid 90s and their use of it in copyrights is to protect the name of Multimedia for future use. That being said, if they did have a new name without Gannett in it, it would be really nice for them to bring back a name like Multimedia or Belo. It's weird, Because it used to be Gannett and the Gannett tag would be after it. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126697 Share on other sites More sharing options...
Big Country News 435 Posted April 10, 2015 Share Posted April 10, 2015 That being said, if they did have a new name without Gannett in it, it would be really nice for them to bring back a name like Multimedia or Belo. Holding out for a Belo 'til the end of the night. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126700 Share on other sites More sharing options...
channel2 979 Posted April 10, 2015 Share Posted April 10, 2015 The A. H. Belo Corporation still exists, so I doubt Gannett will be using "Belo" for their broadcast/digital side unless they have permission to do so. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126704 Share on other sites More sharing options...
NEOMatrix 1299 Posted April 10, 2015 Share Posted April 10, 2015 What about Sander Media? "New" Gannett Broadcasting could buy the Sander Stations (WHAS, KGW, and KMSB) and relaunch the groul under the Sander name. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126713 Share on other sites More sharing options...
PelicanGuy 117 Posted April 10, 2015 Share Posted April 10, 2015 What about Sander Media? "New" Gannett Broadcasting could buy the Sander Stations (WHAS, KGW, and KMSB) and relaunch the groul under the Sander name. I seriously doubt it. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126718 Share on other sites More sharing options...
Breaking News 829 Posted April 10, 2015 Share Posted April 10, 2015 WTSP & WXIA use Pacific Southern Broadcasting at the end of their tag, so why not use that. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126723 Share on other sites More sharing options...
Samantha 2896 Posted April 10, 2015 Share Posted April 10, 2015 What about Sander Media? "New" Gannett Broadcasting could buy the Sander Stations (WHAS, KGW, and KMSB) and relaunch the groul under the Sander name. I fully expect "New Gannett" to buy back the licenses of WHAS and KGW once the spinoff is complete. However, given that KMSB is held by Sander as a shell for Raycom and not Gannett, I don't see them buying that station, or KTTU which was shelled to Ben Tucker. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126725 Share on other sites More sharing options...
channel2 979 Posted April 10, 2015 Share Posted April 10, 2015 Gannett is also not bringing back names that haven't been used in ages and have lost whatever widespread recognition they had. Multimedia, Pacific & Southern...Corporations prefer to come up with new, often silly-sounding names for spinoffs instead of digging up the names of corporate predecessors or even well-known subsidiaries (for instance, Mondelez International SHOULD have a name with "Nabisco" in it, but they don't). I think they fear it smacks of regression. Though they could do the unsurprising thing and give us a name with "Gannett" in it. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126726 Share on other sites More sharing options...
mardek1995 200 Posted April 11, 2015 Author Share Posted April 11, 2015 Gannett is also not bringing back names that haven't been used in ages and have lost whatever widespread recognition they had. Multimedia, Pacific & Southern...Corporations prefer to come up with new, often silly-sounding names for spinoffs instead of digging up the names of corporate predecessors or even well-known subsidiaries (for instance, Mondelez International SHOULD have a name with "Nabisco" in it, but they don't). I think they fear it smacks of regression. Though they could do the unsurprising thing and give us a name with "Gannett" in it. Or call it "USA Today Media" since it references the association that all the media properties (including Cars.com) will no longer have upon split. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126744 Share on other sites More sharing options...
KevCor 344 Posted April 11, 2015 Share Posted April 11, 2015 Gannett is also not bringing back names that haven't been used in ages and have lost whatever widespread recognition they had. Multimedia, Pacific & Southern...Corporations prefer to come up with new, often silly-sounding names for spinoffs instead of digging up the names of corporate predecessors or even well-known subsidiaries (for instance, Mondelez International SHOULD have a name with "Nabisco" in it, but they don't). I think they fear it smacks of regression. Though they could do the unsurprising thing and give us a name with "Gannett" in it. I'm sure it'll be something modern and colorful. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126749 Share on other sites More sharing options...
mre29 1537 Posted April 11, 2015 Share Posted April 11, 2015 Gannett is also not bringing back names that haven't been used in ages and have lost whatever widespread recognition they had. Multimedia, Pacific & Southern...Corporations prefer to come up with new, often silly-sounding names for spinoffs instead of digging up the names of corporate predecessors or even well-known subsidiaries (for instance, Mondelez International SHOULD have a name with "Nabisco" in it, but they don't). I think they fear it smacks of regression. Though they could do the unsurprising thing and give us a name with "Gannett" in it. "The Other Gannett Company." You read it here first, folks. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126752 Share on other sites More sharing options...
mardek1995 200 Posted April 11, 2015 Author Share Posted April 11, 2015 "The Other Gannett Company." You read it here first, folks. What about "USA Today Media"? Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126762 Share on other sites More sharing options...
rkolsen 1684 Posted April 11, 2015 Share Posted April 11, 2015 What about "USA Today Media"? I highly doubt the spun off broadcasting division of Gannett would take on the name of their former sister newspaper. I wonder if they pull a Scripps and end up keeping Gannett in their name in some form. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126765 Share on other sites More sharing options...
KevCor 344 Posted April 11, 2015 Share Posted April 11, 2015 Which also brings to mind, do they change the call signs of WUSA and KUSA to deemphasize USA Today at the stations? I'm inclined to think not, but still a thought. Also, the name will probably be as simple as Gannett Digital Media. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126771 Share on other sites More sharing options...
ABC 7 Denver 1717 Posted April 11, 2015 Share Posted April 11, 2015 I wonder what the inclination will be to change the graphic design format away from the USA Today standard. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126772 Share on other sites More sharing options...
Hexagonal10 84 Posted April 11, 2015 Share Posted April 11, 2015 The graphics are almost 3 years old... so they would probably get new ones Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126773 Share on other sites More sharing options...
mre29 1537 Posted April 11, 2015 Share Posted April 11, 2015 Which also brings to mind, do they change the call signs of WUSA and KUSA to deemphasize USA Today at the stations? And give up call letters that are absolutely PERFECT for a station in the nation's capital? Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126775 Share on other sites More sharing options...
Breaking News 829 Posted April 11, 2015 Share Posted April 11, 2015 Which also brings to mind, do they change the call signs of WUSA and KUSA to deemphasize USA Today at the stations? I'm inclined to think not, but still a thought. Also, the name will probably be as simple as Gannett Digital Media. I actually like the Gannett Digital Media and add the Inc, for good measure. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126781 Share on other sites More sharing options...
mardek1995 200 Posted April 11, 2015 Author Share Posted April 11, 2015 I wonder what the inclination will be to change the graphic design format away from the USA Today standard. The graphics are almost 3 years old... so they would probably get new ones I think the graphics will still be around for 2 more years considering that the Lone Star stations have just started getting them, then they'll get new graphics and probably keep and/or update the "This is Home" music cuts that the stations use. Which also brings to mind, do they change the call signs of WUSA and KUSA to deemphasize USA Today at the stations? I'm inclined to think not, but still a thought. Also, the name will probably be as simple as Gannett Digital Media. I doubt KUSA and WUSA will change their call signs, but as for the name of the digital arm, if it will be called something like Gannett Digital Media, Gannett will have essentially pull off a Tribune split where when said company split, they did something similar by having the media arm called Tribune Media and the newspapers go under Tribune Publishing. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126782 Share on other sites More sharing options...
Hexagonal10 84 Posted April 11, 2015 Share Posted April 11, 2015 Well this year the graphics updated a bit. So I guess we'll have to wait longer. They're not perfect, and in HD they look awful where the flaws are, It seems the initial version without the rundown shade was better Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126784 Share on other sites More sharing options...
TexasTVNews 1377 Posted April 11, 2015 Share Posted April 11, 2015 All I can say is that there's no way KUSA (Denver) & WUSA (Washington DC) are going to change call letters. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126789 Share on other sites More sharing options...
TheRolyPoly 2447 Posted April 11, 2015 Share Posted April 11, 2015 All I can say is that there's no way KUSA (Denver) & WUSA (Washington DC) are going to change call letters. KUSA is already way to recognizable with "9 News" in Denver. And WUSA... come on! It's in the Nation's Capital of the USA. If anything, I wish they kept the Gannett name for broadcasting with another name for print and publishing. Link to comment https://localnewstalk.net/topic/14344-gannett-to-spin-off-by-this-summer/#findComment-126795 Share on other sites More sharing options...
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