Samantha 2895 Posted October 1, 2015 Share Posted October 1, 2015 After 33 years, Britain's Channel 4 has ditched the only logo it ever knew—well, sort of. Instead, its nine blocks have been deconstructed for idents. You kind of need to read this. Sheesh, is it a confusing and honestly incoherent identity package. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/ Share on other sites More sharing options...
ToriElectra 292 Posted October 1, 2015 Share Posted October 1, 2015 What the hell are they on? That will not help their brand identity, it'll just make people lost and more likely to tune to another network. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-136460 Share on other sites More sharing options...
TheRolyPoly 2415 Posted October 1, 2015 Share Posted October 1, 2015 I can't find the "Channel 4" in these idents anymore, making me sad to now find out what channel I would be watching, if I was watching Channel 4 because I wouldn't know from the idents! They better change it soon. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-136462 Share on other sites More sharing options...
swillh2k2 203 Posted October 1, 2015 Share Posted October 1, 2015 I get what they're trying to do, but it's too risky. Branding is everything. It seems like they're playing to an existing audience rather than trying to cultivate a new one. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-136464 Share on other sites More sharing options...
skbl17 188 Posted October 2, 2015 Share Posted October 2, 2015 WHERE'S THE 4? Chris Bovill, joint head of 4Creative, Channel 4’s in-house agency, described the decision to break apart the 4 as “incredibly liberating.” He said: “Most TV branding these days is like watching wallpaper. It’s pleasant but gets boring very quickly. However, Channel 4 is much more than just a big shiny number and some nice vibes. "Incredibly liberating" my behind. Liberated from viewers, perhaps. And regarding the "branding = watching wallpaper" comment, sure, branding packages get stale eventually, but you don't take your most-recognized symbol, smash it to pieces, and call that "good". Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-136487 Share on other sites More sharing options...
TSSZNews 1051 Posted October 2, 2015 Share Posted October 2, 2015 They've actually been deconstructing the 4 for a while--in previous IDs it's always managed to piece back together. On the surface and on the video Independent embedded, I can see where it's at a whole new level. You need to dig deeper to something like this and it makes better sense: Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-136491 Share on other sites More sharing options...
TheRolyPoly 2415 Posted October 2, 2015 Share Posted October 2, 2015 33 years of work on branding on Channel 4 now absolutely means nothing. So long, Channel 4's original logo (1982-2015): Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-136500 Share on other sites More sharing options...
Action Newsroom 1281 Posted October 2, 2015 Share Posted October 2, 2015 My reaction upon first looking at this: "WHAT AM I LOOKING AT?!?!" And if I were a viewer of the Channel without knowledge of the new look, which also would've been hidden deep within the announcement, that also would've been my reaction. This is a huge surprise. Especially from my years of checking out TV Ark and TV Live (both .org.uk), which shows one of the most unique and awesome logos for a British TV channel. And from watching its last package, which is one of the most mind-blowingly beautiful of any network in any country in any era of TV EVER, this feels like getting run over by a bus. But on the other hand, it's not horrible (or bad or even mediocre). Channel 4 is the more experimental, diverse, mind-challenging, bold and brilliant British channel. From looking at the shows it airs, it is an amazing channel, and these new idents (along with the last) reflect this. These idents are mind-challenging (yeah, first on the basis that you need to know what channel you're watching...and that the logo is broken and spread across stuff like rusted glass in a dark room at Alcatraz at night), but they are also amazing in what channel these are serving. Watching them can confuse us, but they can also tell us what they serve and prove what it does and what it's for: To make you think and be entertained. And they're also beautiful to look at. Like Hannibal, but without the gore and homoerotic subtext. This new look of Channel 4 could be stupid to look at at first, but is brilliant with each following checkout. Great job to everyone involved. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-136504 Share on other sites More sharing options...
Samantha 2895 Posted October 2, 2015 Author Share Posted October 2, 2015 33 years of work on branding on Channel 4 now absolutely means nothing. So long, Channel 4's original logo (1982-2015): The logo isn't exactly gone — it remains in off-air use like print and social. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-136507 Share on other sites More sharing options...
TheRolyPoly 2415 Posted October 2, 2015 Share Posted October 2, 2015 Btw, Channel 4 was (and still is) home to my favorite game show in the UK... Fifteen to One. I think Channel 4 has been the most successful channel to launch on UK TV since the 80s started. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-136510 Share on other sites More sharing options...
compubit 673 Posted October 7, 2015 Share Posted October 7, 2015 And home to my favourite tea time quiz programme: Countdown (love playing along and getting stumped by some of the British words, but Maths are Maths!) Jim Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-136896 Share on other sites More sharing options...
LTSC1980 112 Posted October 7, 2015 Share Posted October 7, 2015 The logo isn't exactly gone — it remains in off-air use like print and social. Channel 4 News is still using the logo as well. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-136905 Share on other sites More sharing options...
MikePulse 318 Posted November 25, 2017 Share Posted November 25, 2017 Sorry, but it’s time to take this thread out of the mothballs. Over the last few months, Channel 4’s been putting their logo back on the air - echoing their 2005-era idents, they’ve been pushing small glimpses of the logo (during break bumpers and promo endcaps) before it breaks apart. But the BIG news - no pun intended for reasons explained soon - a few weeks ago, those avant-garde idents were put out to pasture for a new series of idents. The centerpiece is a giant anthropomorphic figure formed out of the blocks of the logo who interacts with the people of the U.K., even getting in trouble playing soccer. The music features the return of their classic Fourscore theme, as a nod to their 35th anniversary, and the giant actually “speaks” the four-note mnemonic in the form of a foghorn. (A victory for sonic branding) Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-189701 Share on other sites More sharing options...
Jess 1115 Posted November 25, 2017 Share Posted November 25, 2017 Sorry, but it’s time to take this thread out of the mothballs. Over the last few months, Channel 4’s been putting their logo back on the air - echoing their 2005-era idents, they’ve been pushing small glimpses of the logo (during break bumpers and promo endcaps) before it breaks apart. But the BIG news - no pun intended for reasons explained soon - a few weeks ago, those avant-garde idents were put out to pasture for a new series of idents. The centerpiece is a giant anthropomorphic figure formed out of the blocks of the logo who interacts with the people of the U.K., even getting in trouble playing soccer. The music features the return of their classic Fourscore theme, as a nod to their 35th anniversary, and the giant actually “speaks” the four-note mnemonic in the form of a foghorn. (A victory for sonic branding) God, that's what this rebrand should have been in the first place. While I admire them for taking risks with their branding, there's a reason most branding agencies do not go "let's not show the logo on anything" and "let's make our idents bewildering art shorts". I'd still put the logo in the ident somehow but I really do like the giant thing and I love the fact that they're going back to Fourscore (and brilliantly incorporating it to boot). My favorite Channel 4 idents still have to be the 2004 set, though - there's a REASON they lasted forever. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-189705 Share on other sites More sharing options...
TheRolyPoly 2415 Posted November 25, 2017 Share Posted November 25, 2017 Sorry, but it’s time to take this thread out of the mothballs. Over the last few months, Channel 4’s been putting their logo back on the air - echoing their 2005-era idents, they’ve been pushing small glimpses of the logo (during break bumpers and promo endcaps) before it breaks apart. But the BIG news - no pun intended for reasons explained soon - a few weeks ago, those avant-garde idents were put out to pasture for a new series of idents. The centerpiece is a giant anthropomorphic figure formed out of the blocks of the logo who interacts with the people of the U.K., even getting in trouble playing soccer. The music features the return of their classic Fourscore theme, as a nod to their 35th anniversary, and the giant actually “speaks” the four-note mnemonic in the form of a foghorn. (A victory for sonic branding) Much better rebrand than the last one which I never understood. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-189707 Share on other sites More sharing options...
Action Newsroom 1281 Posted November 25, 2017 Share Posted November 25, 2017 As someone who liked and enjoyed the last rebrand, this newest one from Channel 4 is very good. The iron 4 giant is a great deconstruction of the Channel's logo (and I even concede, is a nice reminder of the dial). And the return of C4 iconic leitmotif Fourscore as integrated in the BGM and the figure's speaking is superbly top-notch. It's a charming, sweet and fun breath of fresh air of a package. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-189709 Share on other sites More sharing options...
ToriElectra 292 Posted November 25, 2017 Share Posted November 25, 2017 I find these idents cute but weird. Then again, C4's always been kinda weird, so.... Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-189714 Share on other sites More sharing options...
onthesea 292 Posted November 25, 2017 Share Posted November 25, 2017 Those Brits really went nuts! The IDs are really interesting. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-189716 Share on other sites More sharing options...
TSSZNews 1051 Posted November 25, 2017 Share Posted November 25, 2017 They're so good, and this route allows for both flexibility like the 2004 and a touch of humanity. The soccer ID may be in my top 5 all-time. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-189725 Share on other sites More sharing options...
Webovision 202 Posted November 26, 2017 Share Posted November 26, 2017 Sorry, but it’s time to take this thread out of the mothballs. Over the last few months, Channel 4’s been putting their logo back on the air - echoing their 2005-era idents, they’ve been pushing small glimpses of the logo (during break bumpers and promo endcaps) before it breaks apart. But the BIG news - no pun intended for reasons explained soon - a few weeks ago, those avant-garde idents were put out to pasture for a new series of idents. The centerpiece is a giant anthropomorphic figure formed out of the blocks of the logo who interacts with the people of the U.K., even getting in trouble playing soccer. The music features the return of their classic Fourscore theme, as a nod to their 35th anniversary, and the giant actually “speaks” the four-note mnemonic in the form of a foghorn. (A victory for sonic branding) is channel 4 man the horribly disfigured cousin of the Burning Man "Man"?? 'cuz that was the first thing that ran through my mind... Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-189763 Share on other sites More sharing options...
mre29 1519 Posted November 26, 2017 Share Posted November 26, 2017 My favorite Channel 4 idents still have to be the 2004 set, though - there's a REASON they lasted forever. Those are good, though it's pretty obvious that many of them are set outside of the UK. That era also included one of my favorite TV ident running jokes: Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-189771 Share on other sites More sharing options...
Jess 1115 Posted November 26, 2017 Share Posted November 26, 2017 Those are good, though it's pretty obvious that many of them are set outside of the UK. That era also included one of my favorite TV ident running jokes: Wow. It gets more and more ludicrous (and therefore more and more hilarious) towards the end. I died laughing at one of them in particular - I don't want to spoil though... Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-189777 Share on other sites More sharing options...
Action Newsroom 1281 Posted November 26, 2017 Share Posted November 26, 2017 That era also included one of my favorite TV ident running jokes: lol Do they even know what the letter S even is?? let alone how to pronounce it? Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-189781 Share on other sites More sharing options...
Guest Posted November 28, 2017 Share Posted November 28, 2017 The weird "find the logo" idents are not a novel concept. Look at Adult Swim. I look at the new idents and see a lot of similarities. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-189943 Share on other sites More sharing options...
Eat News 4745 Posted November 28, 2017 Share Posted November 28, 2017 The weird "find the logo" idents are not a novel concept. Look at Adult Swim. I look at the new idents and see a lot of similarities. Grandpa use to play "Find the Logo" with us Grandkids... I never won. But then they put Grandpa in a 'special place" at Leisure World. Link to comment https://localnewstalk.net/topic/14697-big-rebrand-for-channel-4/#findComment-189969 Share on other sites More sharing options...
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