bmasters1 378 Posted October 18, 2015 Share Posted October 18, 2015 What is meant by the branding of a station or newscast as being a certain market's "News Leader"? For example, the newscasts of WWL in New Orleans were for the longest time not only billed as Channel 4's Eyewitness News, but also as "Louisiana's News Leader." Link to comment Share on other sites More sharing options...
WXmanTim 88 Posted October 18, 2015 Share Posted October 18, 2015 Usually based on ratings data and consultant speak. Link to comment Share on other sites More sharing options...
Breaking News 805 Posted October 18, 2015 Share Posted October 18, 2015 It would have to be ratings wise some stations are looking at HH, others use demos, and then you have to think about the 1st station in the market to sign-on. Example: KSTP 5/ St. Paul-Minneapolis goes by Minnesota's News Leader. Now they were the first station in the state/market to sign on, along with Hubbard owning properties in the state. Ratings wise it been since the early-mid 80s the station was tops in the ratings. So for a station that in third place in some time slots and #2 in some it all depends what Minnesota's News Leader means to that station. Link to comment Share on other sites More sharing options...
bmasters1 378 Posted October 18, 2015 Author Share Posted October 18, 2015 It would have to be ratings wise some stations are looking at HH, others use demos, and then you have to think about the 1st station in the market to sign-on. Example: KSTP 5/ St. Paul-Minneapolis goes by Minnesota's News Leader. Now they were the first station in the state/market to sign on, along with Hubbard owning properties in the state. Ratings wise it been since the early-mid 80s the station was tops in the ratings. So for a station that in third place in some time slots and #2 in some it all depends what Minnesota's News Leader means to that station. That's the best answer right there! I have also heard KTRK in Houston being branded as "Houston's News Leader," and WABC in NYC being simply called "The News Leader," among others. Link to comment Share on other sites More sharing options...
C Block 1489 Posted October 18, 2015 Share Posted October 18, 2015 Yeah, never underestimate the consultant fetish that's found in a lot of places. That's mostly where those dumb taglines come from. Link to comment Share on other sites More sharing options...
oklahomanewsman 210 Posted October 18, 2015 Share Posted October 18, 2015 KFOR Calls themselves "The News Leader" "The Weather Leader" etc. I think it just sounds dumb but it's just my opinion. I like the "Where The News Comes First" slogan the best. Link to comment Share on other sites More sharing options...
Weeters 1812 Posted October 19, 2015 Share Posted October 19, 2015 It means just about as much as whatever the current slogan of Pepsi means. It's a tagline that managers and consultants come up with to "sell" the station. Link to comment Share on other sites More sharing options...
channel2 874 Posted October 19, 2015 Share Posted October 19, 2015 KFOR Calls themselves "The News Leader" "The Weather Leader" etc. I think it just sounds dumb but it's just my opinion. I like the "Where The News Comes First" slogan the best. KUSA calls themselves "Colorado's News Leader", and once used "Where News Comes First" along with it. Whether or not that was to get around the trademark, I don't know ("Where The News Comes First" originated at KCRA in Sacramento, and is a trademark owned by Hearst Television). Link to comment Share on other sites More sharing options...
Guest NewsHound Posted October 19, 2015 Share Posted October 19, 2015 WAGT in Augusta, GA was once billed as "Georgia-Carolina's News Leader" but they've always been a distant 3rd place. Take it for what it's worth, which isn't much. Link to comment Share on other sites More sharing options...
TexasTVNews 1367 Posted October 19, 2015 Share Posted October 19, 2015 KDFW FOX 4 is currently using "The News Leader" branding after they dropped The News Station branding. Link to comment Share on other sites More sharing options...
TennTV1983 756 Posted October 19, 2015 Share Posted October 19, 2015 WTVF in Nashville uses "Your News and Information Leader" as their slogan, which has been in continuous use since the late 1990s. Link to comment Share on other sites More sharing options...
TheRolyPoly 1847 Posted October 19, 2015 Share Posted October 19, 2015 WTVJ used to use South Florida's News Leader until their news department started to collapse and ratings were falling. WSVN has been #1 since WTVJ's fall. Link to comment Share on other sites More sharing options...
rkolsen 1679 Posted October 19, 2015 Share Posted October 19, 2015 WBAL uses it in promos which is apt because during the past few sweeps they've won almost every time slot in viewers and demos. WJZ likes to use Marylands News Station, which I think implies they're the news leader. It would have to be ratings wise some stations are looking at HH, others use demos, and then you have to think about the 1st station in the market to sign-on. If we're talking about that WMAR plays essentially a sign on promo every morning before America This Morning saying they're Maryland's pioneer news stations. Link to comment Share on other sites More sharing options...
plnewsfan 9 Posted October 19, 2015 Share Posted October 19, 2015 WRC likes to use Washington's News Leader slogan in the nation's capital. Link to comment Share on other sites More sharing options...
TheRolyPoly 1847 Posted October 19, 2015 Share Posted October 19, 2015 WJZ likes to use Marylands News Station, which I think implies they're the news leader. Also similar to WSVN, which uses The News Station, which can also imply to WSVN being the news leader in South Florida and they have been for quite a while now. Link to comment Share on other sites More sharing options...
Rusty Muck 4225 Posted October 19, 2015 Share Posted October 19, 2015 Also similar to WSVN, which uses The News Station, which can also imply to WSVN being the news leader in South Florida and they have been for quite a while now. WSVN has called themselves The News Station since 1993 or so (WHDH also has used that slogan for quite awhile). From early 1988 until then, it used the slogan South Florida's News Station. And WTVJ used the Where The News Comes First tagline from 1995 through 1998, when the station moved from channel 4 to channel 6. Link to comment Share on other sites More sharing options...
Surplus Engineer 38 Posted October 19, 2015 Share Posted October 19, 2015 It's branding. It means whatever they want it to mean. From a consumer standpoint, it means nothing at all. Link to comment Share on other sites More sharing options...
Eat News 4738 Posted October 19, 2015 Share Posted October 19, 2015 When I'm news director my station branding will be... "Channel 73 News..... F#&K Ya!" Link to comment Share on other sites More sharing options...
A3N 996 Posted October 19, 2015 Share Posted October 19, 2015 When I'm news director my station branding will be... "Channel 73 News..... F#&K Ya!" Wrong channel, LOL... In San Diego we've had/have: San Diego's Local News Leader (yet, ratings wise not even close) San Diego's Breaking News Leader (What ever the hell that means, it's not like the other stations don't cover breaking news) San Diego's More Local News Station ( I guess you could say they would constitute that as being the leader of local news) San Diego's #1 Source for news. I'm missing quite a bit, but you can tell that the consultants here are lazy. Link to comment Share on other sites More sharing options...
Rusty Muck 4225 Posted October 19, 2015 Share Posted October 19, 2015 WJW's "Cleveland's Own" branding has withstood the station's sale from Storer to KKR/Gillette, an affiliation switch to Fox, Fox actually owning the station, and the first generation O&O standardization in 2007 (where they never even implemented "The Most Powerful Name in Local News" slogan by any stretch). Link to comment Share on other sites More sharing options...
eyewitness_news 5 Posted October 19, 2015 Share Posted October 19, 2015 In the 1990s WFSB used the "Connecticut's News Station" slogan. Link to comment Share on other sites More sharing options...
oklahomanewsman 210 Posted October 20, 2015 Share Posted October 20, 2015 KUSA calls themselves "Colorado's News Leader", and once used "Where News Comes First" along with it. Whether or not that was to get around the trademark, I don't know ("Where The News Comes First" originated at KCRA in Sacramento, and is a trademark owned by Hearst Television). In that voiceover in the mid to late 2000s before they got the mandated stuff from Gannett/TEGNA it said "From Colorado's News Leader. This is the Number 1 rated 9 News at 10." Link to comment Share on other sites More sharing options...
Weeters 1812 Posted October 20, 2015 Share Posted October 20, 2015 Alright. This is becoming a list thread and the question has really been answered by a few people already. Closing it. Link to comment Share on other sites More sharing options...
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