William1111 41 Posted October 27, 2015 Posted October 27, 2015 BREAKING: WFXT's debuting their new graphics package tonight, they've already released their (absolutely shit) logo on social media.... If you don't know the details, they were acquired by Cox last year after a swap with KTVU (they also got WHBQ, which recently debuted new graphics as well, and it actually looked pretty decent, because their CSD is from WSOC) Prepare your barf bags Get ready......... Yep, you saw that correctly. That's not someone's bad mock logo. I'd expect that crap from Sinclair, but not Cox. <sarcastic tone> Totally looks like a top-10 DMA logo</sarcastic> (sorry for the awful grammar btw, i'm writing this on my phone)
Hexagonal10 84 Posted October 27, 2015 Posted October 27, 2015 BREAKING: WFXT's debuting their new graphics package tonight, they've already released their (absolutely shit) logo on social media.... If you don't know the details, they were acquired by Cox last year after a swap with KTVU (they also got WHBQ, which recently debuted new graphics as well, and it actually looked pretty decent, because their CSD is from WSOC) Prepare your barf bags Get ready......... Yep, you saw that correctly. That's not someone's bad mock logo. I'd expect that crap from Sinclair, but not Cox. <sarcastic tone> Totally looks like a top-10 DMA logo</sarcastic> (sorry for the awful grammar btw, i'm writing this on my phone) I'm headed to the bar, see you in about a few years when they get rid of this.
swillh2k2 205 Posted October 27, 2015 Posted October 27, 2015 Terrible logo. Was that done in Photoshop? That aside, won't be surprised if they switch from the FOX OSI package to the new WSB package Guardian as well.
Big Country News 435 Posted October 27, 2015 Posted October 27, 2015 It also looks as if "MyFOX" is sticking around in Boston...
Guest Posted October 27, 2015 Posted October 27, 2015 Looks like WFTV's graphics from Hothaus modified. Impact for music. Meh overall.
Samantha 2898 Posted October 27, 2015 Posted October 27, 2015 That looks like a fictional logo one of those "Now 8 News" sites would use.
swillh2k2 205 Posted October 27, 2015 Posted October 27, 2015 "Complete New England News Coverage" as a slogan. Guess this was a straight-up swap.
C Block 1566 Posted October 27, 2015 Posted October 27, 2015 They/he imported KTVU's longtime tagline more or less — "Complete New England News Coverage." Not that anyone at KTVU would want to be connected to the mess that now runs WFXT.
TennTV1983 806 Posted October 27, 2015 Posted October 27, 2015 Graphics and slogan aside, the new logo ruins the look altogether. It's cheap-looking and something you would see in much smaller markets than Boston.
Guest Posted October 27, 2015 Posted October 27, 2015 Well, considering most of the staff is former KTVU, a lot of this makes sense. Typical CMG branding. Also taken from KTVU: StormTracker, Live Drive Time Traffic The logo isn't great... looks like that weird mess they created in Jacksonville.
atlnews2 592 Posted October 27, 2015 Posted October 27, 2015 The graphics are fine. I was surprised by the choice of impact for the theme. The worst thing is the logo. I don't know who Cox is hiring for logo design these days but this and the monstrosity in Jacksonville are just plain awful. I expect better from a company like Cox
TheRolyPoly 2573 Posted October 27, 2015 Posted October 27, 2015 So what did we learn today? WFXT's new logo = I wanna throw up. Complete New England News Coverage = KTVU Graphics = WFTV Impact by 615 Music = nobody from Cox's stations StormTracker Weather = KTVU LIVE Drive Time Traffic = KTVU All WFXT did was steal graphics, slogans and other uses from other stations and just mash it up onto WFXT. I have a feeling that WHBQ's new look and everything will be a lot better than today's WFXT's messed-up garbage (sorry for the criticism on the new look after just an hour, but its just plain awful). However, with WFTV and WFXT now with the same style of graphics, I'm just thinking will that be the new Cox-mandated graphics? Probably not because KIRO debuted new ones this month and WSB is just... plain awesome WSB.
atlnews2 592 Posted October 27, 2015 Posted October 27, 2015 It also looks as if "MyFOX" is sticking around in Boston... It will probably go away once they get the Cox website.
WestleyWolf 122 Posted October 27, 2015 Posted October 27, 2015 So what did we learn today? WFXT's new logo = I wanna throw up. Complete New England News Coverage = KTVU Graphics = WFTV Impact by 615 Music = nobody from Cox's stations StormTracker Weather = KTVU LIVE Drive Time Traffic = KTVU All WFXT did was steal graphics, slogans and other uses from other stations and just mash it up onto WFXT. I have a feeling that WHBQ's new look and everything will be a lot better than today's WFXT's messed-up garbage (sorry for the criticism on the new look after just an hour, but its just plain awful). However, with WFTV and WFXT now with the same style of graphics, I'm just thinking will that be the new Cox-mandated graphics? Probably not because KIRO debuted new ones this month and WSB is just... plain awesome WSB. thats like WFLX bad. but hey at least they have that studio the size of CNN.
skbl17 188 Posted October 27, 2015 Posted October 27, 2015 That logo...my god, that logo...I've seen high school newscast logos that look better than that.
TheRolyPoly 2573 Posted October 27, 2015 Posted October 27, 2015 thats like WFLX bad. but hey at least they have that studio the size of CNN. And I think WFLX is still using the Raycom graphics that preceded this! Yes, the same graphics that WDAM is using at the moment.
LTSC1980 114 Posted October 27, 2015 Posted October 27, 2015 It really sucks. Now I don't expect if WHBQ gets new look......
Action Newsroom 1299 Posted October 27, 2015 Posted October 27, 2015 That doesn't even have the actual Fox logo there. It would've looked much better with it. Even lower market stations have better (or at least equally fine) logos than this. At least the network's official logo is in some of them. This logo is pretty bad. Cox knows better than this.
WestleyWolf 122 Posted October 27, 2015 Posted October 27, 2015 That doesn't even have the actual Fox logo there. It would've looked much better with it. Even lower market stations have better (or at least equally fine) logos than this. At least the network's official logo is in some of them. This logo is pretty bad. Cox knows better than this. is it too hard to go back to this? imagine what could happen when watching gotham or EMPIRE!
NEOMatrix 1307 Posted October 27, 2015 Posted October 27, 2015 Really, Cox? The least you could've done with that logo is put the real Fox logo in. The logo overall though looks like something out of Springfield, MA or Manchester, NH than Boston. Hell, the WJAX logo is better than this crap.
TennTV1983 806 Posted October 28, 2015 Posted October 28, 2015 It really sucks. Now I don't expect if WHBQ gets new look...... WHBQ actually switched to a hybrid WSOC/Fox O&O look a few weeks back, but kept their current logo intact. http://forums.tvnewstalk.net/index.php?threads/whbq-new-graphics.14997/
cbs2newengland 72 Posted October 28, 2015 Posted October 28, 2015 Really, Cox? The least you could've done with that logo is put the real Fox logo in. The logo overall though looks like something out of Springfield, MA or Manchester, NH than Boston. Hell, the WJAX logo is better than this crap. Thanks for insulting the market. There are pretty talented people in this market, and my gawd comparing WFXT to Manchester, you're out of your mind! I've done some high quality programming on public access channels that would make commercial programming jealous! In anyway, I want to barf too on these hideous graphics. I can make much better graphics for free! What in the h-ll is Cox thinking? Why can't they just give the station to NBC make it an O&O and then have Uncle Ed run WHDH as a Fox affiliate? (since there was those rumors again last month...) But CMG has continued to not listen to its viewers and walk in line of what CMG demands. It's not a surprise that Cox hates Fox and they'll make every excuse to debrand, but I would be very surprised the affiliation agreement didn't have terms to not de-Fox Fox 25. Cox could care less about the real audience outside the Mass 128 beltway! And if people really think WFXT will be #1 by the end of next month again, people would be naive, just as the management is arrogant they think they have a true KTVU clone on the East Coast. Many comments pages on the Boston media sites plus social media have upset viewers stating they won't ever watch WFXT ever again. (again fair disclosure, I don't work in the business or in the local media market.)
ToriElectra 292 Posted October 28, 2015 Posted October 28, 2015 OW! That logo is so horrible, looking at it just gave me a hernia!
NEOMatrix 1307 Posted October 28, 2015 Posted October 28, 2015 Well here's the new graphics in action:
TennTV1983 806 Posted October 28, 2015 Posted October 28, 2015 Something tells me that someone in the graphics department decided to use WHO-TV's current logo as their inspiration for this hot mess.
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