Big Country News 435 Posted July 26, 2016 Posted July 26, 2016 Likely following in the footsteps of WNCN, KEYE may soon follow the 'Network - City/Market' brand with a very similar logo. KEYE also appears to be rebranding its morning show in line with CBS This Morning. Sadly the graphics and set are the same, but maybe this move will get KEYE CBS Austin out of the ratings gutter.
Samantha 2906 Posted July 26, 2016 Posted July 26, 2016 Kind of clunky, especially the morning open where DIN and Avenir are clashing.
NEOMatrix 1308 Posted July 26, 2016 Posted July 26, 2016 Why rebrand as CBS Austin? Everyone in the Hill Country except KTBC brands by its call letters. Plus, Sinclair should've used a font that matches with the DIN font in the graphics.
T.L. Hughes 907 Posted July 26, 2016 Posted July 26, 2016 Why rebrand as CBS Austin? Everyone in the Hill Country except KTBC brands by its call letters. Plus, Sinclair should've used a font that matches with the DIN font in the graphics. Very few Sinclair stations use DIN within their logos and none as the base font. Even though most Sinclair stations incorporate network branding in their individual brands, I'm not sure it makes much sense here. Granite Broadcasting chose the call letters when it affiliated the station with CBS in 1995 for pretty much the same purpose, since it refers to the network's iconic eye logo (hence why the station has always phoneticized it as "K-EYE"). If they wanted to call the station "CBS Austin," they should incorporate the KEYE calls within it, visually and verbally.
mardek1995 200 Posted July 26, 2016 Posted July 26, 2016 Why rebrand as CBS Austin? Everyone in the Hill Country except KTBC brands by its call letters. Plus, Sinclair should've used a font that matches with the DIN font in the graphics.What next, NBC Austin or even ABC Austin (much like how KXTV rebranded to ABC 10)?
TennTV1983 811 Posted July 26, 2016 Posted July 26, 2016 What next, NBC Austin or even ABC Austin (much like how KXTV rebranded to ABC 10)? KXAN almost did that once (prior to their current branding). Remember KXAN Austin News?
tyrannical bastard 4084 Posted July 26, 2016 Posted July 26, 2016 At least it's not CBS Texas But it is a ripoff of WNCN...in a way.
NEOMatrix 1308 Posted July 26, 2016 Posted July 26, 2016 What's next? A rebrand of KUTV as "CBS Utah"? That would make better sense.
tyrannical bastard 4084 Posted July 26, 2016 Posted July 26, 2016 What's next? A rebrand of KUTV as "CBS Utah"? That would make better sense. In this case, it actually makes sense in a statewide sense. But unlike KEYE, KUTV is a leading market station having leapfrogged longtime market leader KSL. KUTV has a name and is one of the few Sinclair stations that is winning the ratings. As for KEYE, all they have is their affiliation....and it's just another bottom-feeder run by "that" company circling the drain as corporate tries desperately to make something of them.
mardek1995 200 Posted July 26, 2016 Posted July 26, 2016 In this case, it actually makes sense in a statewide sense. But unlike KEYE, KUTV is a leading market station having leapfrogged longtime market leader KSL. KUTV has a name and is one of the few Sinclair stations that is winning the ratings. As for KEYE, all they have is their affiliation....and it's just another bottom-feeder run by "that" company circling the drain as corporate tries desperately to make something of them. There's a reason why KUTV is a leading market station. Utah is a conservative state, which fits rather nicely with Sinclair's right-wing bias. What's next? A rebrand of KUTV as "CBS Utah"? That would make better sense.Even KTVX is branded as "ABC 4 Utah", so I agree with you on that (though as tyrannical bastard says, KUTV is one of the few market leaders Sinclair has). And by that account, WCCO should also rebrand as CBS 4 Minnesota (not CBS Minnesota for obvious reasons), and both KNXV and KGUN should rebrand as "ABC Arizona".
djlynch 57 Posted July 27, 2016 Posted July 27, 2016 Going to be interesting to see if this actually happens or if it's just something under consideration. One potential hurdle is that it looks like CBS radio owns cbsaustin.com. They did an opening tonight post-convention that resembled the new CBS Evening News open, complete with globe graphic and "KEYE News" in the same font, which is also a departure from their normal since they tend to brand everything as KEYE-TV.
TexasTVNews 1379 Posted July 27, 2016 Posted July 27, 2016 TV 42 has been through news naming changes in their 21 years as a CBS station. KEYEwitness News (1995-2000) KEYE News (2000-2005) CBS 42 KEYE News (2005-2006) CBS 42 News (2006-2011) KEYE-TV News (2011-2016) CBS Austin News (2016-Present)
cbs4dallas 17 Posted July 27, 2016 Posted July 27, 2016 Likely following in the footsteps of WNCN, KEYE may soon follow the 'Network - City/Market' brand with a very similar logo. KEYE also appears to be rebranding its morning show in line with CBS This Morning. Sadly the graphics and set are the same, but maybe this move will get KEYE CBS Austin out of the ratings gutter. This is good. Now if we can get WOAI to rebrand as NBC 4. Most Sinclair stations are branding themselves as "Network name/channel number or region"
Sendir 195 Posted July 27, 2016 Posted July 27, 2016 The KEYE call letters has a lot of good brand awareness in the research. I am sure Sinclair or whoever is now managing the station didn't even think about research but whatever. There goes awareness for some of the best call letters in the US
Rusty Muck 4426 Posted July 27, 2016 Posted July 27, 2016 It's tricky because only KTBC had a prime VHF position on the Austin dial during the analog era. (The Johnson family owned KTBC when LBJ was a high-profile US Senator so that had a lot to do with said distinction.) I think it was a mistake for KEYE to totally drop the CBS42 branding after CBS spun off the station (although the station was imaged as a semi-clone of KTVT). It should always have been CBS42 KEYE.
MichiganNewsGraphicsJunkie 981 Posted July 27, 2016 Posted July 27, 2016 I found this one on YouTube. Sinclair must be easing off restrictions on customizing opens/graphics??
Sendir 195 Posted July 27, 2016 Posted July 27, 2016 I think it was a mistake for KEYE to totally drop the CBS42 branding after CBS spun off the station (although the station was imaged as a semi-clone of KTVT). It should always have been CBS42 KEYE. That is what I helped on when it was Viacom to CBS 42 KEYE
Greggo 362 Posted July 27, 2016 Posted July 27, 2016 I found this one on YouTube. That looks awesome! It really plays up the KEYE call letters. Seems to be an odd choice if they are, in fact, about to change to CBS Austin News and drop the KEYE branding.
jero23 105 Posted July 29, 2016 Posted July 29, 2016 I still feel like CBS should've never sold KEYE at all considering its such a rapidly growing market
mardek1995 200 Posted July 29, 2016 Posted July 29, 2016 I still feel like CBS should've never sold KEYE at all considering its such a rapidly growing marketSo do I, and did they really have to sell off KEYE? At least Fox still has Fox 7.
MichiganNewsGraphicsJunkie 981 Posted July 29, 2016 Posted July 29, 2016 I didn't realize that it was once an O&O...
T.L. Hughes 907 Posted July 29, 2016 Posted July 29, 2016 I didn't realize that it was once an O&O... Yeah, CBS bought it from Granite Broadcasting in 1999, and then sold it to Four Points Media Group in 2007.
WFTV Channel 9 80 Posted July 29, 2016 Posted July 29, 2016 I've honestly never been a fan of those network/city brands If anything I would love K-EYE/K-EYEwitness News to be back but knowing Sinclair, that'll never happen.
Rusty Muck 4426 Posted July 30, 2016 Posted July 30, 2016 So do I, and did they really have to sell off KEYE? At least Fox still has Fox 7. Austin is actually a very strong secondary Cowboys market. Plus Fox had owned KTBC longer and was on the VHF band... KEYE was one of two CBS UHF O&Os in their portfolio**, the other one being "No News is Good News" WWJ-TV. If I'm not mistaken, Fox has considered selling off or trading away KTBC but they are still in the fold. **Emphasis on CBS O&Os, not CW O&Os, the majority of which were/are on the UHF dial.
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