End of an Era: FOX News Channel Dropping Its Spinning Logo Cube

[Big Country News 435]

 

NewscastStudio Reports: http://www.newscaststudio.com/2017/09/11/fox-news-new-graphics/

 

The network plans to have a more streamlined and clean look.

[Eat News 4745]

 

NewscastStudio Reports: http://www.newscaststudio.com/2017/09/11/fox-news-new-graphics/

 

The network plans to have a more streamlined and clean look.

 

I hope they auction or sell the remaining spinning cubes. It would be cool to have one spinning around my house...or watching the dog play with it.

[TheRolyPoly 2653]

I thought FOX News didn't spin its cube when it launched in 1996.

[Samantha 2906]

It's a step up, but a typeface other than Futura would really complete the upgrade. I'd say "why not look to Sky News", but I think if FNC ever rolled out something that actually looked good, their viewers would revolt.

[Georgie56 3342]

I thought FOX News didn't spin its cube when it launched in 1996.

They didn't. There's some '90s FNC videos on YouTube showing a static bug.

[Eat News 4745]

I thought FOX News didn't spin its cube when it launched in 1996.

 

Because it was in a No Spin Zone....sheesh!

[WestleyWolf 123]

I bet they will use the Green Holiday Variant of that new bug.

[jrh1985 57]

Because it was in a No Spin Zone....sheesh!

Wasn't O Reilly in a No Spin Zone every night during the Factor Before he left?

[ColDayNews 438]

Fox News began to spin the cube in summer of 2001, actually.

[jrh1985 57]

Any chance of a quiet Fox Business refresh coming with this of is that down the line?

[Georgie56 3342]

Have to say, watching this package live for the first time, it looks really good, reminds me of CNN's 2011-2014 look in some parts.

 

FNC finally has a graphics package that doesn't look ugly.

[mightynine 290]

It's pretty tidy. For consistency's sake, I think they should just use the top bar for everything, but I guess it makes the name strap stand out when it animates on screen.

[rkolsen 1697]

Maybe it's me but it looks like they just squared off the main chyron, pushed everything together and centered it?

[ColDayNews 438]

The squared off chyrons remind me of the package they used from 2011-2014.

[alex979 119]

Finally, they have something clean, consistent, and current. I love it.

[Eat News 4745]

Finally, they have something clean, consistent, and current. I love it.

 

Very patriotic and unifying. A nice combination of Red White and Blue.

[Rusty Muck 4426]

The earliest incarnation of the logo was flat and a black-red-white color scheme. It didn't start spinning until at least around 9/11.

[anchorman 96]

It's definitely better, although that's not saying much. I feel like the time ticker/"LIVE" bug below the logo is squished and looks awkward.

 

I would have gone with a completely new logo altogether, but that's just me.

[Chicago's Very Own 104]

Fun fact: according to Joe Muto's book "An Atheist in the Foxhole," the Fox News logo would spin because the static logo from the late 90s and very early 2000s was burning into people's screens because of how much they watched it (back when tube TVs and early flat screens had those issues).

[Rusty Muck 4426]

Let's look at it again:

 

 

Remember that Fox's CSD was among the people ousted with Bill Shine back in April. I cannot help but think that played a part in the rather decent execution here.

 

Now, eliminate the rampant - and unnecessary - usage of L3s and the show logos, and the rather insipid "BREAKING TONIGHT" loop... and that will be a major improvement.

[Samantha 2906]

Since you mentioned it, that CSD died in August from injuries he sustained in a car accident.

[Eat News 4745]

Fun fact: according to Joe Muto's book "An Atheist in the Foxhole," the Fox News logo would spin because the static logo from the late 90s and very early 2000s was burning into people's screens because of how much they watched it (back when tube TVs and early flat screens had those issues).

 

Everyone at CNN and MTV knew that going back to the 80's when the tube projection screens would burn in. To this day there are still old 4:3 tube monitors with the old CNN bug burned it in use in Atlanta.

 

The old CNN engineers always had a few tainted tubes stashed at home for "friends" and co-workers.

[Rusty Muck 4426]

Since you mentioned it, that CSD died in August from injuries he sustained in a car accident.

Holy crap! I did not know that. -_-

[Chicago's Very Own 104]

Everyone at CNN and MTV knew that going back to the 80's when the tube projection screens would burn in. To this day there are still old 4:3 tube monitors with the old CNN bug burned it in use in Atlanta.

 

The old CNN engineers always had a few tainted tubes stashed at home for "friends" and co-workers.

Lol, in that case, at least Fox News was courteous enough to try to avoid that. Though surely their logo burning into people's screens would be the ultimate form of advertising. Every time you change the channel, you'd never forget Fox News!

[Geoffrey 876]

I like the way they seriously modernized and cleaned up the Fox News look while also keeping it very familiar.

 

Everything is still positioned pretty much where it was before the change. The "channel" in the logo still says "LIVE" and the time. The show title is still below the rest of the lower-third. But it all just looks cleaner. I feel like they wanted to go more like Sky News and borrowed some elements from CBS This Morning, especially near the ticker.

 

If it were up to me, I'd move the clock below the bug as part of the ticker and let the "channel" and "LIVE" section remain part of the bug. (I don't like how the "live" isn't always on the screen when it's live.)

 

Fox News always seemed to have a very amateur and cartoonish look. It's not a surprise that a longtime Fox Business artist finally matured the Fox News look.