ref1997 59 Posted July 5, 2021 Share Posted July 5, 2021 (edited) While all other Look S stations align their logos and wordings in the intros to the left, KNTV decided to go rogue and make the logos and title wordings go all over the place... Oh and don't get me started on the messed up Peacock colors... On the music side, they retained most of their LA Groove cuts from Look N (such as the "coming up" vamps, the closing theme). The only exception I observed is the intro. Edited July 5, 2021 by ref1997 4 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261904 Share on other sites More sharing options...
SFTV 526 Posted July 5, 2021 Share Posted July 5, 2021 (edited) Yeah, looks like they killed off “We Investigate” for this new slogan “Moving You Forward,” in preparation for its new 7pm newscast and I guess they wanted to add it to the intros now by revising it in Look N and now debuting on Look S’ intros. Im guessing they want to compete with KGO’s “Moving Forward and Building a Better Bay Area.” Edited July 5, 2021 by SFTV Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261905 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted July 5, 2021 Share Posted July 5, 2021 (edited) 1 hour ago, ref1997 said: While all other Look S stations align their logos and wordings in the intros to the left, KNTV decided to go rogue and make the logos and title wordings go all over the place... Oh and don't get me started on the messed up Peacock colors... Looks like they screwed up the keying of the logo. Alpha channels are your friend, people. Edited July 5, 2021 by WCAUTVNBC10 1 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261907 Share on other sites More sharing options...
MidwestTV 1232 Posted July 5, 2021 Share Posted July 5, 2021 Something I think they could have done to personalize each open is replace the faint "NEWS" text in that horizontal wipe after the peacock with the call letters of each station. Just gives it a subtle little personality I think. 1 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261910 Share on other sites More sharing options...
24994J 5575 Posted July 6, 2021 Share Posted July 6, 2021 While the normal KNTV opens look pretty rough, this special open, unbranded for random, primetime sports usage, is very clean. The white end screen is a nice alternative, and the station logo looks better, not being forced to stay between the vertical lines of the primary opens. 3 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261924 Share on other sites More sharing options...
NBC 5 Chicago 191 Posted July 6, 2021 Author Share Posted July 6, 2021 7 hours ago, 24994J said: While the normal KNTV opens look pretty rough, this special open, unbranded for random, primetime sports usage, is very clean. The white end screen is a nice alternative, and the station logo looks better, not being forced to stay between the vertical lines of the primary opens. One other thing I noticed is at 3:26 there is a gray background slate to display their app. WMAQ used it during a reporters piece to show a cell phone picture over the weekend. I didn't know if it was part of the package but after seeing it here too it looks like there is a gray variant other than blue for background slates. It doesn't animate though. Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261926 Share on other sites More sharing options...
MidwestTV 1232 Posted July 6, 2021 Share Posted July 6, 2021 13 hours ago, 24994J said: While the normal KNTV opens look pretty rough, this special open, unbranded for random, primetime sports usage, is very clean. The white end screen is a nice alternative, and the station logo looks better, not being forced to stay between the vertical lines of the primary opens. I really like the cut of music they used for the open. Majestic and simple. Also very surprised at how long the close was. Guessing they were wanting to kill some time before rejoining programming? It's a treat to see such long closes these days. Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261940 Share on other sites More sharing options...
sg9018 10 Posted July 6, 2021 Share Posted July 6, 2021 WNBC has started using the new look today at 4pm. 1 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261941 Share on other sites More sharing options...
ref1997 59 Posted July 6, 2021 Share Posted July 6, 2021 (edited) No new music, intro is a bit shorter with only one "wipe", they're still using the four-note sting. Oh and they still have the "NBC 4 New York News at 4" wordings in their titles... even though they brand themselves as "News 4 New York"... thought they'd try to change their title wordings abit but oh well... A quick snippet of the first 5 minutes if you're interested, I don't plan to upload to YouTube, somebody probably will anyways... The stings and wipes look great but sounded weird with the old cuts... Especially the intro. https://streamable.com/9zv5vz Edited July 6, 2021 by ref1997 2 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261942 Share on other sites More sharing options...
DMA 135 Posted July 6, 2021 Share Posted July 6, 2021 It looks like they're still using the Look F geographic map wipes (e.g. "Manhattan", "New Jersey"), but the package is so iterative that I suppose they still match. Overall looks great, lovely animations and typography. Glad to be rid of the grey bar on the bottom of Look F! 4 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261943 Share on other sites More sharing options...
Roadrunner 216 Posted July 6, 2021 Share Posted July 6, 2021 25 minutes ago, ref1997 said: four-note sting Thanks for getting this. To all the fans of the 4-note sting, sorry, but of all of the "opens" among the O&Os, I was hoping the ones using the 4-note sting would change it; alas, this one seems to be here to stay. Seems like they've also introduced something new here as well for any web users: Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261944 Share on other sites More sharing options...
NBC 5 Chicago 191 Posted July 6, 2021 Author Share Posted July 6, 2021 WNBC's open is awful. I'm surprised they're still sticking with LA Groove. At least use the actual open to match the graphics. The 4 note sting just does not go well at all. Really surprised they did that. 1 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261946 Share on other sites More sharing options...
Roadrunner 216 Posted July 6, 2021 Share Posted July 6, 2021 47 minutes ago, NBC 5 Chicago said: WNBC's open is awful. I'm surprised they're still sticking with LA Groove. At least use the actual open to match the graphics. The 4 note sting just does not go well at all. Really surprised they did that. My hot take is every station should use WMAQ's "new" (really used by WCAU first among the O&Os) open. But I was also a 360 fan so I admit my biases. Regardless, I believe it has the most impact, but anyways, that's just my take. 1 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261949 Share on other sites More sharing options...
NowBergen 681 Posted July 6, 2021 Share Posted July 6, 2021 34 minutes ago, Roadrunner said: My hot take is every station should use WMAQ's "new" (really used by WCAU first among the O&Os) open. But I was also a 360 fan so I admit my biases. Regardless, I believe it has the most impact, but anyways, that's just my take. The days of Don Pardo voiceovers, introducing the newscast and talent, with grand music is long gone,. I'm not sure viewers really cared. This gets the newscast started quickly and provide the viewers with information quickly. It's been like that for so long we are used to it here. 1 2 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261953 Share on other sites More sharing options...
newscopter7 232 Posted July 7, 2021 Share Posted July 7, 2021 I’d say the days of WNBC as the flagship is gone—they been replaced by WCAU. The perennial market leader continues with voiceovers and clear, recognizable, sonic branding. 4 2 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261956 Share on other sites More sharing options...
noggi 604 Posted July 7, 2021 Share Posted July 7, 2021 12 minutes ago, newscopter7 said: I’d say the days of WNBC as the flagship is gone—they been replaced by WCAU. The perennial market leader continues with voiceovers and clear, recognizable, sonic branding. Wait… what? Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261957 Share on other sites More sharing options...
NYPhillynews 103 Posted July 7, 2021 Share Posted July 7, 2021 11 minutes ago, noggi said: Wait… what? WCAU studios being in the headquarters of Comcast gives them easier access to the execs. Rockefeller Plaza is no longer the center of all things NBC; therefore the prominence of ‘CAU has risen. It is the 4th largest market (Philadelphia) so that shouldn’t be surprising. Of course WNBC is the East Coast “Flagship” and KNBC is it’s West Coast Counterpart. But WCAU is definitely at the top of the NBC O&O’s food chain. The money poured into the station would definitely make it a contender for “flagship” lite. 5 1 2 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261958 Share on other sites More sharing options...
groupwfan 96 Posted July 7, 2021 Share Posted July 7, 2021 3 hours ago, Roadrunner said: My hot take is every station should use WMAQ's "new" (really used by WCAU first among the O&Os) open. But I was also a 360 fan so I admit my biases. Regardless, I believe it has the most impact, but anyways, that's just my take. Speaking of that, ‘CAU should go back and use that 360 theme FULL FORCE (LA Groove’s not it) for the opens again… 1 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261960 Share on other sites More sharing options...
dombrown2222 5 Posted July 7, 2021 Share Posted July 7, 2021 2 hours ago, groupwfan said: Speaking of that, ‘CAU should go back and use that 360 theme FULL FORCE (LA Groove’s not it) for the opens again… Nah, WCAU needs something fresh at this point. The mix of 360 for the teases and LA Groove for everything else isn't cutting it for me. 1 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261964 Share on other sites More sharing options...
ref1997 59 Posted July 7, 2021 Share Posted July 7, 2021 Btw WNJU also launched Look S this afternoon with WNBC. 3 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-261965 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted July 9, 2021 Share Posted July 9, 2021 Looks like WCAU is next up. Updated sponsor plug graphic popped up today: 4 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-262068 Share on other sites More sharing options...
ref1997 59 Posted July 12, 2021 Share Posted July 12, 2021 Oh look WBTS joined the party! Didn’t catch a glimpse of the intro so idk if new cuts are used… Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-262164 Share on other sites More sharing options...
Fenway1912 0 Posted July 13, 2021 Share Posted July 13, 2021 Boston's WBTS is have problems with the clock tonight Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-262181 Share on other sites More sharing options...
CircleSeven 1955 Posted July 13, 2021 Share Posted July 13, 2021 20 minutes ago, Fenway1912 said: Boston's WBTS is have problems with the clock tonight I believe the station omits using the "time" bug for the 11pm. No problem with the clock. 2 Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-262183 Share on other sites More sharing options...
Fenway1912 0 Posted July 13, 2021 Share Posted July 13, 2021 12 minutes ago, CircleSeven said: I believe the station omits using the "time" bug for the 11pm. No problem with the clock. WCVB also omits the time bug at 11 but that is because the do a sports score crawl and the Hearst template can't do both. A book could be written about WBTS and its 4 1/2 years on the air. Comcast engineers and lawyers figured out a way to create an O&O from scratch just to divorce themselves from WHDH. Today their OTA signal is equal with every other station in the market piggybacking on WGBX and their new studios in Needham are top notch. Rebranding as NBC 10 in 2018 still causes confusion with NBC 10 (WJAR) in adjacent Providence south and west of the city. Link to comment https://localnewstalk.net/topic/18356-nbc-oo-graphics-2021-look-s/page/4/#findComment-262184 Share on other sites More sharing options...
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