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They're doing what they've been doing for months - for severe weather days they say Your Weather Authority is issuing a "first alert" and all branding is either First Alert or First Alert / Your Weather Authority. During regular weather, they call it Your Weather Authority. I have to give them credit - their first few newscasts utilized many of the elements of their new set and were largely free of technical hiccups. You'd expect and forgive a few hiccups on day 1, but they really did a fantastic job. I'm very interested in what's to come with their branding. Originally the sign on the gate said FOX8 (unless I'm losing my mind, which is possible, but it was easy to see, you drive by it lit up on the interstate), but then just before moving that changed and the signage on the building was revealed.

For the Papal Conclave, CBS has sent Maurice Dubois across the Atlantic to Rome alongside Norah. Seeing the coverage right now amongst the networks, seems like NBC is soaking it in more in regards to not blabbering so much taking more opportunites to listen to the sights & sounds leading into the announcement than the other networks. ABC is utilizing Liz Nagy from their O&O in Chicago (WLS) for reporting from the Vatican. When the announcement was made, ABC & NBC had graphics up translating what was being said & also ABC for their coverage is utilizing for the text in the lower 3rds the font used by the O&Os as well as ABC News Live. ABC & FOX are first networks to sign off from coverage right at 2PM Eastern, interestingly KNXV (Phoenix) cut away & joined an ad in progress leading to the 11AM newscast. CBS & NBC are continuing, the latter makes some sense considering affiliates might be scheduled for NBC News Now. EWTN also signed off at the top of the hour.

Graham Media might be trying out a new way of managing stations. Per Rick Gevers, Graham’s WKMG in Orlando, Florida will not hire a new general manager, and “department heads [will] report to their corporate supervisors.” It reeks of Scripps and its station manager concept, where many stations replaced GMs with an existing department head who added “station manager” to their job title…while still running their respective department. The common link here? Sean McLaughlin, the ex-Scripps news VP who landed at Graham.

Not necessarily. Graphics say First Alert but the weather intros (and even in some weather graphics) and in the set still say Your Weather Authority. WVUE can't decide on which brand to go 100% on.

Probably more future-proofing than anything; if the Fox logo changes or they switch affiliations (or in the future Fox just stops operating on the traditional model), they don't have to change anything physically on the building, and when they take the WBRC baby steps it'll be easier if they decide to drop it in the future. Also like WMTV they can brand it neutrally and equally with GCSEN or whatever else Gray decides to operate out of it (note the extra space beneath the ground sign and plenty of room on the building fascia).

This, and if you look at the tour of the building they give in the newscast, the logos on the glass panels in the production/weather/newsroom areas alternate "WVUE8" and "Gray". The same segment, I noticed "WVUE8" and "FOX8" were used almost interchangeably. Are they in tandem? It is transitionary? Not enough evidence to speculate long-term from what I watched.

It came from this photo of the new building on the FB post linked a few posts back. My guess is that logo was a prototype in case they got permission to drop the Fox branding, and they commissioned the signage before deciding to keep the “Fox 8” brand. The one branding change they did make was the replacement of the longtime “Your Weather Authority” brand in favor of “First Alert”, carrying over (a non-italicized version of) the Helvetica Condensed font and the stylized thunderbolt from the previous weather logo.

Looks pretty damn good on camera. Not sure where this afternoon’s speculation that they were ditching the Fox logo came from. The dress rehearsals of the new set all included the Fox 8 logo.

It may just be since they brand their ABC/FOX as both KOTA Territory, they removed the ABC eye for consistency (Or the Gray Affiliate Logo Removal continues.) I do know GrayONE is coming later this year/early next year. There are quite a few stations ahead of them.

WTVT 70 Years nostalgia KEZI Eyewitness News 1991

The meteorologist named Majestic Storm joined WCNC as of yesterday: https://www.wcnc.com/article/about-us/majestic-storm-meteorologist-wcnc-charlotte/275-5fa6a77b-85c0-4680-829b-5db81fb12d6c

KOTA removed the ABC logo so i'm kinda guessing somethings coming soon

New set and building is fully live. And good news they didn’t from the FOX from the logo.

RARE -- Today Show (Nov 2001) covering the aftermath of the American 587 crash. Post 9/11 colored lower thirds were in use. The patriotic tinted peacock bug was still used. NBC News American 587 crash coverage (2001)

Well they already said if anything breaks severe weather wise while flipping everything over to the new building they are ready to go.

Hopefully nothing breaks in these next three hours (news or technically!).

NBCU will continue to handle ad sales for Versant

Byron continues his renewal blitz: game show Funny You Should Ask will get a 9th and 10th season. https://deadline.com/2025/05/funny-you-should-ask-renewed-season-9-10-1236387816/

That is fair- I could have phrased my last remarks better. Indeed there are challenges for virtually all Fox affiliates getting confused for the cable network- and many ownership groups take different approaches to embracing and deflecting. As for the FB comments, I always remember what one of my managers once told me- that for every comment on socials, there are more followers that were thinking the same thing but just didn't post it (admittingly, I am that type of person when scrolling through FB or X. Here? a bit of a different story.)

Let’s not exaggerate. Unless some were deleted, of the 41 comments on that post (as of this post’s writing), only four make reference to this, and two are from people confusing the Fox network and Fox News Channel. That said, I don’t know if they’re going the WBRC route with the branding (switching primarily to a callsign/channel brand, while keeping the network-centric branding in limited form) or dropping the Fox name entirely, since the post still makes reference to “Fox 8”, including on the standalone and desk monitors in the set pic (assuming that wasn’t taken from weeks ago, and updated graphics with the “WVUE 8” brand weren’t sent to the new control room yet).

The Fleur de Lis is probably the most sacred of all above being referred to "Fox 8". It was a brilliant move by the Bensons when they bought the station, and carried on to this day. And after reading the comments, potentially losing the "Fox" branding is causing some viewers to lose their minds, because they tie it with a certain "news" channel.

The comment section on @TheRolyPoly's FB link has some people calling out the dropping of FOX for the call letters already... And most are not kind. Hopefully someone is reading the early speculative feedback! Agree that when you're on top of the mountain, you need to indeed innovate and stay ahead of the game, but don't blow up what you're known for (read- the branding, the logo) Isn't a Fleur-De-Lis in NOLA like hiving a lone star on just about anything in Texas? Lots of local and regional pride that goes along with it.

That and their iconic FOX 8 with the Fleur de LIs O

"FAKE SUDS!"

Over recent weeks, I have already seen David Ono and Jovana Lara co-anchoring the 4pm and 6pm newscasts as well as Marc Brown and Michelle Fisher co-anchoring the 5pm newscasts. Brown has still been solo anchoring the 11pm newscast. Once Ellen Leyva retires, I presume that will be the official weekday afternoon/evening lineup going forward.