[quote name='oknewsguy']AND... the more newscasts you have, the more money you're going to make from political ad leading up to Election Day, and that's a proven fact[/QUOTE]
Please excuse me @oknewsguy, because this is a good jumping off point for something where there are some broadcasting mis-conceptions
[B]The KBEX-TV GSM and his Sales Weasels respond...[/B]
If that was a proven fact...
Every station would just go news 24/7 during elex cycles.
Just because you have lots of inventory it don't meant it gets sold to the politicos.
First...
I have to sell ads to legit FEDERAL candidates at the lowest rate class on the "rate card" (not really a card)...
If I have a hot local race I can pick and choose who I sell to, but most of us just sell to all candidates in that race. We all want to be fair, beside the love of taking all your money.
There are more and more rules that have to be followed that God forbid we screw up one little rule...and we get sued, or piss-off the FCC or somebody.
Note: Never a good idea for political parties to sue tv stations over ad issues.
Second...
Not all markets are considered "battle grounds" most the time. Sure there are 'Hot" races and some good "battle ground states" out there, but there are also many that suck and do not produce large political ad buys.
Once every 4 years most stations will score some large buys...but that better carry you at least 2 to 4 more years if that's all you depend on for station income.
I have other advertisers that are super loyal, and they don't want to be bumped or denied the regular slot they been getting on the 5 and 11 newscast for the last 50 years.
I'm not pissing off my loyal regulars for the sake of politics. That car dealer has been with us longer than Joe Blow(d) running for "Animal Control and Behavior Specialist" aka Dog catcher.
It's also a bad practice to grow and deflate your news department staffing based on you projected political advertising.
Scripps does that and it's very demoralizing to the news staffers one the elex cycle runs.
Not a good way to run any business.
So political ads are very nice, but they are flighty, the reps are mostly hacks who demand way too much time from the sales teams.
And just ask any GSM in CA, or NY and they will tell you how great the last "run" was...but the GM will tell you that the profits from the run was eaten up by new skyhigh state and local taxes...Not the Federal...go figure.
Remember folks...
There is a place in the front of the TV station called the "Sales Department" it's closest to the lobby and has really good parking...and the air conditioning always works.
Those guys really call the shots in the world of TV.
"Money First...Ratings Second." (tv sales credo)