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The fact that it's launching as a cable channel says a lot about who the target audience is: older people who are more likely to still have cable TV.

Talkback 16 strikes again with hard hitting discussion on the issues affecting all of Northeastern and Central Pennsylvania. Todays topic: Pronouncing Wilkes-Barre Talkback 16: The gift that keeps on giving.

Glad to see The CW use different graphics than ESPN yeah, The CW didn't want to rush and just used the ESPN graphics for football year 2 will have different graphics for ACC football.

Still not a fan of anchor-read intro VOs, but it doesn't look bad.

A better look at the updated logo/typeface. MSNBC seems to be using the opportunity to do very small graphics updates, they have a new breaking news stinger that is similar to the old one but again just slightly different. They also updated all the virtual elements used in studios. Worth noting that “Reports” is now in the NBC font, maybe a sign of things to come.

Less than 15 minutes into the GOP Debate on NewsNation/The CW... A couple audio issues that for a small market Sinclair station, it would just be Wednesday night, but really make this national debate minor league. Mics not adjusted before going live, a moderator coughing and clearing their throat while a candidate is giving their remarks...

I’m not sure I see news as low effort. People do put in work to do their parts and do it well. No one I know in that space dials it in. Are there exceptions? Heck, of course. There’s not an industry where that isn’t true somewhere. But people put in the effort to present content that gets viewers in a world where viewership is ever-more fragmented. But that’s just me.

Cool to see, finally something cooking for the west coast ABC stations, and great seeing the Proxima Nova font as well. OK, KABC (ABC7 LA) you’re due!

Yep it’s now up and running on its morning show now. Made its debut on air.

I’ve reached the point where I don’t want to hear anything about these 4 ever again lol.

WSFA may be the next to switch to GrayOne. A user on Logopedia uploaded what appears to be an updated version of their logo:

This is absolutely awful. First, the fact that they are using red tends to indicate Breaking News, which is exactly what Alert insinuates. This is why First Alert Weather has always struck me as bad branding for weather too. You're going to burn out your audience if all news product is branded as "First Alert" instead prioritizing the content. Ultimately, having clear brand and design language is really needed to inform viewers and boost ratings... This won't do it.

Is this a trend with GRAY NBC affiliates? WMC Action News 5 removed the NBC Peacock from their onscreen bug all of a sudden.

Totally agree. Let her acknowledge that she won't cover the controversy because that's her dad, move on, and let her do her job. I miss the days when weekend mornings was Alex Witt for like 4 hours straight. Glad to see she's getting some good airtime in the afternoon.

Thanks for your insight. I’m sure many of the people working at those stations are taking your advice as we speak. It wouldn’t surprise me if Coastal has enough of a notorious reputation for people to know that it’s time to haul ass for the exit asap if they’re buying your station. It’s a shame that the sale to Forum didn’t go through. It may not have been ideal for FCC regulators, but given how the big affiliate owners use brazen loopholes to own multiple big four affiliates in much bigger markets (including Gray in Fargo itself), I think it’s ridiculous that the FCC thinks a group like Coastal serves the public interest better than a group like Forum.

MSNBC has officially switched its logo over to the new NBC typeface, which kind of looks like the old one, and of course certain feathers of the peacock disappear depending on the background color. I hate to post a picture taken from a tv but that’s a good as it’s gonna get for now.

It’s just how the schedule worked out this time. David and Liz have filled in at 11pm before.

Red flags here. 1. The station owner is a POLITICIAN. That’s a disaster waiting to happen. 2. He fires more than half of the news crew the station started with. 3. You WILL end up surrendering and working for news stations in other cities. 4. Your budget for newscasts goes DOWN THE DRAIN. Don’t be like KVRR/KQDS. (I sound like one of those children’s advice posters lol)

This. So much this.

As someone who worked for a station bought by Coastal Television only to get terminated 2 weeks after the fact. LEAVE....NOW!!!!!!!!!!! They come in with all of these promises saying they will make the newsroom much better, invest in a lot of new equipment, provide better resources, the CEO (Bill Fielder) who is also a politician (if that gives you any idea as to what kind of person he is) will act like he is your best friend, has your interest at heart, then when he takes over he eliminates about 90% of the newsroom staff. He will offer you a severance of 1 weeks pay and an extra weeks pay if you sign paperwork promising not to discuss what happened. Spoiler alert, none of us did, and we all took to the competition and newspaper. This company makes Sinclair look like a 5 star company to work for. The guy who owns this is seriously scum. To those who work at KVRR and KQDS, get your resume and reel ready and be prepared to be on the chopping block if you do not leave immediately.

That's terrible, terrible news for those stations. Even Byron Allen or Nexstar would have been much better.

Interesting. This was a year before Media General sold WDEF to Morris, who basically maintained the Media General style at the time, well into their transition into HD. That look at the time was originally done by VDO, and later brought in house by Media General, with some additions from other stations, mainly WFLA. Perhaps the look was done "in-house" by a former employee who left Media General?

Tonight at 11, Sandra and Joe anchored. On a Wednesday!

Not sure if there is a timer tone, but when they show the full moderator desks, you can see the "stoplight" timers at the bottom corners of the desks. Graphics wise... Smart move putting the "NewsNation" logo right in the middle... The L3 will likely be cut out on the cable/morning news shows, but will be prominently featured in the TikTok/Reels clips.

Somehow missed these posts and just noticed the updated logo tonight. I think the typeface looks better... the previous one felt kind of random. Not a huge fan of the lack of the white outline around the feathers but that's what it is now.