ABC 7 Denver

Actually, that's a SmithGeiger decision as well.

Nah. Nexstar-style and Sinclair-style sidecars pretty much baked in means that they're untouchable.

Don't forget KDVR/KWGN: Oh, and KMGH "stole" it from a station in Texas.

Let's be honest, it's WeatheBait. Let's call it what it is.

You know the one. HATE THEM.

Some moronic consultant came up with this.

Number 1 isn't a reason, friend. WLKY uses Strive because all* Hearst stations use Strive. It's a group standard. *WMUR uses Hearst B because it has significant cross-coverage to WCVB.

You can see that Nexstar doesn't put any value into their art direction. That "Local News That Matters" text is just a hastily implemented Video Copilot plugin.

Nexstar is more than happy.

Charlotte is sick of Fox.

Ha! No. That Nexstar owns the most CW affiliates. Doing that to themselves would be silly.

Not Nexstar's MO.

And they are going to use The CW as a vehicle for that. Be prepared for The CW to have network newscasts.

You're not familiar with colloquialisms?

This is very easy. There is no Meredith creative hub. Matt Quinn, over at Hothaus, designed the standardized Meredith package originally for WSMV. It was implemented at every other Meredith station when Bob St. Charles became Group Director, as all marketing was hubbed before the sale. Now, however, that each station has a CSD again and Bob is back to being solely the CSD for WSMV, stations will inevitably go in their own direction. Hilton Howell highly prefers that all stations use Gray graphics. There are some holdouts, certainly, but those will eventually cave.

If you watch almost ALL of the Nexstar stations, you will see that Nexstar almost never hires Art Directors and CSDs who know their design language. Especially because most CSDs come from News, not Marketing and can't translate research to a comprehensive brand. The industry just doesn't care anymore.

The CSD is clueless. An L3 with 5 different colors is too damn busy!

Why keep the Fox 46 branding? With everything that Fox did there, maybe the community soured on the name.

It's different enough.

Left without comment: https://www.wbtv.com/story/36843540/charlotte-wants-a-symbol-the-world-will-know-heres-what-the-logo-looks-like/

Let's give it a few years before we render a decision. Y'all gutting this before it even happens. You don't know what research was conducted or how this will play. You only have your suspicions. I am giving it the benefit of the doubt because I know long it can take to grow a brand and the layers involved.

Oh, and the KDVR art director is Lazy and refuses to use 2 different packages, one for KDVR and KWGN, and their CSD can't move the ratings needle. Their promos are absolute horsesh*t, using buzzwords without any sort of storytelling capability. If you want to see what Donald Trump would be like as a creative director, watch KDVR|KWGN.

WCCB produces 5 hours of news a day. It's not much at all. They'll need to drop it.

Bahaha! It's giving them notice.