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ABC 7 Denver

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Everything posted by ABC 7 Denver

  1. ABC 7 Denver
    You're not familiar with colloquialisms?
  2. ABC 7 Denver
    This is very easy. There is no Meredith creative hub. Matt Quinn, over at Hothaus, designed the standardized Meredith package originally for WSMV. It was implemented at every other Meredith station when Bob St. Charles became Group Director, as all marketing was hubbed before the sale. Now, however, that each station has a CSD again and Bob is back to being solely the CSD for WSMV, stations will inevitably go in their own direction. Hilton Howell highly prefers that all stations use Gray graphics. There are some holdouts, certainly, but those will eventually cave.
  3. ABC 7 Denver
    If you watch almost ALL of the Nexstar stations, you will see that Nexstar almost never hires Art Directors and CSDs who know their design language. Especially because most CSDs come from News, not Marketing and can't translate research to a comprehensive brand. The industry just doesn't care anymore.
  4. ABC 7 Denver
    The CSD is clueless. An L3 with 5 different colors is too damn busy!
  5. ABC 7 Denver
    Enforcer has seen several iterations of updates. Stations can use anything they want, composed from 1994 to 2020. However, stations typically use a mix of themes which can make the branding sound inconsistent. CBS Local was composed on the cheap. Stations are becoming less willing to pay for high quality music. So you get a lot of rushed, almost ubiquitous sounding packages that don't set the station apart from any other in the market. ABC has the edge because they invest more in station resources.
  6. ABC 7 Denver
    No. We are.
  7. ABC 7 Denver
    Canvas.
  8. ABC 7 Denver
    We're weird. Is all of Philly as weird as we are?
  9. ABC 7 Denver
    Are people in Philly that bored?
  10. ABC 7 Denver
    Is it time to move on? Does Jim represent the end of MCTYW? JK.
  11. ABC 7 Denver
    Exactly. Which is disappointing to see because KCNC uses 4 different design languages. Inconsistent.
  12. ABC 7 Denver
    This show existed... https://www.imdb.com/title/tt0965445/
  13. ABC 7 Denver
    Because Gray doesn't pay their Creative Services anything and it's probably like 3 people total. They don't have time or the bandwidth for rebrands.
  14. ABC 7 Denver
    Yeah. What they had previously they bought off Envato Marketplace.
  15. ABC 7 Denver
    Too much conspiracy.
  16. ABC 7 Denver
    Lol. I know why too, but I can't give away the tea.
  17. ABC 7 Denver
  18. ABC 7 Denver
    I noticed that too. Ultimately, I think it's because they don't want to hire two anchors to fill those spots. Since Keagan Harsha and Aristea Brady left, they have no interest in filling those positions.
  19. ABC 7 Denver
    Cuts? It's one cut. Used over and over and over and over and...
  20. ABC 7 Denver
    News organizations should not be producing comedy.
  21. ABC 7 Denver
    This look is dated and was better executed at WJXT in 2013.
  22. ABC 7 Denver
    Hearst too.
  23. ABC 7 Denver
    Because the dumbass consultants thought it was a good idea. That's why.
  24. ABC 7 Denver
    Part of this issue has to do with how management treats them.
  25. ABC 7 Denver
    All about missing white girls.
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