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ABC 7 Denver

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Everything posted by ABC 7 Denver

  1. ABC 7 Denver
    It's not a full package.
  2. ABC 7 Denver
    They're still piecemealing from 3 packages: The CBS brand look, the 2016 O&O look and the CBSN look.
  3. ABC 7 Denver
    Because technically different management teams.
  4. ABC 7 Denver
  5. ABC 7 Denver
    Actually, that's a SmithGeiger decision as well.
  6. ABC 7 Denver
    Nah. Nexstar-style and Sinclair-style sidecars pretty much baked in means that they're untouchable.
  7. ABC 7 Denver
    Don't forget KDVR/KWGN: Oh, and KMGH "stole" it from a station in Texas.
  8. ABC 7 Denver
  9. ABC 7 Denver
    Let's be honest, it's WeatheBait. Let's call it what it is.
  10. ABC 7 Denver
    You know the one. HATE THEM.
  11. ABC 7 Denver
    Some moronic consultant came up with this.
  12. ABC 7 Denver
    Number 1 isn't a reason, friend. WLKY uses Strive because all* Hearst stations use Strive. It's a group standard. *WMUR uses Hearst B because it has significant cross-coverage to WCVB.
  13. ABC 7 Denver
    You can see that Nexstar doesn't put any value into their art direction. That "Local News That Matters" text is just a hastily implemented Video Copilot plugin.
  14. ABC 7 Denver
    You're not familiar with colloquialisms?
  15. ABC 7 Denver
    This is very easy. There is no Meredith creative hub. Matt Quinn, over at Hothaus, designed the standardized Meredith package originally for WSMV. It was implemented at every other Meredith station when Bob St. Charles became Group Director, as all marketing was hubbed before the sale. Now, however, that each station has a CSD again and Bob is back to being solely the CSD for WSMV, stations will inevitably go in their own direction. Hilton Howell highly prefers that all stations use Gray graphics. There are some holdouts, certainly, but those will eventually cave.
  16. ABC 7 Denver
    If you watch almost ALL of the Nexstar stations, you will see that Nexstar almost never hires Art Directors and CSDs who know their design language. Especially because most CSDs come from News, not Marketing and can't translate research to a comprehensive brand. The industry just doesn't care anymore.
  17. ABC 7 Denver
    The CSD is clueless. An L3 with 5 different colors is too damn busy!
  18. ABC 7 Denver
    Enforcer has seen several iterations of updates. Stations can use anything they want, composed from 1994 to 2020. However, stations typically use a mix of themes which can make the branding sound inconsistent. CBS Local was composed on the cheap. Stations are becoming less willing to pay for high quality music. So you get a lot of rushed, almost ubiquitous sounding packages that don't set the station apart from any other in the market. ABC has the edge because they invest more in station resources.
  19. ABC 7 Denver
    No. We are.
  20. ABC 7 Denver
    Canvas.
  21. ABC 7 Denver
    We're weird. Is all of Philly as weird as we are?
  22. ABC 7 Denver
    Are people in Philly that bored?
  23. ABC 7 Denver
    Is it time to move on? Does Jim represent the end of MCTYW? JK.
  24. ABC 7 Denver
    Exactly. Which is disappointing to see because KCNC uses 4 different design languages. Inconsistent.
  25. ABC 7 Denver
    This show existed... https://www.imdb.com/title/tt0965445/
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