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Everything posted by ABC 7 Denver
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TEGNA to centralize their station marketing
ABC 7 Denver replied to Dave Lampstein's topic in General TV
Remember when Meredith did this and Gray UN-did it? -
Cable cutting has reached peak.
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The move from science fiction to reality and fantasy based programming has damaged it too.
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Well, if you bring on a myriad of consultants who do nothing but blame Democrats for embracing social issues, instead of faulting them for embracing our corrupted capitalist model and for Dems leaning too far to the right, then you're going to lose viewership. Social issues didn't lose the Democratic Party this election. Campaigning with Liz & Dick Cheney and refusing to acknowledge that the fundamental economic wealth distribution gap is more important than stock market growth when 93% of the market is controlled by the top 10% (https://finance.yahoo.com/news/wealthiest-10-americans-own-93-033623827.html and the average home-buyer age is 56-years old (https://www.nar.realtor/newsroom/first-time-home-buyers-shrink-to-historic-low-of-24-as-buyer-age-hits-record-high). https://www.visualcapitalist.com/wealth-distribution-in-america/
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The Ever-Evolving Gray Graphics Situation...Thread
ABC 7 Denver replied to NEOMatrix's topic in Graphics
Going all in on a pointless brand strategy. Well, if Gray isn't laying off staff already, why not just light money on fire? -
Hardly leftist watch MSNBC. Neo Libs love it. Leftists don't have cable.
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I think when the majority of groups started to use Stephen Arnold Music packages, which largely have the same "indie" orchestration, across similar markets, that should have been the tip off that distinct marketing wasn't their priority. Instead of investing in leveraging technology, marketing and journalistic prowess, these station groups are refusing to ensure outlet sustainability. They are cutting value to provide greater dividends to shareholders and increase executive payout, which is quickly collapsing the Local News ethos. If groups like Nexstar would reinvest their profit from election year ad rev back into their stations, the stations would be able to provide more robust coverage during election off-years, which would in turn increase impressions and drive more consistent ad revenue during those non-stunting election years. Instead, they've bought into the cyclical nature of the election-year ad revenue, which results in inconsistent employment, poor job satisfaction, and an overall increase in employee turnover. This further degrades viewership during election off-years. Keeping your talent happy and employed, and performing the duties outlined in 1 job description, will lead to more consistent ratings and build community trust. This is why local ownership is so crucial. They are in touch with their staff and with the community. If they know how to leverage their assets and revenues, they can build a robust brand that local viewers count on. This can't be true, simply looking at viewership analytics from a high rise on the other side of the county and you cannot assume that hiring someone to review the analytics at the local level will translate if the executives hire station management to agree with them than work independently to improve impressions.
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That's meh.
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Brian Williams to Anchor Amazon Election Special
ABC 7 Denver replied to Action Newsroom's topic in General TV
Gross. Why do I want to hear the sponsored opinion of a bookseller on the election? -
That's because this could have applied to KCNC as well.
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That's a Devlin set.
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The Ever-Evolving Gray Graphics Situation...Thread
ABC 7 Denver replied to NEOMatrix's topic in Graphics
So if I understand this correctly, your response is to point at a different market (OKC) and tell me what it means in the context of their market? What value does that have for KFVS or for even KMOV (F1RST ALERT 4)? I know that we on TVNT and those in group management live at 30,000 feet and see all of this marketing very differently from the casual viewer at ground level. I'm not sure where the local viewer is going to get context from using the F1RST ALERT branding/slogan. It seems like an industry buzzword, where no research or legwork has gone into reinforcing meaning to the viewer or identifying what branding and slogans would be impactful in the market that would translate to a ratings boost. It reminds me of a station branding to "Local Ch. #", which is another 30,000 foot branding effort smacking of disjointed marketing and group ownership practices. 'Local' is a vague adjective with which no one identifies. No one embraces 'Local 3', 'Local 27' or 'Local 35' because to the average viewer, of course it's local. News coverage is local by default. -
The Ever-Evolving Gray Graphics Situation...Thread
ABC 7 Denver replied to NEOMatrix's topic in Graphics
I hope you were being sarcastic. That's not Enforcer. That's the CBS O&O package from SAM. -
Damn. His retirement didn't feel like that long ago.
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The Ever-Evolving Gray Graphics Situation...Thread
ABC 7 Denver replied to NEOMatrix's topic in Graphics
But that's my point. What does Your First Alert Station mean? It's like hearing Your Gliblorm Fwam Station. It means nothing. -
The Ever-Evolving Gray Graphics Situation...Thread
ABC 7 Denver replied to NEOMatrix's topic in Graphics
But adding F1ST ALERT STATION only confuses it. Is it F1ST ALERT STATION or Heartland News? Both are branding. Neither is a slogan. -
The Ever-Evolving Gray Graphics Situation...Thread
ABC 7 Denver replied to NEOMatrix's topic in Graphics
These people clearly don't understand the power of branding. Fucking clueless. -
Graham Media Group general discussion
ABC 7 Denver replied to Howard Beale's topic in Corporate Chat
Use a fill-in reporter to cover street cams. -
ABC changing their logo; New graphics coming for ABC owned stations
ABC 7 Denver replied to Briella's topic in Graphics
Honestly, I wouldn't be surprised if Hulu is rebranded. -
Feels very much like the KMGH set, tbh. Few architectural elements. Just big lit scrims in the back.
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So, I didn't watch any of the DNCC 2024 Coverage because I was AT the DNCC.
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Fox News and MSNBC aren't news channels. They exhibit political punditry (opinion). They can brand themselves however they like, but just because they call themselves "news" doesn't mean they are news. Call a potato whatever you want, but it does not make it a banana.
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Wouldn't their master control be able to keep the station up and pipe in news from another market until they were able to go live again? I mean, if you have a satellite uplink, a few LiveU/TVU packs etc, you could patch that in through master control and use a microwave relay to broadcast the signal. Idk how they could have exhausted all options, because I'm thinking of several workarounds and with my IT background, I could probably get them to work.
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No, they absolutely couldn't have. They were temporary content distribution on digital subchannels. Nothing they offered was original or anything I wasn't getting elsewhere. Precursor to CNN's final nail?