rkolsen 1684 Posted December 21, 2015 Share Posted December 21, 2015 At # 28, I doubt San Diego is considered a small market. Plus, they wouldn't have a news department if there wasn't some kind of demand/audience for it.According to my local Emmys chapter, The National Capital Chesapeake Bay Chapter, markets 1-50 are large, 50-100 are medium and 100+ are small. I figure this could be a good metric given the diversity of MD and VA media markets. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-141583 Share on other sites More sharing options...
Darius22 122 Posted December 26, 2015 Share Posted December 26, 2015 XETV will use the DARE TO DEFY package for syndicated programming i think since KSWB used to use a O&O Package when they were CW5/69. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-141889 Share on other sites More sharing options...
A3N 1002 Posted December 26, 2015 Share Posted December 26, 2015 XETV will use the DARE TO DEFY package for syndicated programming i think since KSWB used to use a O&O Package when they were CW5/69. If you're referring to the green CW programming graphics, then they've been using them for a while now. I'm pretty sure they're made available for affiliates to use for programming lineup. I'm not sure what you mean by O&O package being used on KSWB when it was a CW affiliate. Their news graphics were done by KNSD at the time, and if they used the CW network graphics, again, it was made available for all affiliates to use and was to advertise their programming. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-141891 Share on other sites More sharing options...
Viper550 291 Posted December 26, 2015 Share Posted December 26, 2015 Let's also remember that XETV used to be a Fox station. It's the same tablecloth-pulling escapade Tribune pulled in Indy, and Fox pulled in Charlotte. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-141901 Share on other sites More sharing options...
Darius22 122 Posted December 26, 2015 Share Posted December 26, 2015 If you're referring to the green CW programming graphics, then they've been using them for a while now. I'm pretty sure they're made available for affiliates to use for programming lineup. I'm not sure what you mean by O&O package being used on KSWB when it was a CW affiliate. Their news graphics were done by KNSD at the time, and if they used the CW network graphics, again, it was made available for all affiliates to use and was to advertise their programming. oh yeah my bad. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-141919 Share on other sites More sharing options...
A3N 1002 Posted December 26, 2015 Share Posted December 26, 2015 Let's also remember that XETV used to be a Fox station. It's the same tablecloth-pulling escapade Tribune pulled in Indy, and Fox pulled in Charlotte. Well, it's a different scenario in this case. FOX wanted off XETV badly, that they approached Tribune to take the FOX affiliation but they were turned down. This led to FOX talking to KUSI/McKinnon about becoming the FOX affiliate. During this time, Sam Zell was barely taking over Tribune, and when he heard that Tribune's bosses had rejected FOX's offer, he called them up and offered to take it. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-141920 Share on other sites More sharing options...
mvcg66b3r 100 Posted December 26, 2015 Share Posted December 26, 2015 Let's also remember that XETV used to be a Fox station. It's the same tablecloth-pulling escapade Tribune pulled in Indy, Fox pulled in Charlotte, and NBC is trying to pull in Boston. Fixed. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-141922 Share on other sites More sharing options...
SFTV 526 Posted January 1, 2016 Share Posted January 1, 2016 Farewell San Diego 6 (2008-2015) The new logo debuted on the 4pm newscast along with new triangle mic flags, logo on desk and wall. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142295 Share on other sites More sharing options...
A3N 1002 Posted January 1, 2016 Share Posted January 1, 2016 Farewell San Diego 6 (2008-2015) The new logo debuted on the 4pm newscast along with new triangle mic flags, logo on desk and wall. and they kept the ugly graphics. smh. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142298 Share on other sites More sharing options...
ED2 144 Posted January 1, 2016 Author Share Posted January 1, 2016 They're also in that awkward stage where there are SD6 and CW6 promos alongside each other. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142309 Share on other sites More sharing options...
A3N 1002 Posted January 1, 2016 Share Posted January 1, 2016 They're also in that awkward stage where there are SD6 and CW6 promos alongside each other. They really half-assed this rebrand. They have about three different colored CW6 logos. The opens look really cheap, and as you mentioned, there are still traces of San Diego 6. I don't understand why they couldn't have held off on re-branding until everything was done properly. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142321 Share on other sites More sharing options...
Eat News 4745 Posted January 1, 2016 Share Posted January 1, 2016 It's "The Mexican Way"... Back in the 60's the street signs in Tijuana all were provided by soft drink companies. The Stop signs all had a Pepsi logo on them...and the One Way signs we green and in the shape of a 7-Up bottle pointed in the direction of the traffic. Rebranding to Mexican TV stations just depends on what you already have, and what you can beg from the sponsors. They will eventually get there, but when they finally do...the rebrand will start all over again. Ascetics are not really important, forget continuity... Love or hate it, it's just "The Mexican Way". Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142324 Share on other sites More sharing options...
Eat News 4745 Posted January 1, 2016 Share Posted January 1, 2016 39 years ago tonight.... The Channel 6 10 oclock News. Dec 30 1977 XETV has made a little progress since then. Feliz Ano Nuevo! <iframe width="640" height="360" src="https://www.youtube.com/embed/5jwVQnFV_Lk" frameborder="0" allowfullscreen></iframe> Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142328 Share on other sites More sharing options...
A3N 1002 Posted January 1, 2016 Share Posted January 1, 2016 It's "The Mexican Way"... Back in the 60's the street signs in Tijuana all were provided by soft drink companies. The Stop signs all had a Pepsi logo on them...and the One Way signs we green and in the shape of a 7-Up bottle pointed in the direction of the traffic. Rebranding to Mexican TV stations just depends on what you already have, and what you can beg from the sponsors. They will eventually get there, but when they finally do...the rebrand will start all over again. Ascetics are not really important, forget continuity... Love or hate it, it's just "The Mexican Way". The station is a clusterf*ck right now. No ND, several talent have left, etc. Should have left things as they were, but I digress. Yeah, that's why you see a a lot of Taco shops in Mexico that are "sponsored" by Coca-Cola or Pepsi-- They pay for signs, etc. and then they become the exclusive beverage of the shop/restaurant. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142329 Share on other sites More sharing options...
ED2 144 Posted January 1, 2016 Author Share Posted January 1, 2016 They really half-assed this rebrand. They have about three different colored CW6 logos. The opens look really cheap, and as you mentioned, there are still traces of San Diego 6. I don't understand why they couldn't have held off on re-branding until everything was done properly. Also, this morning's sign on still said "San Diego 6". Great contrast to 2008 when XETV really did a good job with the re-branding down to the sign off. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142365 Share on other sites More sharing options...
Samantha 2895 Posted January 1, 2016 Share Posted January 1, 2016 Rebranding to Mexican TV stations just depends on what you already have, and what you can beg from the sponsors. They will eventually get there, but when they finally do...the rebrand will start all over again. Ascetics are not really important, forget continuity... Love or hate it, it's just "The Mexican Way". I've seen some baffling rebrands of Mexican stations in the last year or so, many of which are related to the digital transition. The local channel 9 in Tampico received digital channel 26. So instead of using PSIP, which is perfectly logical and normal, they decided "let's become channel 26!" They even now have a 26 logo and everything. Then there are all the state networks that do not comprehend the idea of PSIP to map to their old virtual channels: Aguascalientes, Chiapas, Hidalgo, Morelos, Veracruz... So instead of channel 6 they might brand as 26, or replacing 3 with 49 (!). Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142377 Share on other sites More sharing options...
Payton39 25 Posted January 2, 2016 Share Posted January 2, 2016 I'm watching CW6 news right now. Tuned in late because of the Holiday Bowl Parade on Cox 4. The main logo looks great. But the set needs the logo somewhere. Also, as said, the crawler has the SD6 logo on it, which I never really liked. Plus, the Subway logo is hanging off the screen. Is somebody a Jersey Mikes fan? Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142442 Share on other sites More sharing options...
A3N 1002 Posted January 2, 2016 Share Posted January 2, 2016 I'm watching CW6 news right now. Tuned in late because of the Holiday Bowl Parade on Cox 4. The main logo looks great. But the set needs the logo somewhere. Also, as said, the crawler has the SD6 logo on it, which I never really liked. Plus, the Subway logo is hanging off the screen. Is somebody a Jersey Mikes fan? The set has the CW 6 logo on the front of the desk and in the weather center there is a glass with the CW6 logo etched into it. Not to mention that all the monitors on the top portion of the set have a CW6 graphic. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142447 Share on other sites More sharing options...
Payton39 25 Posted January 2, 2016 Share Posted January 2, 2016 OK, fair enough. I guess I meant more that I want to see it in the background in every shot to some extent. Even (especially) when the focus is on one presenter. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142453 Share on other sites More sharing options...
Payton39 25 Posted January 3, 2016 Share Posted January 3, 2016 Tuned in right from the get go. Nice opening; good graphics. The two white male anchors don't have much chemistry. Crawler devoid of station logos now, but the Subway logo from last night is replaced by...a white square. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142478 Share on other sites More sharing options...
SFTV 526 Posted January 3, 2016 Share Posted January 3, 2016 First time since 2007 they did minor upgrades to the set. They covered the small monitors on the sides of the set (weather center and sports center) and added wide screens. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142489 Share on other sites More sharing options...
A3N 1002 Posted January 3, 2016 Share Posted January 3, 2016 Several of the CRT monitors had burned out for a while now, and those that were working looked horrible. It looks like the work is incomplete seeing as that area with the LCD monitors looks really dark. What they really need to replace is the duratran. The downtown skyline has changed so much, yet the duratran is from at least 10 years ago. Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142490 Share on other sites More sharing options...
SFTV 526 Posted January 3, 2016 Share Posted January 3, 2016 Several of the CRT monitors had burned out for a while now, and those that were working looked horrible. It looks like the work is incomplete seeing as that area with the LCD monitors looks really dark. What they really need to replace is the duratran. The downtown skyline has changed so much, yet the duratran is from at least 10 years ago. yeah and they got rid of the bars like you see on the side when they replaced the backdrop. Depending on the director, the 10pm show was always dark in the studio at most times Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142491 Share on other sites More sharing options...
ED2 144 Posted January 4, 2016 Author Share Posted January 4, 2016 Several of the CRT monitors had burned out for a while now, and those that were working looked horrible. It looks like the work is incomplete seeing as that area with the LCD monitors looks really dark. What they really need to replace is the duratran. The downtown skyline has changed so much, yet the duratran is from at least 10 years ago. I don't think that's a duratrans behind the anchors. Over the weekend, the skyline behind the anchors was replaced by an animating CW6 In The Morning logo... Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142527 Share on other sites More sharing options...
SFTV 526 Posted January 4, 2016 Share Posted January 4, 2016 I don't think that's a duratrans behind the anchors. Over the weekend, the skyline behind the anchors was replaced by an animating CW6 In The Morning logo... they went the cheap route and added a green screen and sometimes show a "what's trending" segment and do viral videos behind the anchors Link to comment https://localnewstalk.net/topic/14841-xetv-rebranding/page/2/#findComment-142534 Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.