NBC O&O Graphics (2016 Look N)

[MichiganNewsGraphicsJunkie 949]

Yay I haven't seen a 10-day forecast.. yet

[mardek1995 200]

Looks like NBC Bay Area started using Look N this morning.

And when is NBC 4 LA and NBC 7/39 going to start using Look N?

[SFTV 532]

NBC 7 stream down.

 

NBC 4 still on Look F 2.0.

 

Watching NBC Bay Area right now. Liking the new look. They went with the WNBC route with the quick opening theme.

 

The NBC bug isn't animated anymore and they They dropped the hashtag #WeInvestigate. It's not included on the bottom white bar where the Social Media apps are.

 

Also the bumper music tempo on NBC Bay Area now is the standard LA Groove at 100% speed. Was never a fan of the slowed down version cut.

[A3N 1002]

KNSD switches sometime tomorrow. Most likely for the 4pm newscast.

[Bsean 152]

KNSD switches sometime tomorrow. Most likely for the 4pm newscast.

 

They could also premier it midday. Look F premiered midday.

[kylephoto760 2]

They could also premier it midday. Look F premiered midday.

Not sure if they were on at midday, but they were on at 4pm.

[SFTV 532]

KNBC still on look F as of now. Maybe it will debut tonight at 11?

[A3N 1002]

KNSD debuted at 4pm. KNBC maybe tomorrow or Wednesday?

[A3N 1002]

Here are the 4/5/6pm opens. They sped up the chimes at the end to fit the open. Not too bad.

[Newstudent 43]

Here are the 4/5/6pm opens. They sped up the chimes at the end to fit the open. Not too bad.

It feels rushed

[CircleSeven 1960]

Here are the 4/5/6pm opens. They sped up the chimes at the end to fit the open. Not too bad.

 

The open sounds awful. It like hearing a broken record.

 

They could've just played the "Chimes" part of the open track only, if they wanted to stick with the length of the open.

[MichiganNewsGraphicsJunkie 949]

Wow that's bad... very choppy opening music..

[SFTV 532]

The open sounds awful. It like hearing a broken record.

 

They could've just played the "Chimes" part of the open track only, if they wanted to stick with the length of the open.

 

Way too sped up, I agree with the chimes if they didn't want to go with the WNBC cold open route

[mardek1995 200]

The open sounds awful. It like hearing a broken record.

 

They could've just played the "Chimes" part of the open track only, if they wanted to stick with the length of the open.

It's the modern equivalent of a broken record, like an audio glitch of sorts

 

It feels rushed

Because it is. And I hope NBC 4 LA doesn't have the same problem as NBC 7/39 has with its open.

[RGSJenkins 435]

And I thought WNBC's opens were awful, whoever approved of those opens to be aired (KNSD & WNBC) should be "tarred and feather".

[A3N 1002]

Way too sped up, I agree with the chimes if they didn't want to go with the WNBC cold open route

Well to be fair, LAGroove needed to have been put out to pasture years ago. I'm still baffled as to why those O&O's using the package didn't switch to the 360 pack or something else for Look N. Who knows, maybe there's an a new NBC O&O music package on its way?

[WCAUTVNBC10 413]

Well to be fair, LAGroove needed to have been put out to pasture years ago. I'm still baffled as to why those O&O's using the package didn't switch to the 360 pack or something else for Look N. Who knows, maybe there's an a new NBC O&O music package on its way?

 

Most of the news directors cried bloody murder when they demoed the 360 O&O theme back when they were fixing to adopt Look E. I guess they hated the graphics/branding so much they threw the baby out with the bathwater when Look E was abandoned. WNBC actually had experimented with with picking up the O&O theme when they picked up Look F but changed their minds a few weeks before launching.

[A3N 1002]

Most of the news directors cried bloody murder when they demoed the 360 O&O theme back when they were fixing to adopt Look E. I guess they hated the graphics/branding so much they threw the baby out with the bathwater when Look E was abandoned. WNBC actually had experimented with with picking up the O&O theme when they picked up Look F but changed their minds a few weeks before launching.

Jeez. And to be fair, the 360 package is not bad at all.

 

That being said, the fact that all the NBC O&O's are adopting Look N gives you an indication that they want all of them to be standardized/streamlined...So why not the music? And just one more thing to add to my curiosity. Why would Artworks design such a short open? Didn't they realize that the music would not fit the open properly?

[mardek1995 200]

It just so happens that I just noticed a pattern. Since 2008, NBC Artworks seems to like to rollout their new graphics in the same year as the Olympics and always before it even starts (often with the rollout ending a little less than a month before the opening ceremony), the only exceptions to the rule were NBC 5 DFW (and even their 2013-2016 graphics used some elements of Look F) from 2011 until about a few weeks ago when they reverted to using the same standardized graphics seen on the other NBC O&Os, and NBC 4 NYC which used look D in 2008-2012 (which itself looks inspired by Look C). If this pattern keeps going, Look (insert letter here, but presumably Look O) will rollout in 2020 for the Olympic games in Tokyo.

[rkolsen 1686]

It just so happens that I just noticed a pattern. Since 2008, NBC Artworks seems to like to rollout their new graphics in the same year as the Olympics and always before it even starts (often with the rollout ending a little less than a month before the opening ceremony), the only exceptions to the rule were NBC 5 DFW (and even their 2013-2016 graphics used some elements of Look F) from 2011 until about a few weeks ago when they reverted to using the same standardized graphics seen on the other NBC O&Os, and NBC 4 NYC which used look D in 2008-2012 (which itself looks inspired by Look C). If this pattern keeps going, Look (insert letter here, but presumably Look O) will rollout in 2020 for the Olympic games in Tokyo.

 

Which one was Look D? Got a video?

[24994J 5630]

Which one was Look D? Got a video?

This is it, though I don't ever recall hearing 'Look D' as the official name. That said, it's also 1am and I'm not totally thinking straight.

 

[mardek1995 200]

Yeah and WNBC was supposed to have used Look C as well, but anyway, about the pattern of NBC O&O graphics, is there some strategic reasoning behind NBC Arthouse's pattern of rolling out their O&O graphics before the summer olympics begins, which it's been doing for the most part (the exceptions already mentioned above) since 2008?

[24994J 5630]

It's the same reason other station roll out graphics for sweeps.

 

New graphics + More viewers (for a short-term event) = More viewers in the long run

 

It's not an exact science, more so wishful thinking.

[mardek1995 200]

It's the same reason other station roll out graphics for sweeps.

 

New graphics + More viewers (for a short-term event) = More viewers in the long run

 

It's not an exact science, more so wishful thinking.

I get that, sort of. I mean, the Olympics are a big event after all, and I could understand NBC Arthouse's reasoning behind introducing new graphics for the NBC O&Os every leap year before the Olympics if that's why. And this pattern is going to continue into 2020 with Look (insert letter here, but once again, presumably Look O or some other letter they haven't used yet) isn't it?

[WCAUTVNBC10 413]

It just so happens that I just noticed a pattern. Since 2008, NBC Artworks seems to like to rollout their new graphics in the same year as the Olympics and always before it even starts (often with the rollout ending a little less than a month before the opening ceremony), the only exceptions to the rule were NBC 5 DFW (and even their 2013-2016 graphics used some elements of Look F) from 2011 until about a few weeks ago when they reverted to using the same standardized graphics seen on the other NBC O&Os, and NBC 4 NYC which used look D in 2008-2012 (which itself looks inspired by Look C). If this pattern keeps going, Look (insert letter here, but presumably Look O) will rollout in 2020 for the Olympic games in Tokyo.

 

I don't see where you're finding this pattern. Look C started rolling out well after the 2008 summer Olympics. Look E was supposed to roll out in late 2010, early 2011 until the Comcast takeover put the kibosh on it. Look F debuted in the fall of '11 as well as KXAS picking up Look G around that same timeframe. This is really their first every rollout that's coincided with the Olympics.