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WHDH, "Independent" edition


kdex86

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They bump CW programming for CBS programming when KYW needs to run weather coverage?

Usually it's the opposite - KYW airs CBS programming while weather coverage, if warranted, runs over on WPSG. If breaking news coverage warrants, though, KYW will go live on 3 while CBS gets bumped to 57.

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Surprise this hasn't been mentioned yet - WHDH is now starting their morning news a half hour earlier, at 4:30:

[MEDIA=twitter]836546559777058816[/MEDIA]

 

What is the point of starting local news at 4:30 AM? And how is the 4:30-5:00 AM timeslot a "lucrative" one for morning news (as opposed to 4:00-4:30 AM)?

 

This means all 5 news stations in Boston are now simultaneously airing news before 5 AM. Which one is going to cry "uncle"?

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Surprise this hasn't been mentioned yet - WHDH is now starting their morning news a half hour earlier, at 4:30:

[MEDIA=twitter]836546559777058816[/MEDIA]

 

What is the point of starting local news at 4:30 AM? And how is the 4:30-5:00 AM timeslot a "lucrative" one for morning news (as opposed to 4:00-4:30 AM)?

 

This means all 5 news stations in Boston are now simultaneously airing news before 5 AM. Which one is going to cry "uncle"?

 

WSVN... your next! Hopefully.

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Surprise this hasn't been mentioned yet - WHDH is now starting their morning news a half hour earlier, at 4:30:

[MEDIA=twitter]836546559777058816[/MEDIA]

 

What is the point of starting local news at 4:30 AM? And how is the 4:30-5:00 AM timeslot a "lucrative" one for morning news (as opposed to 4:00-4:30 AM)?

 

This means all 5 news stations in Boston are now simultaneously airing news before 5 AM. Which one is going to cry "uncle"?

WJW has started their morning news at 4am (after replaying their 10pm news a second time at 3am) for the past few years.

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Surprise this hasn't been mentioned yet - WHDH is now starting their morning news a half hour earlier, at 4:30:

[MEDIA=twitter]836546559777058816[/MEDIA]

 

What is the point of starting local news at 4:30 AM? And how is the 4:30-5:00 AM timeslot a "lucrative" one for morning news (as opposed to 4:00-4:30 AM)?

 

This means all 5 news stations in Boston are now simultaneously airing news before 5 AM. Which one is going to cry "uncle"?

4:30 am news has been a thing for at least the five years if not more. It's not surprising there's a lot of people who either have crack-of-dawn starting shifts, or if they live far enough on the outskirts that they have a couple-hours drive or transit commute. Honestly, it'd be more shocking if news stations in top ten markets didn't have a 4:30 am newscast.

Heck, here in Colorado Springs, DMA 80-something, three of the 4 stations start news at 4:30. (The exception now is Media General/Nexstar's Fox 21, KXRM).

 

Why not 4 am? Likely because of the affiliation contracts like the one mentioned in the linked article above. In 2010, WJLA needed a waver to air America This Morning at 4. It'll probably be a while before the networks to push up Early Today or CBS Morning News or America This Morning to 3:30 am.

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Why not 4 am? Likely because of the affiliation contracts like the one mentioned in the linked article above. In 2010, WJLA needed a waver to air America This Morning at 4. It'll probably be a while before the networks to push up Early Today or CBS Morning News or America This Morning to 3:30 am.

 

There's also a financial cut-off. A 4:30am show really only breaks even. Between the low ad rate for such a small audience and the staffing/overtime costs for pushing back start times (and early morning penalty pay in union shops), 4:30 shows make almost no money. Their only use is driving a few more people into 5am where revenues jump dramatically. A 4am start would only be a money loser with no long term benefit.

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There's also a financial cut-off. A 4:30am show really only breaks even. Between the low ad rate for such a small audience and the staffing/overtime costs for pushing back start times (and early morning penalty pay in union shops), 4:30 shows make almost no money. Their only use is driving a few more people into 5am where revenues jump dramatically. A 4am start would only be a money loser with no long term benefit.

 

For a while WCAU was unofficially airing 4AM news (and even started at 3 for Weather) for over a year but then was quietly dropped.

 

WMAQ also does it and because their in the central time zone they can take the second airing of Early Today at 3:30. I think there maybe other central time zones doing the same.

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Surprise this hasn't been mentioned yet - WHDH is now starting their morning news a half hour earlier, at 4:30:

[MEDIA=twitter]836546559777058816[/MEDIA]

 

What is the point of starting local news at 4:30 AM? And how is the 4:30-5:00 AM timeslot a "lucrative" one for morning news (as opposed to 4:00-4:30 AM)?

 

This means all 5 news stations in Boston are now simultaneously airing news before 5 AM. Which one is going to cry "uncle"?

 

My question is, what took so long?

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4:30 am news has been a thing for at least the five years if not more. It's not surprising there's a lot of people who either have crack-of-dawn starting shifts, or if they live far enough on the outskirts that they have a couple-hours drive or transit commute.

 

Or they work nights and get home around 4:00am. (That was me for the five holiday seasons that I worked at a USPS facility.)

 

And don't forget hospital waiting rooms and open-all-night diners and cafes.

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Or they work nights and get home around 4:00am. (That was me for the five holiday seasons that I worked at a USPS facility.)

 

And don't forget hospital waiting rooms and open-all-night diners and cafes.

 

And don't forget the tweakers, crack heads, hookers (excuse me escorts) ner-do-wells, uber drivers, and donut makers.

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And don't forget the tweakers, crack heads, hookers (excuse me escorts) ner-do-wells, uber drivers ans donut makers.

 

90% of whom have a good chance of doing something overnight to end up on the 4:30 a.m. news.

 

But seriously, morning news is one of the few timeslots in which viewers aren't tuning out or dying off in droves. The late newscasts have been declining in ratings steadily for some time now, while viewers seem to still at least half care about watching reheated news first thing in the morning. I'm also skeptical that pre-5 a.m. news is really that much in demand even in the largest markets, let alone whether or not it will still be sustainable or as prevalent 10 or 15 years from now. But the powers that be have at least been convinced that starting early is important, and there still seem to be a decent amount of eyeballs at least for the 5-9 a.m. hours.

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90% of whom have a good chance of doing something overnight to end up on the 4:30 a.m. news.

 

But seriously, morning news is one of the few timeslots in which viewers aren't tuning out or dying off in droves. The late newscasts have been declining in ratings steadily for some time now, while viewers seem to still at least half care about watching reheated news first thing in the morning. I'm also skeptical that pre-5 a.m. news is really that much in demand even in the largest markets, let alone whether or not it will still be sustainable or as prevalent 10 or 15 years from now. But the powers that be have at least been convinced that starting early is important, and there still seem to be a decent amount of eyeballs at least for the 5-9 a.m. hours.

 

I can tell you as a regular commuter in Norcal and Socal that the drive is really getting fired up around 4:30-5am. People are up at that hour on the coast...but are they up in the rest of good old USA?

 

The 4:30 shows are just a lame re-cap of the 11pm, and locally they are just a bunch of teases for the 5-9 offerings.

I will watch the the first few mins at the most, and that's just to make sure the world is still spinning in the proper direction.

 

As kids we watched Captain Kangaroo , Hobo Kelly and a slew of morning kids show that really entertained. Now it's just the same kiddie concept b.s....but aimed at young moms addicted to Facebook and youtube unboxing videos.

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  • 1 month later...

What's more surprising to me is KXRM, the Fox affiliate in Colorado Springs, runs a 5am news on Saturday and Sunday. I'm not sure who is watching the broadcast, but it is an odd expansion that has occurred since Nexstar became owner of the station.

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What's more surprising to me is KXRM, the Fox affiliate in Colorado Springs, runs a 5am news on Saturday and Sunday. I'm not sure who is watching the broadcast, but it is an odd expansion that has occurred since Nexstar became owner of the station.

 

I have a feeling that won't last too long. A weekend 5am is just too early for a market like Colorado Springs.

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What's more surprising to me is KXRM, the Fox affiliate in Colorado Springs, runs a 5am news on Saturday and Sunday. I'm not sure who is watching the broadcast, but it is an odd expansion that has occurred since Nexstar became owner of the station.

 

That occured under M.G. ownership.

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I have a feeling that won't last too long. A weekend 5am is just too early for a market like Colorado Springs.

 

On the other hand, Colorado Springs has a substantial military presence, so there might actually be enough people awake at that time to make a newscast worthwhile.

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On the other hand, Colorado Springs has a substantial military presence, so there might actually be enough people awake at that time to make a newscast worthwhile.

 

Yes they do have a substantial military presence. The other weird thing, and maybe someone can ask..because I know that if you are a military person, when the census comes up, they don't count you as from the area where you are residing but an area where you are originally from. I wonder if the same is true in regards to DMA rankings

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From an article concerning Enlisted, a show that aired on Fox a few years ago:

As a Nielsen representative explained, the monitoring firm can track the viewing habits for some, but not all, members of the military. Service members and their families who live in officer’s housing that meets
, “a house, an apartment, a mobile home, a group of rooms, or a single room that is occupied (or if vacant, is intended for occupancy) as separate living quarters,” can become Nielsen families. But soldiers who live in barracks housing, like other people who live in what are known as “group quarters,” such as prisons, retirement homes, and other institutions, cannot.

 

Of course, it doesn't exactly answer whether they count those living in the barracks as part of the market, but I imagine they try to.

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