Mrtraveler01 739 Posted July 31, 2018 Posted July 31, 2018 After teasing us for over a year with a new logo for their apps, KMOV has finally implemented new graphics. Quick observation seems to suggest that the L3s are the same ones the KPHO/KTVK duopoly however the open seems to have been inspired by the CBS O&Os. The music has also switched back to CBS Enforcer using various cuts of it. The link below includes part of the open and also some of the graphics at work. http://www.kmov.com/story/38769978/too-close-to-the-curb-residents-complain-of-unfair-parking-tickets This also represents the end of the Belo graphics.
dman748 1257 Posted July 31, 2018 Posted July 31, 2018 The new V/O by Brian Lee: Live from the KMOV Broadcast Center in Downtown Saint Louis. This is News 4, Watching Out For You.
Georgie56 3350 Posted July 31, 2018 Posted July 31, 2018 They should stay consistent with Enforcer and use the newer cuts for bumpers, just like they do for the open.
Mrtraveler01 739 Posted July 31, 2018 Author Posted July 31, 2018 They should stay consistent with Enforcer and use the newer cuts for bumpers, just like they do for the open. Agreed, that's my only big compliment about this. Compared to what they had before, this is a dramatic improvement.
Samantha 2907 Posted July 31, 2018 Posted July 31, 2018 It's actually pretty nice. I feel like the 3D rendering is a little too sparse on the background, and the constant social changes are a little distracting, but it's an improvement for sure.
tyrannical bastard 4084 Posted July 31, 2018 Posted July 31, 2018 Very clean and just the right amount of 3D to it....I like it.
dman748 1257 Posted July 31, 2018 Posted July 31, 2018 Brian doesn't work and the slogan sucks! Wait a minute so you're saying that Brian Lee isn't a good fit for KMOV?
ABC 7 Denver 1743 Posted July 31, 2018 Posted July 31, 2018 Wait a minute so you're saying that Brian Lee isn't a good fit for KMOV? Yes.
Georgie56 3350 Posted July 31, 2018 Posted July 31, 2018 I can see the CBS O&O influence. Very nice all around.
Georgie56 3350 Posted July 31, 2018 Posted July 31, 2018 I'm really digging the cut they're using for mornings. It's a light rock cut of Enforcer.
tw-804 194 Posted July 31, 2018 Posted July 31, 2018 Brian doesn't work and the slogan sucks! "Watching Out For You" sucks? Tell that to KOIN 6 in Portland...
TheRolyPoly 2659 Posted July 31, 2018 Posted July 31, 2018 Brian doesn't work and the slogan sucks! "Watching Out For You" sucks? Tell that to KOIN 6 in Portland... Plus, KMOV has used "Watching Out For You" in some form for like a decade now so... yeah.
MidwestTV 1270 Posted July 31, 2018 Posted July 31, 2018 It's fine. I feel like the movement is a bit too quick, especially towards the end with the 4. But It's good. "Watching Out For You" sucks? Tell that to KOIN 6 in Portland... Certainly better than the atrocity "We've Got Your Back" KSN tried to use for a hot minute.
Georgie56 3350 Posted July 31, 2018 Posted July 31, 2018 Plus, KMOV has used "Watching Out For You" in some form for like a decade now so... yeah. It’s a vast improvement over “News 4 Never Stops”.
TheRolyPoly 2659 Posted July 31, 2018 Posted July 31, 2018 It’s a vast improvement over “News 4 Never Stops”. At one time, KMOV used "News 4 Never Stops Watching Out For You." Yes, they legitimately used that in a news open.
dman748 1257 Posted July 31, 2018 Posted July 31, 2018 Yes. Ummmm sorry to say if Lee fits with the CBS O&Os he certainly fits with KMOV (even though that's the only Meredith-owned station to use Lee as their V/O guy)
24994J 5676 Posted July 31, 2018 Posted July 31, 2018 Ummmm sorry to say if Lee fits with the CBS O&Os he certainly fits with KMOV (even though that's the only Meredith-owned station to use Lee as their V/O guy) That's assuming he thinks Brian fits the CBS O&O, which I don't think he does.
dman748 1257 Posted July 31, 2018 Posted July 31, 2018 That's assuming he thinks Brian fits the CBS O&I'd, which I don't think he does. In my opinion, I think he fits the CBS O&Os just fine
MyNewsArchive 197 Posted July 31, 2018 Posted July 31, 2018 Alright, last opening that I'm posting for KMOV's new graphics. Enjoy KMOV News 4 at Noon https://www.youtube.com/watch?v=f1twfGEv_20
Guest Posted July 31, 2018 Posted July 31, 2018 Linear Drift hit the nail on the head with another unique open with rehashed lower 3rd graphics. I wonder if this will be a trend for them, using the same template for lower 3rd and other graphics but making unique opens. Clearly, this is not the same open that KTVK/KPHO have, but it's also not what WFTV has (who originally had the lower 3rd graphics). EDIT: I meant Hothaus, not Linear Drift. But now part of me feels like Linear Drift is behind the open, if they are that's rather unique to use two designs from two competitors at once. If it's not Linear Drift and it is in fact Hothaus, that's the most Linear Drift I've ever seen a Hothaus open.
dman748 1257 Posted July 31, 2018 Posted July 31, 2018 Linear Drift hit the nail on the head with another unique open with rehashed lower 3rd graphics. I wonder if this will be a trend for them, using the same template for lower 3rd and other graphics but making unique opens. Clearly, this is not the same open that KTVK/KPHO have, but it's also not what WFTV has (who originally had the lower 3rd graphics). But the one thing they have consistency with is Brian Lee saying "Live from the KMOV Broadcast Center in Downtown St. Louis. This is News 4, Watching Out For You." he no longer says the time of day in the intro which he did when KMOV had the Belo Graphics
qunewsguy 380 Posted July 31, 2018 Posted July 31, 2018 I'm pretty sure this is Hothaus given the lower thirds which are a dead giveaway.
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