ABC changing their logo; New graphics coming for ABC owned stations

[GodfreyGR 687]

Not sure if we're tracking affiliate rollout of the new ABC logo here or not, but WDAY/Fargo has been using it on air for the last few days now. Everything on air and on social media is the same with the new ABC logo proportion-wise as it was before.

[William1111 41]

Like many people, this new logo rubs the wrong way with me.

 

It reminds me a lot of the "ABC News" logo from the 2016-era fake news site abcnews.com.co

 

Edited August 18, 2021 by William1111

[ABC 7 Denver 1729]

I wonder if we're going to see KGO's 2000-2004 gfx brought back! lol

[KRAP-TV 146]

2 hours ago, William1111 said:

Like many people, this new logo rubs the wrong way with me.

 

It reminds me a lot of the "ABC News" logo from the 2016-era fake news site abcnews.com.co

 

 

Ermahgerd I forgot all about that mess of a site...

[ABC 7 Denver 1729]

On 5/22/2021 at 11:12 AM, ttvn2000 said:

The proportions are all wrong.  Demanding the “dot” is 75% of the circle 7 basically has the two elements fighting for dominance. Maybe I’ll get used to it...but it’s awkward.

 

Same issue the way KMGH is going!

 

[wabceyewitness 825]

I wonder when the owned stations will start rolling out the new logo? I’d presume around Labor Day for the new fall season?

[Vincent 7]

I wonder when WPVI TV 6abc will roll out the new abc logo to match its 54 year old egg shaped 6 logo. That logo has been in place since 1967 although it rolled out very slowly until becoming the full time logo when action news premiered in 1970.

 

I would think a complete overhaul of the logo would be a big mistake for channel 6 viewers resist change , and they went through this with the short lived action news theme. in 1996.

[phillynewslover 135]

Technically, that "egg" logo has only been used for about 10 years - the "6" is the iconic part, and they can probably incorporate that into the new logo without viewers getting mad. They could go back to their old 6 in a blue box, lol.

[Action Newsroom 1299]

I just saw WPVI's logo with the new ABC logo during a station ad on COVID awareness. It looks...alright. But the proportion of the new ABC logo looks a bit overwhelming at first. We'll see if it looks better when it officially debuts.

[phillynewslover 135]

I just heard that ad but I didn't look at it. Would've liked to see that.

[Vincent 7]

Of course the 6 is iconic its been around since 1967 before action news was thought of. At first I believe it was first used to denote a color program.

[phillynewslover 135]

Here is the new WPVI logo. 

[24994J 5621]

That's not bad at all. Looks to be abiding by the 60% mandate, and not a pixel more.

[WCAUTVNBC10 413]

It ain't good but it could be much worse.

 

Also can't help but wonder if that's an element from the O&O package or not although it could pass for something from their in-house look as well.

Edited August 24, 2021 by WCAUTVNBC10

[mightynine 290]

Found this on ABC’s online store:

https://shopabctv.com/pages/abc-local-stations

[24994J 5621]

God, ABC is missing out on a lot of my money by not having a WLS store. The ABC7 flashdrive and Eyewitness News drawstring bag that I got for free doesn't make them much money. 

[SFTV 529]

I   just  want  a circle 7 pin!

[mark 55]

3 hours ago, mightynine said:

Found this on ABC’s online store:

https://shopabctv.com/pages/abc-local-stations

KRTK... sigh. 

[H-Town TV Fan 219]

3 hours ago, mightynine said:

Found this on ABC’s online store:

https://shopabctv.com/pages/abc-local-stations

The new ABC logo looks best with this logo IMO.

[CircleWXYZ 181]

WXYZ in Detroit is now beginning to use the new ABC logo.

[Vincent 7]

The 6 logo looks the same as it did when it debuted in September 1967 to denote color presentations.

[groupwfan 97]

14 hours ago, Vincent said:

The 6 logo looks the same as it did when it debuted in September 1967 to denote color presentations.

And that was during the WFIL days before the call letter change!

17 hours ago, CircleWXYZ said:

WXYZ in Detroit is now beginning to use the new ABC logo.

Probably better than their former O&O brethren! (Since ‘XYZ was an O&O before they got Scripp’ed…)

[Vincent 7]

Yes about  a little less  than 4 years before WFIL TV became WPVI TV . The 1963 Triangle logo was still used by channel 6 even after the current logo debuted. By April 1970 when action news debuted the 1967 logo started to be used full time and the 1963 logo was retired.

[newsteam13 400]

REWIND TO 1996 where the ABC very-brief Fall Preview ended with the conductor stepping off the podium to reveal that variation of the ABC logo. 

 

 

 

[24994J 5621]

I might've already posted this somewhere, but it's interesting that ABC previewed this new logo 5 years ago, in a long promo for the 2016 Fall line-up. I don't have the video handy, but I took screencaps back then, not knowing it would be official this many years later.