WDIV Announces Plans to open Coffee Shop, TV Studio

[ns8401 968]

WDIV is opening a coffee shop in the western Detroit suburb of Plymouth with the oh so clever name “Fourgrounds”. 
 

https://www.clickondetroit.com/news/local/2025/06/24/local-4-to-open-coffee-shop-community-space-in-downtown-plymouth/

[WhoCares2 9]

First of all, this is one of the dumbest things I've ever heard.

Secondly, are things so profitable with Sean McLaughlin at Graham that they can afford to do this?

[Georgie56 3351]

I think it's a good idea. Local TV news needs all the help it can get, and this is a very innovative way of doing it. This'll help viewers have a more personal connection with WDIV.

 

Also, the article mentions that WDIV is moving production of their daily lifestyle show there.

Edited Wednesday at 01:34 AM by Georgie56

[KShow2 4]

1 hour ago, WhoCares2 said:

First of all, this is one of the dumbest things I've ever heard.

Secondly, are things so profitable with Sean McLaughlin at Graham that they can afford to do this?

 

I agree. With all the cuts in television, this is what they decide to spend their money on? I don’t see this lasting a year. It won’t attract viewers, if that’s what they’re hoping for. 

[MidwestTV 1270]

What do you got to lose? Better to try something unique to spark energy and fail, than try nothing new and fail anyway.

[tyrannical bastard 4084]

Interesting concept.  Seems like it's an idea they should have tried decades ago as lifestyle programming ...cough cough "pay for play" and online interactivity was beginning to take off.

 

[Dave Lampstein 135]

Kind of an interesting idea. I really didn't care for the entirely AI-written article about their own endeavor though... it has hallmarks of ChatGPT throughout which feels really lazy.

[appleachian 137]

WRAL has a store in the Raleigh-Durham airport.  It’s just a market with supplies for travelers.  I assume its real purpose is just like any other form of advertising.  It exposes newcomers and visitors to the WRAL brand. 
 

https://www.rdu.com/wral-travel-store/

[TheRolyPoly 2665]

1 hour ago, appleachian said:

WRAL has a store in the Raleigh-Durham airport.  It’s just a market with supplies for travelers.  I assume its real purpose is just like any other form of advertising.  It exposes newcomers and visitors to the WRAL brand. 
 

https://www.rdu.com/wral-travel-store/

 

If you click on the picture, you can see a bit inside the store, but unfortunately, there's no WRAL merchandise. Its just a marketing purpose with no real merch for us fanatics of WRAL-TV, which kinda stinks because I'd wish they did have some so I can buy some whenever I'm in the Raleigh market.

[Megatron81 290]

WFLA has a store in Tampa's airport just branding no merch just to get snacks, drinks, books, & mags. Maybe be a few that like WDIV will show up for the morning show and the lifestyle program and get a cup of coffee I don't know if this will work thou.

[Kingpeytonifx 24]

Never in my life have I seen a tv station open a coffee shop wonder what ever stations do this besides the ones seen here 

[MarkAnimates 29]

This is interesting....

[SFTV 542]

 

On 6/25/2025 at 9:51 PM, TheRolyPoly said:

 

If you click on the picture, you can see a bit inside the store, but unfortunately, there's no WRAL merchandise. Its just a marketing purpose with no real merch for us fanatics of WRAL-TV, which kinda stinks because I'd wish they did have some so I can buy some whenever I'm in the Raleigh market.

Same with KUSI…. 
https://www.san.org/Shop-Dine-Relax/Detail?Id=54

[mre29 1590]

CNBC has shops in multiple airports, though they're also just news/convenience stores with branding. I remember seeing one in Charlotte back in 2007.