New Comcast Logo Features NBC Peacock

[Geoffrey 873]

The new Comcast logo has been unveiled and it features the NBC peacock on top.

 

 

Image from @CNBCnow: https://twitter.com/CNBCnow/status/278236628730920963/photo/1

 

The Wall Street Journal has a short story about the change: http://online.wsj.com/article/SB10001424127887324478304578171611450891682.html

 

I'm guessing this won't affect the sports channels as they had different looks to begin with.

 

(Wasn't sure if this deserved its own thread... Feel free to move this if necessary.)

[KRAP-TV 146]

I don't understand why they feel the need to mingle the brands. I think the two brands are pretty strong on their own. Not digging this change so much...

[LoadStar 364]

Wow. That is seriously unimaginative.

[Jess 1116]

I'm... kind of speechless right now.

 

I like the typography of "COMCAST" here. Very classical, art-decoish, and I think this matches the signage on their headquarters, right? (I haven't made my annual pilgrimage downtown to see the light shows at Wanamacy's and Comcast Center yet)

 

I'm less sure about the adoption of the peacock as their official logo, though. Yes, it's one of the most recognized and most well-designed logos in the world. But that logo is so associated with NBC. If I literally just look at the peacock, my brain interprets it as "NBC" - that's how strongly tied it is. Therefore, I keep reading that logo as "NBC Comcast". I'm sure I'll get used to it, but it creates brand confusion. Especially since they deliberately chose not to go that route when they bought and rebranded NBCUniversal.

 

Speaking of which, this has to mean the end of that particular corporate name. I think it was telling when the new Universal Pictures logo came out earlier this year bearing "A COMCAST COMPANY" instead of NBCUniversal. When you look at their (new?) corporate site (which is way way way too large for its own good), their "media and technology" page lists everything together by unit, without mentioning "NBCUniversal". That name is there, but you have to look. This tells me that they'll be integrating everything under the Comcast banner at some point.

 

Still - I have to just shake my head. Their branding was already a mess with Xfinity, Comcast SportsNet mixing logos, that Universal Pictures logo, etc. This only makes it more of a mess, at least in the short term. They have to get this logo out there so I don't keep reading "NBC Comcast".

[CircleSeven 1960]

This is as worst than when Gannett dropped the Deathstar...... A baby can draw a better logo than that. But I do miss the Eurostyle Double "C" logo from many years ago, before Comcast Cable carriage expand its way to Chicago.

 

 

Why can't we have folks come up with something that has that "umph" and "stank" or any sort of distinctiveness like this. Its like these new logos have to be "simple" and "clean". I don't think I was pissed like this since Pepsi changed its font and the 'globe' design, four years ago.

 

I mean, what the hell is it? You can barely see the font. It's looks like a naked person with a peacock hat. That's it. Go Back to the drawing board Comcast. Craziness.

[channel2 982]

This isn't even that "clean" either. The letters follow the irritating half-rounded, half-straight terminal trend.

[MidwestTV 1247]

I'm... kind of speechless right now.

 

I like the typography of "COMCAST" here. Very classical, art-decoish, and I think this matches the signage on their headquarters, right? (I haven't made my annual pilgrimage downtown to see the light shows at Wanamacy's and Comcast Center yet)

 

I'm less sure about the adoption of the peacock as their official logo, though. Yes, it's one of the most recognized and most well-designed logos in the world. But that logo is so associated with NBC. If I literally just look at the peacock, my brain interprets it as "NBC" - that's how strongly tied it is. Therefore, I keep reading that logo as "NBC Comcast". I'm sure I'll get used to it, but it creates brand confusion. Especially since they deliberately chose not to go that route when they bought and rebranded NBCUniversal.

 

Speaking of which, this has to mean the end of that particular corporate name. I think it was telling when the new Universal Pictures logo came out earlier this year bearing "A COMCAST COMPANY" instead of NBCUniversal. When you look at their (new?) corporate site (which is way way way too large for its own good), their "media and technology" page lists everything together by unit, without mentioning "NBCUniversal". That name is there, but you have to look. This tells me that they'll be integrating everything under the Comcast banner at some point.

 

Still - I have to just shake my head. Their branding was already a mess with Xfinity, Comcast SportsNet mixing logos, that Universal Pictures logo, etc. This only makes it more of a mess, at least in the short term. They have to get this logo out there so I don't keep reading "NBC Comcast".

Yeah. Apparently they don't know that if you stick the NBC peacock just about ANYWHERE on a logo it's probably going to be read as "NBC Whatever-the-branding-name-is-here," so therefore, not only am I reading it as "NBC Comcast," but for the briefest moment I actually thought that Comcast was the one owned by NBC, and not the other way around.

 

(...just for giggles...NBComcast)

 

 

This isn't even that "clean" either. The letters follow the irritating half-rounded, half-straight terminal trend.

I agree with that as well. If you're going to use that type of font, then it needs to be like Century Gothic when it's not bold and have EVERYTHING be sharp.

[Action Newsroom 1300]

Umm...okay, call me surprised. I think the Peacock should stand to the right of the logo. And the Comcast logo should more bolder and in a different font. You guys get where I'm going with here?

[Jase 1068]

I don't understand why they feel the need to mingle the brands. I think the two brands are pretty strong on their own. Not digging this change so much...

I'm in the minority here, but the new logo isn't bad imo. I checked out the new Comcast corporate web site to see how it was used and it seems to work. The combining of two brands (or elements of two brands, i.e.. United Airlines with Continental's globe logo) isn't new, so it should come as no surprise they used both NBC and Comcast here.

 

Could it be better? Probably. Is it the worst? No. I consider the new Telemundo logo to be the worse in the Comcast/NBCUniversal portfolio.

[Amra 171]

The United Airlines name with the Continental Globe is a travesty as is this logo.

[tyrannical bastard 4036]

The million dollar question is...which is dragging the other one down more?

 

Despite the recent success of NBC, I think both companies are a match made in hell for each other. Comcast is synonymous with horrible cable service and NBC is synonymous with lousy programming and corporate synergy being pushed at every possible level to the point of their shows being unwatchable.

 

If I were to combine the two, I would have used the red comcast C with the peacock inside.

[Jase 1068]

If I were to combine the two, I would have used the red comcast C with the peacock inside.

That would be too close to the old NBCUniversal logo. My guess is that they looked at past/present logos when either NBC and/or the peacock was combined with something else and thus settled on this.

[tyrannical bastard 4036]

I don't know if this version was ever used, but I found this on Klein&'s 1982 demo reel...go to the :55 mark...

[WCAUTVNBC10 413]

I don't know if this version was ever used, but I found this on Klein&'s 1982 demo reel...go to the :55 mark...

it was. It was just an alternate layout

[KRAP-TV 146]

It looks like I'm not the only one confused about this change...

 

http://www.underconsideration.com/brandnew/archives/comcast_takes_nbc_peacock_hostage.php

 

"Moving the peacock into corporate territory where it now becomes an ambassador for a technician making you wait at home for a window of 4 hours to repair your cable or internet connection is absolutely counterproductive: The NBC peacock logo should stand for television entertainment alone and focus on elbowing its way back into its equally iconic networks logos and their ongoing rivalries. Diluting that brand — which stands for Today, the Olympics coverage, The Voice (hey, I don’t make the ratings), Parks and Recreation and all the way back to Seinfeld and Friends — in favor of corporate appearances feels like a mistake."

 

"Overall, a head-scratcher. A real head-scratcher."

[24994J 5630]

Moving the peacock into corporate territory where it now becomes an ambassador for a technician making you wait at home for a window of 4 hours to repair your cable or internet connection is absolutely counterproductive: The NBC peacock logo should stand for television entertainment alone and focus on elbowing its way back into its equally iconic networks logos and their ongoing rivalries. Diluting that brand — which stands for Today, the Olympics coverage, The Voice (hey, I don’t make the ratings), Parks and Recreation and all the way back to Seinfeld and Friends — in favor of corporate appearances feels like a mistake.

That hits the nail right on the head.

[detroiter313 181]

Which logo is worse:

The current NBCUniversal logo (without the NBC peacock and the Universal globe unlike its first logo)

or the new Comcast logo (NBC peacock on top)

 

I really don't know, but I rather like Comcast's first 2 logos better.

[AaronQ 282]

Which logo is worse:

The current NBCUniversal logo (without the NBC peacock and the Universal globe unlike its first logo)

or the new Comcast logo (NBC peacock on top)

 

I really don't know, but I rather like Comcast's first 2 logos better.

I say both are sh*tty

[stevieboy247 42]

I say both are sh*tty

I totally agree.

[RCA TK47 277]

Such a bizarre choice to put the peacock in the corporate logo. It almost makes me feel like I have to wait from noon till 5 for Brian Williams to show up and fix the cable. lol

[Rusty Muck 4405]

Which logo is worse:

The current NBCUniversal logo (without the NBC peacock and the Universal globe unlike its first logo)

or the new Comcast logo (NBC peacock on top)

 

I really don't know, but I rather like Comcast's first 2 logos better.

If Comcast intended to adopt the NBC peacock for their new main logo, they never should have reworked the NBCUni logo to just a text line. Nor should "NBCUniversal" have been allowed to continue as a company (but that's probably owning to the fact that GE still has a minority share in NBCUni to begin with).

 

Flashback to 1986, when NBC unveiled the current peacock logo. It didn't happen overnight, but that logo was implemented for all of NBC's departments, six in total (News, Sports, Entertainment, Stations, Network - including the soon-to-be-sold-off radio network - and Productions). All departments got the logo and the same typeface. Perfect execution, simple, straightforward.

 

This current cacophony of companies, networks and departments needs a universal (pardon the pun) branding overhaul, and bad.

[SterlingNorth 33]

I guess NBCUniversal will live for only as long as GE has a stake, for bookkeeping purposes. Once Comcasts buys out the rest, NBCU will be retired.

Speaking of which' date=' this has to mean the end of that particular corporate name. I think it was telling when the new Universal Pictures logo came out earlier this year bearing "A COMCAST COMPANY" instead of NBCUniversal. When you look at their (new?) corporate site (which is way way way too large for its own good), their "media and technology" page lists everything together by unit, without mentioning "NBCUniversal". That name is there, but you have to look. This tells me that they'll be integrating everything under the Comcast banner at some point.[/quote']

[Viper550 292]

You know, I wouldn't be surprised if they do what just about every Canadian media conglomerate of this nature does and re-names the whole division Comcast Media at some point.

[Rusty Muck 4405]

You know, I wouldn't be surprised if they do what just about every Canadian media conglomerate of this nature does and re-names the whole division Comcast Media at some point.

Heh. I totally forgot about CTVBellGlobeCHUMCityMedia...