Geoffrey 863 Posted December 10, 2012 Share Posted December 10, 2012 The new Comcast logo has been unveiled and it features the NBC peacock on top. Image from @CNBCnow: https://twitter.com/CNBCnow/status/278236628730920963/photo/1 The Wall Street Journal has a short story about the change: http://online.wsj.com/article/SB10001424127887324478304578171611450891682.html I'm guessing this won't affect the sports channels as they had different looks to begin with. (Wasn't sure if this deserved its own thread... Feel free to move this if necessary.) Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/ Share on other sites More sharing options...
KRAP-TV 146 Posted December 10, 2012 Share Posted December 10, 2012 I don't understand why they feel the need to mingle the brands. I think the two brands are pretty strong on their own. Not digging this change so much... Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77571 Share on other sites More sharing options...
LoadStar 364 Posted December 10, 2012 Share Posted December 10, 2012 Wow. That is seriously unimaginative. Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77572 Share on other sites More sharing options...
Jess 1115 Posted December 10, 2012 Share Posted December 10, 2012 I'm... kind of speechless right now. I like the typography of "COMCAST" here. Very classical, art-decoish, and I think this matches the signage on their headquarters, right? (I haven't made my annual pilgrimage downtown to see the light shows at Wanamacy's and Comcast Center yet) I'm less sure about the adoption of the peacock as their official logo, though. Yes, it's one of the most recognized and most well-designed logos in the world. But that logo is so associated with NBC. If I literally just look at the peacock, my brain interprets it as "NBC" - that's how strongly tied it is. Therefore, I keep reading that logo as "NBC Comcast". I'm sure I'll get used to it, but it creates brand confusion. Especially since they deliberately chose not to go that route when they bought and rebranded NBCUniversal. Speaking of which, this has to mean the end of that particular corporate name. I think it was telling when the new Universal Pictures logo came out earlier this year bearing "A COMCAST COMPANY" instead of NBCUniversal. When you look at their (new?) corporate site (which is way way way too large for its own good), their "media and technology" page lists everything together by unit, without mentioning "NBCUniversal". That name is there, but you have to look. This tells me that they'll be integrating everything under the Comcast banner at some point. Still - I have to just shake my head. Their branding was already a mess with Xfinity, Comcast SportsNet mixing logos, that Universal Pictures logo, etc. This only makes it more of a mess, at least in the short term. They have to get this logo out there so I don't keep reading "NBC Comcast". Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77573 Share on other sites More sharing options...
CircleSeven 1955 Posted December 10, 2012 Share Posted December 10, 2012 This is as worst than when Gannett dropped the Deathstar...... A baby can draw a better logo than that. But I do miss the Eurostyle Double "C" logo from many years ago, before Comcast Cable carriage expand its way to Chicago. Why can't we have folks come up with something that has that "umph" and "stank" or any sort of distinctiveness like this. Its like these new logos have to be "simple" and "clean". I don't think I was pissed like this since Pepsi changed its font and the 'globe' design, four years ago. I mean, what the hell is it? You can barely see the font. It's looks like a naked person with a peacock hat. That's it. Go Back to the drawing board Comcast. Craziness. Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77576 Share on other sites More sharing options...
channel2 979 Posted December 11, 2012 Share Posted December 11, 2012 This isn't even that "clean" either. The letters follow the irritating half-rounded, half-straight terminal trend. Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77580 Share on other sites More sharing options...
MidwestTV 1232 Posted December 11, 2012 Share Posted December 11, 2012 I'm... kind of speechless right now. I like the typography of "COMCAST" here. Very classical, art-decoish, and I think this matches the signage on their headquarters, right? (I haven't made my annual pilgrimage downtown to see the light shows at Wanamacy's and Comcast Center yet) I'm less sure about the adoption of the peacock as their official logo, though. Yes, it's one of the most recognized and most well-designed logos in the world. But that logo is so associated with NBC. If I literally just look at the peacock, my brain interprets it as "NBC" - that's how strongly tied it is. Therefore, I keep reading that logo as "NBC Comcast". I'm sure I'll get used to it, but it creates brand confusion. Especially since they deliberately chose not to go that route when they bought and rebranded NBCUniversal. Speaking of which, this has to mean the end of that particular corporate name. I think it was telling when the new Universal Pictures logo came out earlier this year bearing "A COMCAST COMPANY" instead of NBCUniversal. When you look at their (new?) corporate site (which is way way way too large for its own good), their "media and technology" page lists everything together by unit, without mentioning "NBCUniversal". That name is there, but you have to look. This tells me that they'll be integrating everything under the Comcast banner at some point. Still - I have to just shake my head. Their branding was already a mess with Xfinity, Comcast SportsNet mixing logos, that Universal Pictures logo, etc. This only makes it more of a mess, at least in the short term. They have to get this logo out there so I don't keep reading "NBC Comcast". Yeah. Apparently they don't know that if you stick the NBC peacock just about ANYWHERE on a logo it's probably going to be read as "NBC Whatever-the-branding-name-is-here," so therefore, not only am I reading it as "NBC Comcast," but for the briefest moment I actually thought that Comcast was the one owned by NBC, and not the other way around. (...just for giggles...NBComcast) This isn't even that "clean" either. The letters follow the irritating half-rounded, half-straight terminal trend. I agree with that as well. If you're going to use that type of font, then it needs to be like Century Gothic when it's not bold and have EVERYTHING be sharp. Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77581 Share on other sites More sharing options...
Action Newsroom 1283 Posted December 11, 2012 Share Posted December 11, 2012 Umm...okay, call me surprised. I think the Peacock should stand to the right of the logo. And the Comcast logo should more bolder and in a different font. You guys get where I'm going with here? Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77583 Share on other sites More sharing options...
Jase 1053 Posted December 11, 2012 Share Posted December 11, 2012 I don't understand why they feel the need to mingle the brands. I think the two brands are pretty strong on their own. Not digging this change so much... I'm in the minority here, but the new logo isn't bad imo. I checked out the new Comcast corporate web site to see how it was used and it seems to work. The combining of two brands (or elements of two brands, i.e.. United Airlines with Continental's globe logo) isn't new, so it should come as no surprise they used both NBC and Comcast here. Could it be better? Probably. Is it the worst? No. I consider the new Telemundo logo to be the worse in the Comcast/NBCUniversal portfolio. Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77584 Share on other sites More sharing options...
Amra 171 Posted December 11, 2012 Share Posted December 11, 2012 The United Airlines name with the Continental Globe is a travesty as is this logo. Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77586 Share on other sites More sharing options...
tyrannical bastard 3954 Posted December 11, 2012 Share Posted December 11, 2012 The million dollar question is...which is dragging the other one down more? Despite the recent success of NBC, I think both companies are a match made in hell for each other. Comcast is synonymous with horrible cable service and NBC is synonymous with lousy programming and corporate synergy being pushed at every possible level to the point of their shows being unwatchable. If I were to combine the two, I would have used the red comcast C with the peacock inside. Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77587 Share on other sites More sharing options...
Jase 1053 Posted December 11, 2012 Share Posted December 11, 2012 If I were to combine the two, I would have used the red comcast C with the peacock inside. That would be too close to the old NBCUniversal logo. My guess is that they looked at past/present logos when either NBC and/or the peacock was combined with something else and thus settled on this. Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77589 Share on other sites More sharing options...
tyrannical bastard 3954 Posted December 11, 2012 Share Posted December 11, 2012 I don't know if this version was ever used, but I found this on Klein&'s 1982 demo reel...go to the :55 mark... Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77592 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted December 11, 2012 Share Posted December 11, 2012 I don't know if this version was ever used, but I found this on Klein&'s 1982 demo reel...go to the :55 mark... it was. It was just an alternate layout Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77593 Share on other sites More sharing options...
KRAP-TV 146 Posted December 11, 2012 Share Posted December 11, 2012 It looks like I'm not the only one confused about this change... http://www.underconsideration.com/brandnew/archives/comcast_takes_nbc_peacock_hostage.php "Moving the peacock into corporate territory where it now becomes an ambassador for a technician making you wait at home for a window of 4 hours to repair your cable or internet connection is absolutely counterproductive: The NBC peacock logo should stand for television entertainment alone and focus on elbowing its way back into its equally iconic networks logos and their ongoing rivalries. Diluting that brand — which stands for Today, the Olympics coverage, The Voice (hey, I don’t make the ratings), Parks and Recreation and all the way back to Seinfeld and Friends — in favor of corporate appearances feels like a mistake." "Overall, a head-scratcher. A real head-scratcher." Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77603 Share on other sites More sharing options...
24994J 5585 Posted December 11, 2012 Share Posted December 11, 2012 Moving the peacock into corporate territory where it now becomes an ambassador for a technician making you wait at home for a window of 4 hours to repair your cable or internet connection is absolutely counterproductive: The NBC peacock logo should stand for television entertainment alone and focus on elbowing its way back into its equally iconic networks logos and their ongoing rivalries. Diluting that brand — which stands for Today, the Olympics coverage, The Voice (hey, I don’t make the ratings), Parks and Recreation and all the way back to Seinfeld and Friends — in favor of corporate appearances feels like a mistake. That hits the nail right on the head. Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77604 Share on other sites More sharing options...
detroiter313 180 Posted December 12, 2012 Share Posted December 12, 2012 Which logo is worse: The current NBCUniversal logo (without the NBC peacock and the Universal globe unlike its first logo) or the new Comcast logo (NBC peacock on top) I really don't know, but I rather like Comcast's first 2 logos better. Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77606 Share on other sites More sharing options...
AaronQ 282 Posted December 12, 2012 Share Posted December 12, 2012 Which logo is worse: The current NBCUniversal logo (without the NBC peacock and the Universal globe unlike its first logo) or the new Comcast logo (NBC peacock on top) I really don't know, but I rather like Comcast's first 2 logos better. I say both are sh*tty Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77607 Share on other sites More sharing options...
stevieboy247 42 Posted December 12, 2012 Share Posted December 12, 2012 I say both are sh*tty I totally agree. Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77611 Share on other sites More sharing options...
RCA TK47 277 Posted December 12, 2012 Share Posted December 12, 2012 Such a bizarre choice to put the peacock in the corporate logo. It almost makes me feel like I have to wait from noon till 5 for Brian Williams to show up and fix the cable. lol Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77614 Share on other sites More sharing options...
Rusty Muck 4378 Posted December 12, 2012 Share Posted December 12, 2012 Which logo is worse: The current NBCUniversal logo (without the NBC peacock and the Universal globe unlike its first logo) or the new Comcast logo (NBC peacock on top) I really don't know, but I rather like Comcast's first 2 logos better. If Comcast intended to adopt the NBC peacock for their new main logo, they never should have reworked the NBCUni logo to just a text line. Nor should "NBCUniversal" have been allowed to continue as a company (but that's probably owning to the fact that GE still has a minority share in NBCUni to begin with). Flashback to 1986, when NBC unveiled the current peacock logo. It didn't happen overnight, but that logo was implemented for all of NBC's departments, six in total (News, Sports, Entertainment, Stations, Network - including the soon-to-be-sold-off radio network - and Productions). All departments got the logo and the same typeface. Perfect execution, simple, straightforward. This current cacophony of companies, networks and departments needs a universal (pardon the pun) branding overhaul, and bad. Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77622 Share on other sites More sharing options...
SterlingNorth 33 Posted December 13, 2012 Share Posted December 13, 2012 I guess NBCUniversal will live for only as long as GE has a stake, for bookkeeping purposes. Once Comcasts buys out the rest, NBCU will be retired. Speaking of which' date=' this has to mean the end of that particular corporate name. I think it was telling when the new Universal Pictures logo came out earlier this year bearing "A COMCAST COMPANY" instead of NBCUniversal. When you look at their (new?) corporate site (which is way way way too large for its own good), their "media and technology" page lists everything together by unit, without mentioning "NBCUniversal". That name is there, but you have to look. This tells me that they'll be integrating everything under the Comcast banner at some point.[/quote'] Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77627 Share on other sites More sharing options...
Viper550 291 Posted December 13, 2012 Share Posted December 13, 2012 You know, I wouldn't be surprised if they do what just about every Canadian media conglomerate of this nature does and re-names the whole division Comcast Media at some point. Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77633 Share on other sites More sharing options...
Rusty Muck 4378 Posted December 15, 2012 Share Posted December 15, 2012 You know, I wouldn't be surprised if they do what just about every Canadian media conglomerate of this nature does and re-names the whole division Comcast Media at some point. Heh. I totally forgot about CTVBellGlobeCHUMCityMedia... Link to comment https://localnewstalk.net/topic/12307-new-comcast-logo-features-nbc-peacock/#findComment-77653 Share on other sites More sharing options...
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