nathannah 2407 Posted September 3, 2022 Share Posted September 3, 2022 39 minutes ago, groupwfan said: That could easily be used on some non-O&Os. (especially WDJT in Milwaukee/Green Bay; as they're the only Weigel owned station to use the current O&O GFX) It'll be interesting if they either adopt this or don't and take the in-house style from WBND, as they've never switched away from channel number branding and it's always been "The CBS 58 News". 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277119 Share on other sites More sharing options...
Tyler 151 Posted September 3, 2022 Share Posted September 3, 2022 4 hours ago, newscopter7 said: With a station like KCNC, that really hasn’t had a stable brand, there’s really nothing to lose with CBS’ latest branding scheme. But for a station with stability and a known local brand, it doesn’t. I know there some that think KDKA isn’t special, but there is a joke about the visitor to Pittsburgh who asks who “Katie Kaye” is because they keeping hearing Katie Kaye (KDKA) said… Re KDKA; That joke was relevant 25 years ago. In modern times, no one is out on the streets saying call letters. Or channel numbers. 3 1 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277121 Share on other sites More sharing options...
24994J 5561 Posted September 3, 2022 Author Share Posted September 3, 2022 THAT'S how you do vocals in a new package...not in every cut. As for the graphics, I love everything except for that damn giant bug box, but I'm not surprised by it. The rest is stunning. 4 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277122 Share on other sites More sharing options...
compubit 673 Posted September 4, 2022 Share Posted September 4, 2022 4 hours ago, Tyler said: Re KDKA; That joke was relevant 25 years ago. In modern times, no one is out on the streets saying call letters. Or channel numbers. I disagree. Folks I talk to still say “Channel 2” or “Channel 4”, etc. in areas where the stations used the channel numbers, rather than CBS 2 or NBC 4. IMHO, the best way to roll this out would be to use the CBS News Chicago name for the newscast, but include something like this in the intro: You’re watching CBS News Chicago on Channel 2/CBS 2 and online at cbschicago.com. The folks watching OTA are still going to refer to it as the channel number, if that’s what they’ve been using their entire lives… J 2 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277140 Share on other sites More sharing options...
Ryan 24 Posted September 4, 2022 Share Posted September 4, 2022 7 hours ago, Georgie56 said: And here’s the whole damn thing. Will this be the new music too? I AM VERY IMPRESSED CBS! I am looking forward to aa to when CBS Pittsburgh will be getting this? 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277143 Share on other sites More sharing options...
Roadrunner 216 Posted September 4, 2022 Share Posted September 4, 2022 I actually really love the music -- yes, it does feel sort of TEGNA-y, for a lack of a better description. But it dovetails a lot with today's era of "modern-ness" and retains some of the quirky community feel that news stations want to add these days...kind of a la what Queen City News is doing, but better? (is this a dig? I don't even know anymore lol) The vibes of the particular clip from Owen might resonate better with the Minneapolis suburbs more than the hustle and bustle of Manhattan, but I feel like there could be some more variations that we'll hear and see soon anyways. As an aside, I think it's actually very surreal we may be moving on from Enforcer as the theme of a generic CBS O&O, if I'm understanding all of these developments correctly. It's all I've ever felt like I've known when it came to CBS. The new mnemonic launched in the past ~1+ year or so is nice, but Enforcer truly stood for itself and the test of time as well (but definitely not the reductive bastardizations of it that have been made in the last few years). Yeah, I'll be excited to see where this is going. 3 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277145 Share on other sites More sharing options...
Gavin M. 94 Posted September 4, 2022 Share Posted September 4, 2022 16 hours ago, groupwfan said: That could easily be used on some non-O&Os. (especially WDJT in Milwaukee/Green Bay; as they're the only Weigel owned station to use the current O&O GFX) That means WJZ won’t have to ditch there WJZ branding KYW voiceover Eyewitness News, reporters can still say it after live shots, and it still can be used simultaneously. 1 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277155 Share on other sites More sharing options...
tjt24 310 Posted September 4, 2022 Share Posted September 4, 2022 18 hours ago, Georgie56 said: And here’s the whole damn thing. I like it! I do agree with @24994Jabout the bug. It's entirely too big. But other than that, this package looks great! Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277158 Share on other sites More sharing options...
kshow 166 Posted September 4, 2022 Share Posted September 4, 2022 I'm a fan of the cohesiveness in looks of both the network and local stations. It makes sense to me. I wonder if other networks will follow suit if this works for CBS? Media is changing. 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277159 Share on other sites More sharing options...
nycnewsjunkie 1439 Posted September 4, 2022 Share Posted September 4, 2022 20 hours ago, Georgie56 said: And here’s the whole damn thing. Not surprisingly, they’re basically the CBS News/Evening News graphics. For the most part, they look slick as hell, and it’s good to see the local stations getting the same look. The cut of music they use in the demo is refreshing, but as others have mentioned, it feels a bit too light for some markets (including New York). I was hoping they’d go with a variant of the CBS News streaming theme. Then again, the demo cut gives off a WCCO/WJZ vibe, and will work well on those stations. 18 hours ago, Tyler said: Re KDKA; That joke was relevant 25 years ago. In modern times, no one is out on the streets saying call letters. Or channel numbers. Unless they’re referring to the radio station, but of course, it no longer has anything to do with the TV station. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277163 Share on other sites More sharing options...
newscopter7 232 Posted September 4, 2022 Share Posted September 4, 2022 42 minutes ago, nycnewsjunkie said: Not surprisingly, they’re basically the CBS News/Evening News graphics. For the most part, they look slick as hell, and it’s good to see the local stations getting the same look. The cut of music they use in the demo is refreshing, but as others have mentioned, it feels a bit too light for some markets (including New York). I was hoping they’d go with a variant of the CBS News streaming theme. Then again, the demo cut gives off a WCCO/WJZ vibe, and will work well on those stations. Unless they’re referring to the radio station, but of course, it no longer has anything to do with the TV station. Yeah, right—that’s when the Wendy Bell fiasco when down on 1020 no one called the tv station… oh wait… 1 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277166 Share on other sites More sharing options...
nycnewsjunkie 1439 Posted September 4, 2022 Share Posted September 4, 2022 1 hour ago, newscopter7 said: Yeah, right—that’s when the Wendy Bell fiasco when down on 1020 no one called the tv station… oh wait… Not sure what you’re replying to there…I never said people didn’t get the two confused. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277168 Share on other sites More sharing options...
susquvalleywgal 517 Posted September 4, 2022 Share Posted September 4, 2022 Is there any CBS O&O that has not launched CBS News (City) steaming yet? -- Matt Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277169 Share on other sites More sharing options...
Georgie56 3295 Posted September 4, 2022 Share Posted September 4, 2022 25 minutes ago, susquvalleywgal said: Is there any CBS O&O that has not launched CBS News (City) steaming yet? -- Matt All of them have. Miami was the last to launch in January. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277170 Share on other sites More sharing options...
susquvalleywgal 517 Posted September 4, 2022 Share Posted September 4, 2022 1 minute ago, Georgie56 said: All of them have. Miami was the last to launch in January. Thank you for confirming. I thought so. -- Matt Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277171 Share on other sites More sharing options...
nathannah 2407 Posted September 4, 2022 Share Posted September 4, 2022 Tampa/WTOG is really the only one left on cbslocal; even WUPA has a site on the cbsnews domain. Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277173 Share on other sites More sharing options...
Georgie56 3295 Posted September 4, 2022 Share Posted September 4, 2022 20 minutes ago, mrschimpf said: Tampa/WTOG is really the only one left on cbslocal; even WUPA has a site on the cbsnews domain. KSTW is still on the CBS Local site, as well. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277175 Share on other sites More sharing options...
GodfreyGR 650 Posted September 4, 2022 Share Posted September 4, 2022 On 9/1/2022 at 12:19 PM, Georgie56 said: Also, if you look here, you’ll see that WCCO has no newscasts scheduled at their State Fair studios for it’s last day on Sept. 5. For the record, that’s pretty traditional for all 4 major stations to close up shop and head back to the studio on Labor Day. People still doing the fair want to see the sights, eat the food, and go home since it’s the first day of school for most of the state on Tuesday. I’m sure all 4 will have a reporter out there to say they’re still “Life from the fair” Weekend shows from the fair are also usually limited if the station has any college football games airing since it’s hard to keep a live audience captive if the game runs long, but it looks bad on air if you’re live from the fair with no one standing around your studio to show off how popular you’re newscast is. 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277176 Share on other sites More sharing options...
Ryan 24 Posted September 5, 2022 Share Posted September 5, 2022 (edited) Today's the day for WCCO! I wonder if all of the O&'s are gonna debut today? Edited September 5, 2022 by Ryan 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277185 Share on other sites More sharing options...
Georgie56 3295 Posted September 5, 2022 Share Posted September 5, 2022 (edited) 4 minutes ago, Ryan said: Today's the day for WCCO! I wonder if all of the O&'s are gonna debut today? No. WCCO will debut today, then KCNC next Monday. Every O&O is not launching at the same time. Edited September 5, 2022 by Georgie56 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277186 Share on other sites More sharing options...
maddog363 22 Posted September 5, 2022 Share Posted September 5, 2022 9 hours ago, Georgie56 said: No. WCCO will debut today, then KCNC next Monday. Every O&O is not launching at the same time. Did I miss something? How do we know about KCNC's debut? 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277193 Share on other sites More sharing options...
WCAUTVNBC10 413 Posted September 5, 2022 Share Posted September 5, 2022 (edited) Love all of it except the lowers and the font weights they went with. TT Norms is a very versatile font with a variety of weights and widths and they went with medium condensed? As a designer I would have went a normal width and mixed thin/medium weights (for first and last names) for the talent lowers and medium weight for everything else. Secondly the lowers themselves are just too damn big with way too much wasted space. It is good to see the I Love Chicago signature be put out to pasture for the CBS jingle. 9 hours ago, Georgie56 said: No. WCCO will debut today, then KCNC next Monday. Every O&O is not launching at the same time. Pretty sure I saw somewhere KYW would be debuting theirs somewhere around the fall season kickoff. Maybe this coming Sunday night after football. Edited September 5, 2022 by WCAUTVNBC10 4 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277194 Share on other sites More sharing options...
JosiahCubed 280 Posted September 5, 2022 Share Posted September 5, 2022 It would not surprise me if KYW and KDKA début the new graphics in time for the start of the 2022 season for the Steelers and Eagles. 4 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277195 Share on other sites More sharing options...
Nick 94 Posted September 5, 2022 Share Posted September 5, 2022 (edited) Odd that this big a change would debut on a holiday. I hope something happens soon! We are all still waiting for Godot to finally show up! On 9/4/2022 at 10:50 AM, nycnewsjunkie said: Not surprisingly, they’re basically the CBS News/Evening News graphics. For the most part, they look slick as hell, and it’s good to see the local stations getting the same look. The cut of music they use in the demo is refreshing, but as others have mentioned, it feels a bit too light for some markets (including New York). I was hoping they’d go with a variant of the CBS News streaming theme. Then again, the demo cut gives off a WCCO/WJZ vibe, and will work well on those stations. Unless they’re referring to the radio station, but of course, it no longer has anything to do with the TV station. I like the look a lot, it's in line with CBS News style, but I wanna see some local channel numbers. Edited September 5, 2022 by Nick 2 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277200 Share on other sites More sharing options...
ddaniels20 68 Posted September 5, 2022 Share Posted September 5, 2022 (edited) 4 hours ago, maddog363 said: Did I miss something? How do we know about KCNC's debut? Last week KCNC announced that CBS 4 News would be rebranded as CBS Colorado News, in addition to adding 9AM and 4PM newscasts starting next Monday. https://www.cbsnews.com/colorado/news/cbs-news-colorado-announces-new-initiative-additional-newscasts/?fbclid=IwAR1fZUYQHbzc1nUCY5vuxQqHsJiPJmpCvUTeEAaDL8qg5mPbYRydlSgM2sk Edited September 5, 2022 by ddaniels20 1 Link to comment https://localnewstalk.net/topic/17216-new-cbs-oo-look-coming-soon/page/12/#findComment-277201 Share on other sites More sharing options...
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