NBC O&O Graphics - 2021 Look S

[NYTV 121]

KASA-TV Albuquerque, NM, recently acquired by Telemundo debuted Look S, although without animation, as the station's newscast are being produced by NBC affiliate KOB while Telemundo builds a new base and team proper. 

 

[ref1997 59]

A minor update to Look S on WMAQ - there is now a blue/red background behind the bug that is attached to the lower third graphic, similar to the blue/red bug background previously on Look N. The bug's background will turn to transparent when the lower third is removed, similar to Look N. This may be rolled out to other O&O stations in the future...

[24994J 5619]

Ugh, you'd think they'd learned from Look N. If the bug goes away, it's safe to assume that that the blue/red will remain, hanging off the lower third, like a tumor.

 

Edited December 17, 2021 by 24994J

[Spring Rubber 714]

I'm curious how feasible it would be to have the bug's logo also be present on the lower third as a pixel-perfect match to the on-air bug, so that should the on-air bug not be present, the lower third would still have the logo there.

Edited December 17, 2021 by Spring Rubber

[TheSpeedKing 268]

4 hours ago, ref1997 said:

A minor update to Look S on WMAQ - there is now a blue/red background behind the bug that is attached to the lower third graphic, similar to the blue/red bug background previously on Look N. The bug's background will turn to transparent when the lower third is removed, similar to Look N. This may be rolled out to other O&O stations in the future...

Could this be rolled out to the affiliates as well? 

[ref1997 59]

On 12/18/2021 at 5:44 AM, TheSpeedKing said:

Could this be rolled out to the affiliates as well? 

I think it will, WBTS just got the "tumor treatment" in their bug too...

Edited December 25, 2021 by ref1997

[Georgie56 3318]

Watched KXAS last night -- they have it as well.

[TheSpeedKing 268]

WNBC and WRC-TV do not have it yet. As a matter of fact, WRC-TV still has Look N monitors from their at-home "studios".

[groupwfan 97]

On 12/17/2021 at 4:44 PM, TheSpeedKing said:

Could this be rolled out to the affiliates as well? 

It should roll out to the Non-O&Os that is currently using Looks F & N.

[TheSpeedKing 268]

36 minutes ago, groupwfan said:

It should roll out to the Non-O&Os that is currently using Looks F & N.

Look N is not being syndicated. It's decommisioned.

[phillynewslover 135]

It would also look really, really bad on Look F. 

[NowBergen 690]

On 12/25/2021 at 11:27 AM, TheSpeedKing said:

WNBC and WRC-TV do not have it yet. As a matter of fact, WRC-TV still has Look N monitors from their at-home "studios".

WNBC has switched to the blue background on the bug as of today.

[compubit 674]

The 6:15-ish rejoin on WRC was still the Look N rejoin. The open was Look S.  Can’t say what the close was, as automation clipped the “good bye”…

[Requiere 51]

WTVJ got it recently and today WSCV, the Telemundo station rolled out the blue background as well. Any other Telemundo stations with the update?

[phillynewslover 135]

WCAU has started using it. 

[NowBergen 690]

8 hours ago, Requiere said:

WTVJ got it recently and today WSCV, the Telemundo station rolled out the blue background as well. Any other Telemundo stations with the update?

 

Telemundo 47 New York also switched with WNBC, which is no surprise.   It is only blue when the lower thirds are present, otherwise it stays "transparent."  

[TheSpeedKing 268]

KNSD has the new bug as of today.

[24994J 5619]

6 hours ago, NowBergen said:

Telemundo 47 New York also switched with WNBC, which is no surprise.   It is only blue when the lower thirds are present, otherwise it stays "transparent."  

 

That's how it is for everyone else. No one said the blue or red was constant.

[ref1997 59]

So some time ago KNTV updated their closing theme... It's one of the new cuts from LA Groove:

https://streamable.com/qzwo58

 

The full ver can be heard from GrooveWorx's website:

https://grooveworx.com/wp-content/uploads/2022/01/NBC-KNTV-Deadroll-60sec-full-mix-V-2.m4a

[kdex86 54]

With the Olympics over, I've noticed the NBC O&O stations are back to using their "regular" logos during local news broadcasts.  This marks the first time that the regular logos are used with the "Look S" graphics - I believe these stations went the entire 2021 calendar year using the "Olympic" versions of their station logos.  Has that ever happened before?

[Bsean 152]

5 hours ago, kdex86 said:

With the Olympics over, I've noticed the NBC O&O stations are back to using their "regular" logos during local news broadcasts.  This marks the first time that the regular logos are used with the "Look S" graphics - I believe these stations went the entire 2021 calendar year using the "Olympic" versions of their station logos.  Has that ever happened before?

Yeah, KNSD is back to the regular 7, and not the notched 7. So I guess the notch was specific to the Olympic logo.

[kdex86 54]

WBTS is back to having the NBC peacock cover part of the number 10 in their logo.

 

Side note - when WBTS launched, it was known simply as "NBC Boston", and had a logo very similar to KNTV.  Why did they abandon that logo/branding in favor of being called "NBC 10 Boston", especially when there is a very close by NBC 10 in Providence?

[NowBergen 690]

9 hours ago, kdex86 said:

With the Olympics over, I've noticed the NBC O&O stations are back to using their "regular" logos during local news broadcasts.  This marks the first time that the regular logos are used with the "Look S" graphics - I believe these stations went the entire 2021 calendar year using the "Olympic" versions of their station logos.  Has that ever happened before?

Honestly, I hardly notice as when I watch I'm more focused on news content.   

 

That being said, the NBC O&O's always revert to non olympic ring logos as soon as the Olympics are over.  This past year has been a unique situation.  The pandemic delayed Summer Olympics were only 6 months ago, give or take, and were quickly followed by the Winter Olympics.  It may be one of several reasons viewership was low - Olympic fatigue.  Personally I watched the few events I was interested in rather than wall to wall coverage and often watched it live on Peacock.

[NYTV 121]

13 hours ago, kdex86 said:

WBTS is back to having the NBC peacock cover part of the number 10 in their logo.

 

Side note - when WBTS launched, it was known simply as "NBC Boston", and had a logo very similar to KNTV.  Why did they abandon that logo/branding in favor of being called "NBC 10 Boston", especially when there is a very close by NBC 10 in Providence?

The reason WBTS labels itself as "NBC 10 Boston" despite actually being on channel 15 is due to the channel being on channel 10 on most cable and satellite providers. And speaking of KNTV, when they were bought by NBC it was initially branded as NBC 3 as it was on channel 3 on most providers.

[ABC 7 Denver 1729]

29 minutes ago, NYTV said:

The reason WBTS labels itself as "NBC 10 Boston" despite actually being on channel 15 is due to the channel being on channel 10 on most cable and satellite providers. And speaking of KNTV, when they were bought by NBC it was initially branded as NBC 3 as it was on channel 3 on most providers.

 

Given the quickly dwindling subscription rate, only 72.7 million by 2023 from 100m in 2017, it's making less sense to brand your channel by cable position.