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  • 2 weeks later...

28 WBRE/WYOU 22 continues to slowly phase out their Eyewitness News branding, and this week they have introduced “Future Alert Weather”, to replace “Eyewitness Weather”. 
 

It looks awkward as all get out in the graphics banner, and as a brand I’m really not sure how I feel about it. 

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1 hour ago, NEPANews said:

It looks awkward as all get out in the graphics banner, and as a brand I’m really not sure how I feel about it. 

It makes you feel like they're going to have red LEDs all over the studio even when its 85º and sunny as they Future Alert you that thunderstorms may happen in the month of April. Baffling brand; it feels like it belongs solely as a forecast model brand rather than one for the entire department.

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