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  • 2 weeks later...

28 WBRE/WYOU 22 continues to slowly phase out their Eyewitness News branding, and this week they have introduced “Future Alert Weather”, to replace “Eyewitness Weather”. 
 

It looks awkward as all get out in the graphics banner, and as a brand I’m really not sure how I feel about it. 

IMG_3372.jpeg

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1 hour ago, NEPANews said:

It looks awkward as all get out in the graphics banner, and as a brand I’m really not sure how I feel about it. 

It makes you feel like they're going to have red LEDs all over the studio even when its 85º and sunny as they Future Alert you that thunderstorms may happen in the month of April. Baffling brand; it feels like it belongs solely as a forecast model brand rather than one for the entire department.

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  • 2 weeks later...

Nexstar has entered the must-run game.  Why?  So they can try and own more stations.

https://thedesk.net/2025/04/nexstar-fcc-must-runs-ownership-caps-deregulation/

 

No thanks.  They have enough stations as it is.

And their tactics of delaying web streams and shaking down viewers for a dwindling pool of retransmission cash is bad enough.

  • Like 5
1 hour ago, tyrannical bastard said:

Nexstar has entered the must-run game.  Why?  So they can try and own more stations.

https://thedesk.net/2025/04/nexstar-fcc-must-runs-ownership-caps-deregulation/

 

No thanks.  They have enough stations as it is.

And their tactics of delaying web streams and shaking down viewers for a dwindling pool of retransmission cash is bad enough.

Agreed.  They and Sinclair want to own multiple channels in every market if left unchecked.  That's not good for viewers. 

  • Thought-Provoking 1
2 hours ago, tyrannical bastard said:

Nexstar has entered the must-run game.  Why?  So they can try and own more stations.

https://thedesk.net/2025/04/nexstar-fcc-must-runs-ownership-caps-deregulation/

 

No thanks.  They have enough stations as it is.

And their tactics of delaying web streams and shaking down viewers for a dwindling pool of retransmission cash is bad enough.

Problem with this tactic is that much of the public either doesn’t care about or opposes the idea of the type of media monopolies Nexstar wants. Considering the animosity many conservatives have against the media (fed further by Trump’s attacks on the press), I doubt many of them support the idea of big media getting inordinately bigger with no limits, either.

 

The only support comes from Beltway conservatives (including those who want to entrench their political power) and billionaire media moguls, so Nexstar isn’t reading the temperature of the public well.

Edited by T.L. Hughes
  • Haha 1
2 hours ago, tyrannical bastard said:

Nexstar has entered the must-run game.  Why?  So they can try and own more stations.

https://thedesk.net/2025/04/nexstar-fcc-must-runs-ownership-caps-deregulation/

 

No thanks.  They have enough stations as it is.

And their tactics of delaying web streams and shaking down viewers for a dwindling pool of retransmission cash is bad enough.

This is a losing strategy for sure, and in the smaller markets where there's already no other choice but Nexstar (aka the first ones to be sold off to vultures like Standard and AMG so they can get pointless pipe dreams like a WGN/WCIU duopoly) this will not go well for them. Less competition has been nothing but bad for them, and the 'competition' they've provided in SouthernBorderNation (does NewsNation report on anything else) has not been close to worthy at all.

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  • Thanks 1
4 hours ago, tyrannical bastard said:

Nexstar has entered the must-run game.  Why?  So they can try and own more stations.

https://thedesk.net/2025/04/nexstar-fcc-must-runs-ownership-caps-deregulation/

 

No thanks.  They have enough stations as it is.

And their tactics of delaying web streams and shaking down viewers for a dwindling pool of retransmission cash is bad enough.

 

The tactic of a TV station group encouraging people to call a MVPD when they can't reach a retransmission agreement has been a major cringe of mine since it became a thing.

 

Trying to get your viewers to cosplay federal lobbyist by posting messages with growth and investment as a euphemism for consolidation on the site formerly known as Twitter is several steps worse than that. 

 

If a company wants to advocate for itself, great. Find something authentic to demonstrate how deregulation benefits people who aren't named Perry Sook.

 

A low-energy social media astroturfing campaign where they don't explain what they want is pretty weak.

 

Especially considering the biggest hurdle to stop it from happening with the current balance of power in DC is it gets put on the back burner and forgotten.

Edited by Recovering Producer
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Luckily some Nexstar stations like KTLA has not been airing those segments that they are trying to force on all of their stations. Nexstar is clearly going the Sinclair route here with this and you might remember Sinclair got a lot of criticism for running the same pieces on their stations a few years back.

  • Angry 1
On 3/28/2025 at 1:56 PM, NEPANews said:

28 WBRE/WYOU 22 continues to slowly phase out their Eyewitness News branding, and this week they have introduced “Future Alert Weather”, to replace “Eyewitness Weather”. 
 

It looks awkward as all get out in the graphics banner, and as a brand I’m really not sure how I feel about it. 

IMG_3372.jpeg

I’m just waiting for Nexstar to make this a thing. Can’t wait for “FutureALERT” on WKBN! /s 🤢🤮

  • Angry 1
12 hours ago, Encore 323 said:

Luckily some Nexstar stations like KTLA has not been airing those segments that they are trying to force on all of their stations. Nexstar is clearly going the Sinclair route here with this and you might remember Sinclair got a lot of criticism for running the same pieces on their stations a few years back.

I dunno if WDAF-TV is gonna air the segments, but if they do, welp. 

  • Thanks 1
11 hours ago, NEOMatrix said:

I’m just waiting for Nexstar to make this a thing. Can’t wait for “FutureALERT” on WKBN! /s 🤢🤮

As long as they can slap a sponsor's logo on it... pretty sure they don't care what it's called.

Any outreach event Nexstar puts out has a "insert logo here" mentality to sell to the first willing client.  Whether it's band-wagoning a major sporting event with a special program or running their "Remarkable Women" promotion, everything has a dollar sign attached to it.

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